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Jim Flint

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Jim Flint Blog Posts

Average Page Position on Google Ads Now Gone

by Jim Flint Last Week

Average Page Position on Google Ads Now Gone

by Jim Flint Last Week
If you hadn’t heard, Google removed the Average Page Position from reporting. As Google’s intent-based advertising platform reaches issues …
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Facebook’s Focus on a Full-Funnel Approach for Automotive Retailers

by Jim Flint October 31st

Facebook’s Focus on a Full-Funnel Approach for Automotive Retailers

by Jim Flint October 31st
If half of Facebook is the “Face” of the people in society then what’s the “Book” part all about? 15 years after inception we…
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The Sales Funnel Turned Upside Down and Now Inside Out

by Jim Flint October 25th

The Sales Funnel Turned Upside Down and Now Inside Out

by Jim Flint October 25th
The internet, if not the information age, changed the sales funnel. Forever. Previously marketing goals such as Awareness or Consideration could be deliver…
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Facebook’s Get Ready, Get Set, Go Groups!

by Jim Flint October 18th

Facebook’s Get Ready, Get Set, Go Groups!

by Jim Flint October 18th
On a recent trip to NYC, I noticed Facebook had a Times Square advertisement—with an estimated annual cost of $1.5 million--that really wasn&rsqu…
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KISS to KICK -- A New Acronym for Today’s Workforce

by Jim Flint October 11th

KISS to KICK -- A New Acronym for Today’s Workforce

by Jim Flint October 11th
                  For those with a tendency to make things more complicated tha…
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Uber and Instant Gratification

by Jim Flint October 4th

Uber and Instant Gratification

by Jim Flint October 4th
Turning on and off. Starting and finishing. Each on your own terms. What’s not to like about that? If you ever wonder where the appeal of Inst…
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The Shibuya Crossing of Your Dealership

by Jim Flint September 24th

The Shibuya Crossing of Your Dealership

by Jim Flint September 24th
The Shibuya Crossing holds the title of the world’s busiest intersection. Based in Tokyo, the intersection claims that more than 3,000 people cro…
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Fast vs First to Market

by Jim Flint September 20th

Fast vs First to Market

by Jim Flint September 20th
In a business where speed wins, first steps can lose.   Reasoning being—the distinct possibility—like is the case in any race&mdas…
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What Dak’s Contract Means

by Jim Flint September 13th

What Dak’s Contract Means

by Jim Flint September 13th
Tom Brady makes $15 million per year. A few months ago Dak Prescott turned down $30 million a year. Financially speaking then he’s at least 2x th…
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When Counting Google Conversions that Shouldn’t Count

by Jim Flint September 3rd

When Counting Google Conversions that Shouldn’t Count

by Jim Flint September 3rd
Tracking Google conversions as if they were the ultimate outcome is like running a race without your shoes. Sure, you’ll eventually get there, but it…
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The Rock, Paper, Scissors of Sales, Seasonality and Ideas in Automotive Advertising

by Jim Flint August 30th

The Rock, Paper, Scissors of Sales, Seasonality and Ideas in Automotive Advertising

by Jim Flint August 30th
In the rock, paper, scissors game of automotive sales and advertising, it goes something like this:   Seasonality Cuts Sales – January…
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Lies, D*mned Lies, and Statistics

by Jim Flint August 27th

Lies, D*mned Lies, and Statistics

by Jim Flint August 27th
Many people attribute the following quote to Mark Twain because he popularized it. “There are lies, damned lies, and statistics.” Twa…
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Google Ads Conversion Tools

by Jim Flint August 23rd

Google Ads Conversion Tools

by Jim Flint August 23rd
In this video blog, Jim shows that there's more than one way to get on board the conversion train in Google Ads. …
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3 Reasons Why Loyalty to Technology is Greater than Loyalty to Cars

by Jim Flint August 20th

3 Reasons Why Loyalty to Technology is Greater than Loyalty to Cars

by Jim Flint August 20th
Despite efforts to chase down loyalty in the automotive industry -  the path to a repeat purchase is an even tougher feat. Here are three reasons why …
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Google Ads Two Changes for Display

by Jim Flint August 15th

Google Ads Two Changes for Display

by Jim Flint August 15th
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you should make to deliver the most efficiencies for your Googl…
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Google Ads Negative Out Geo

by Jim Flint August 9th

Google Ads Negative Out Geo

by Jim Flint August 9th
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of excluding out of the country and out of the state geograp…
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Five Drivers of Google Ad Excellence

by Jim Flint August 13th

Five Drivers of Google Ad Excellence

by Jim Flint August 13th
How can you go from good to great in the hyper-competitive Google ad space? Here are five keys to help drive ad relevance, quality score, and overall ad pe…
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HiPPO Marketing and the First 3 Steps to Address Advertising Issues at Your Dealership

by Jim Flint August 6th

HiPPO Marketing and the First 3 Steps to Address Advertising Issues at Your Dealership

by Jim Flint August 6th
How is the marketing team at your dealership constructed? Do you have a marketing plan? Or do you practice the art of H.i.P.P.O marketing? H.i.P.P.O Mar…
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Location Extensions

by Jim Flint August 2nd

Location Extensions

by Jim Flint August 2nd
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of implementing location extensions to advertising campaigns…
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Display vs Search

by Jim Flint July 26th

Display vs Search

by Jim Flint July 26th
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two trends - display ad spending and search ad spending – and why tod…
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Top Ten Digital Retailing Content Pieces for Automotive Executives

by Jim Flint July 25th

Top Ten Digital Retailing Content Pieces for Automotive Executives

by Jim Flint July 25th
Let’s cut to the chase. Digital Retailing is the next wave in the evolution of automotive marketing. If you want to get up to speed faster than y…
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5 Google Trends for the Second Half of 2019

by Jim Flint July 23rd

5 Google Trends for the Second Half of 2019

by Jim Flint July 23rd
Before we speak to 20/20 vision, let’s discuss 5 Google Trends for 2019 that have implications for Advertisers, Consumers and Dealers alike. 1…
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Geo Conquest

by Jim Flint July 18th

Geo Conquest

by Jim Flint July 18th
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses how to approach Geo Conquesting consistently with up-to-date strategies. …
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Imagine the Future – Five Google Pieces Where the Whole is Greater than the Sum of Its Parts

by Jim Flint July 16th

Imagine the Future – Five Google Pieces Where the Whole is Greater than the Sum of Its Parts

by Jim Flint July 16th
The future is now.  At Local Search Group, we pride ourselves on knowing that, “We are the now part of a now business.”  So…
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Digital Ad Budget Allocation

by Jim Flint July 10th

Digital Ad Budget Allocation

by Jim Flint July 10th
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses advertising spend, and various ways to allocate your budget via cost per sa…
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Local Search Group Digital Marketing Turns Nine

by Jim Flint July 9th

Local Search Group Digital Marketing Turns Nine

by Jim Flint July 9th
There are thousands of you reading our blogs, watching our videos, and keeping up with our activities on various platforms where we publish.   …
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Click Share vs Impression Share

by Jim Flint July 5th

Click Share vs Impression Share

by Jim Flint July 5th
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Four Reasons Why Smart Bidding Strategies aren’t so Smart for Auto

by Jim Flint July 2nd

Four Reasons Why Smart Bidding Strategies aren’t so Smart for Auto

by Jim Flint July 2nd
With 6 Google Certifications and practical experience in Google Ad accounts, I wonder out loud if Smart Bidding just isn’t that Smart in the Auto…
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Creating Target Audiences in Google and Facebook

by Jim Flint June 27th

Creating Target Audiences in Google and Facebook

by Jim Flint June 27th
In this video blog, Jim Flint, CEO and Founder of Local Search Group, discusses the strategy of building lookalike audiences from known buyers so that you …
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Values: Consistency

by Jim Flint June 25th

Values: Consistency

by Jim Flint June 25th
We are well-known for understanding the value of advertising – how much something costs versus how much something is worth. Additionally, we also…
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Dealer Name Bidding Amplification Strategy

by Jim Flint June 21st

Dealer Name Bidding Amplification Strategy

by Jim Flint June 21st
Jim Flint, CEO and Founder of Local Search Group, discusses how to keep competitors from bidding on your dealer name by employing intelligent amplification…
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A Decade Worth of Visual History for Google Ads

by Jim Flint June 18th

A Decade Worth of Visual History for Google Ads

by Jim Flint June 18th
A picture is worth a thousand words.   As Google continues to literally change colors, it’s worth noting that their Ad identification…
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Now Part of a Now Business

by Jim Flint June 14th

Now Part of a Now Business

by Jim Flint June 14th
Jim Flint explains how Local Search Group got its start in terms of being the "Now" Part of the "Now" Business that Automotive Sales an…
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Shopper Beware: How Big Data Moves Buyer Beware Down Funnel

by Jim Flint June 11th

Shopper Beware: How Big Data Moves Buyer Beware Down Funnel

by Jim Flint June 11th
Both Grant Cardone’s book, “Sell or Be Sold” and Daniel Pink’s book, “To Sell is Human” remind me of the idea that shar…
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Three Pillars: Speed / Driven / Value

by Jim Flint June 7th

Three Pillars: Speed / Driven / Value

by Jim Flint June 7th
Jim Flint, CEO and Founder of Local Search Group, discusses the three pillars that his company focuses on to ensure the success of his organization for emp…
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The Fastest Ways to Burn Money with Your SEM Campaigns and the Local Search Group Way to Fix It

by Jim Flint June 4th

The Fastest Ways to Burn Money with Your SEM Campaigns and the Local Search Group Way to Fix It

by Jim Flint June 4th
In the Game of Thrones world that’s arguably as intense as the competitive retail space, it’s a scenario where “Kill or be Killed” …
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Power of the Pixel

by Jim Flint April 30th

Power of the Pixel

by Jim Flint April 30th
The power of the pixel is immeasurable. It’s why CEOs of digital powerhouses are being summoned to testify in Washington, DC. Congressional testim…
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Rethinking the NFL Draft Model—Marketing as QB

by Jim Flint April 25th

Rethinking the NFL Draft Model—Marketing as QB

by Jim Flint April 25th
Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers. Recently I vi…
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Granting 3 Wishes to Take the Wish Out of Marketing

by Jim Flint April 23rd

Granting 3 Wishes to Take the Wish Out of Marketing

by Jim Flint April 23rd
If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions: 1.  What’s your cost p…
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What are the Odds?

by Jim Flint April 19th

What are the Odds?

by Jim Flint April 19th
On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet with a one in five chance of being correct. In an indus…
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Change Again! When? Now!

by Jim Flint April 16th

Change Again! When? Now!

by Jim Flint April 16th
Change matters. The speed of change matters. Don’t change for change’s sake.  How to sort through it all? Change matters and can be suc…
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Social Media Transformation: Part 2 [VIDEO]

by Jim Flint April 12th

Social Media Transformation: Part 2 [VIDEO]

by Jim Flint April 12th
CEO Jim Flint continues sharing why dealerships need to alter their social media strategies in order to maximize effectiveness in this video blog. …
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Social Media Transformation Part 1 [VIDEO]

by Jim Flint April 9th

Social Media Transformation Part 1 [VIDEO]

by Jim Flint April 9th
CEO Jim Flint shares how social media has transformed and why dealers should alter their strategies to maximize their effectiveness in this video blog.…
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Social Media Transformation

by Jim Flint April 5th

Social Media Transformation

by Jim Flint April 5th
There are three huge ways to transform the Social Media at your Dealership Tell Your Story Telling your Digital Story is a huge step in the right dir…
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Three Keys to Changes in Google's Algorithm [VIDEO]

by Jim Flint March 29th

Three Keys to Changes in Google's Algorithm [VIDEO]

by Jim Flint March 29th
Local Search Group CEO & Founder Jim Flint share some tips for dealers on how to keep up with Google's algorithm changes in this video blog. …
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Three Tips in Three Seconds: Speed Matters

by Jim Flint March 26th

Three Tips in Three Seconds: Speed Matters

by Jim Flint March 26th
The biggest driver of customer satisfaction today is speed. As many have heard by now, the attention span of goldfish is 9 seconds. Human beings are dow…
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Speed Matters – Consumer Website or Dealer Website Google Ads

by Jim Flint March 22nd

Speed Matters – Consumer Website or Dealer Website Google Ads

by Jim Flint March 22nd
Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a dail…
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How to Play Defense on Google Ads [VIDEO]

by Jim Flint March 19th

How to Play Defense on Google Ads [VIDEO]

by Jim Flint March 19th
CEO & Founder Local Search Group Jim Flint discusses how dealers can have a good defensive strategy in their pay-per-click campaigns. …
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Fundamental Conversion Error

by Jim Flint March 15th

Fundamental Conversion Error

by Jim Flint March 15th
A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character e…
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100% Digital Doesn’t Mean 100% Coverage

by Jim Flint March 13th

100% Digital Doesn’t Mean 100% Coverage

by Jim Flint March 13th
A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as In…
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100% Digital Doesn't Mean 100% Coverage [VIDEO]

by Jim Flint March 8th

100% Digital Doesn't Mean 100% Coverage [VIDEO]

by Jim Flint March 8th
In this video blog, CEO & Founder of Local Search Group Jim Flint shares why dealers shouldn't confuse their digital efforts with its effective…
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Fundamental Attribution Error for Car Shopping

by Jim Flint March 5th

Fundamental Attribution Error for Car Shopping

by Jim Flint March 5th
The Fundamental Attribution Error reminds us that people tend to unduly emphasize internal character, rather than external factors when trying to understan…
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Impression Share Bidding [VIDEO]

by Jim Flint March 1st

Impression Share Bidding [VIDEO]

by Jim Flint March 1st
CEO & Founder Local Search Group Jim Flint explains Impression Share Bidding in this video. …
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Spring Selling Season [VIDEO]

by Jim Flint February 26th

Spring Selling Season [VIDEO]

by Jim Flint February 26th
Local Search Group CEO & Founder Jim Flint shares some advice for dealers on how to best prepare for the Spring selling season. …
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Spring Selling Season

by Jim Flint February 22nd

Spring Selling Season

by Jim Flint February 22nd
The time is now. Spring selling season is upon us. When your inventory, personnel and plans are in the right spot on February 20th, your 2019 is set up to …
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Website Taxes [VIDEO]

by Jim Flint February 19th

Website Taxes [VIDEO]

by Jim Flint February 19th
Are you paying "tax" on your website to Google? CEO & Founder of Local Search Group Jim Flint explains in this video blog. …
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Hottest New Models

by Jim Flint February 15th

Hottest New Models

by Jim Flint February 15th
The hottest new models in the automotive space aren’t relegated to cars anymore. Cars are key, but statistical models are catching favor and accla…
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Knock-Knock—It’s Amazon

by Jim Flint February 12th

Knock-Knock—It’s Amazon

by Jim Flint February 12th
Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon. Don’t worry about Amazon pursuin…
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Super Bowl Advertising [VIDEO]

by Jim Flint February 8th

Super Bowl Advertising [VIDEO]

by Jim Flint February 8th
Local Search Group CEO & Founder Jim Flint shares his advice on Super Bowl advertising and how dealerships can best take advantage of that audience…
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Cold Turkey Test

by Jim Flint February 5th

Cold Turkey Test

by Jim Flint February 5th
A key to implementation and execution in Google Ads’ space is to secure no less than 80% impression share for your name in the geographies where you …
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Rethinking Possible – Super Bowl Ads

by Jim Flint February 4th

Rethinking Possible – Super Bowl Ads

by Jim Flint February 4th
$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge visibility. There is arguably no better way to reach 100+ mi…
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Fog Machine: Digital Retailing

by Jim Flint February 1st

Fog Machine: Digital Retailing

by Jim Flint February 1st
San Francisco is famous for fog. The city’s given a nickname to its fog - Karl. Karl the fog even has an Instagram account with 243k follow…
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Common Currency

by Jim Flint January 22nd

Common Currency

by Jim Flint January 22nd
The concept of common currency is such a great idea. Except that for the most part, people want their own currencies. Dealership employees want their own p…
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Value and Values

by Jim Flint January 18th

Value and Values

by Jim Flint January 18th
We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our values. Value and Values. Two d…
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Impression Share Bidding

by Jim Flint January 15th

Impression Share Bidding

by Jim Flint January 15th
Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its importance can’t be understated. Especially so …
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STAT!

by Jim Flint January 11th

STAT!

by Jim Flint January 11th
Heading into the New Year, even the speed of speed seems to be picking up speed. Commercials compress. Attention spans shorten. Faster is better. Learn …
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