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Jim Flint

Jim Flint Founder & CEO

Jim Flint Blog Posts

Google Ads Conversion Tools

Google Ads Conversion Tools

In this video blog, Jim shows that there's more than one way to get on board the conversion train in Google Ads. …

3 Reasons Why Loyalty to Technology is Greater than Loyalty to Cars

3 Reasons Why Loyalty to Technology is Greater than Loyalty to Cars

Despite efforts to chase down loyalty in the automotive industry -  the path to a repeat purchase is an even tougher feat. Here are three reasons why …

Google Ads Two Changes for Display

Google Ads Two Changes for Display

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you should make to deliver the most efficiencies for your Googl…

Google Ads Negative Out Geo

Google Ads Negative Out Geo

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of excluding out of the country and out of the state geograp…

Five Drivers of Google Ad Excellence

Five Drivers of Google Ad Excellence

How can you go from good to great in the hyper-competitive Google ad space? Here are five keys to help drive ad relevance, quality score, and overall ad pe…

HiPPO Marketing and the First 3 Steps to Address Advertising Issues at Your Dealership

HiPPO Marketing and the First 3 Steps to Address Advertising Issues at Your Dealership

How is the marketing team at your dealership constructed? Do you have a marketing plan? Or do you practice the art of H.i.P.P.O marketing? H.i.P.P.O Mar…

Location Extensions

Location Extensions

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of implementing location extensions to advertising campaigns…

Display vs Search

Display vs Search

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two trends - display ad spending and search ad spending – and why tod…

Top Ten Digital Retailing Content Pieces for Automotive Executives

Top Ten Digital Retailing Content Pieces for Automotive Executives

Let’s cut to the chase. Digital Retailing is the next wave in the evolution of automotive marketing. If you want to get up to speed faster than y…

5 Google Trends for the Second Half of 2019

5 Google Trends for the Second Half of 2019

Before we speak to 20/20 vision, let’s discuss 5 Google Trends for 2019 that have implications for Advertisers, Consumers and Dealers alike. 1…

Geo Conquest

Geo Conquest

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses how to approach Geo Conquesting consistently with up-to-date strategies. …

Imagine the Future – Five Google Pieces Where the Whole is Greater than the Sum of Its Parts

Imagine the Future – Five Google Pieces Where the Whole is Greater than the Sum of Its Parts

The future is now.  At Local Search Group, we pride ourselves on knowing that, “We are the now part of a now business.”  So…

Digital Ad Budget Allocation

Digital Ad Budget Allocation

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses advertising spend, and various ways to allocate your budget via cost per sa…

Local Search Group Digital Marketing Turns Nine

Local Search Group Digital Marketing Turns Nine

There are thousands of you reading our blogs, watching our videos, and keeping up with our activities on various platforms where we publish.   …

Click Share vs Impression Share

Click Share vs Impression Share

Four Reasons Why Smart Bidding Strategies aren’t so Smart for Auto

Four Reasons Why Smart Bidding Strategies aren’t so Smart for Auto

With 6 Google Certifications and practical experience in Google Ad accounts, I wonder out loud if Smart Bidding just isn’t that Smart in the Auto…

Creating Target Audiences in Google and Facebook

Creating Target Audiences in Google and Facebook

In this video blog, Jim Flint, CEO and Founder of Local Search Group, discusses the strategy of building lookalike audiences from known buyers so that you …

Values: Consistency

Values: Consistency

We are well-known for understanding the value of advertising – how much something costs versus how much something is worth. Additionally, we also…

Dealer Name Bidding Amplification Strategy

Dealer Name Bidding Amplification Strategy

Jim Flint, CEO and Founder of Local Search Group, discusses how to keep competitors from bidding on your dealer name by employing intelligent amplification…

A Decade Worth of Visual History for Google Ads

A Decade Worth of Visual History for Google Ads

A picture is worth a thousand words.   As Google continues to literally change colors, it’s worth noting that their Ad identification…

Now Part of a Now Business

Now Part of a Now Business

Jim Flint explains how Local Search Group got its start in terms of being the "Now" Part of the "Now" Business that Automotive Sales an…

Shopper Beware: How Big Data Moves Buyer Beware Down Funnel

Shopper Beware: How Big Data Moves Buyer Beware Down Funnel

Both Grant Cardone’s book, “Sell or Be Sold” and Daniel Pink’s book, “To Sell is Human” remind me of the idea that shar…

Three Pillars: Speed / Driven / Value

Three Pillars: Speed / Driven / Value

Jim Flint, CEO and Founder of Local Search Group, discusses the three pillars that his company focuses on to ensure the success of his organization for emp…

The Fastest Ways to Burn Money with Your SEM Campaigns and the Local Search Group Way to Fix It

The Fastest Ways to Burn Money with Your SEM Campaigns and the Local Search Group Way to Fix It

In the Game of Thrones world that’s arguably as intense as the competitive retail space, it’s a scenario where “Kill or be Killed” …

Power of the Pixel

Power of the Pixel

The power of the pixel is immeasurable. It’s why CEOs of digital powerhouses are being summoned to testify in Washington, DC. Congressional testim…

Rethinking the NFL Draft Model—Marketing as QB

Rethinking the NFL Draft Model—Marketing as QB

Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers. Recently I vi…

Granting 3 Wishes to Take the Wish Out of Marketing

Granting 3 Wishes to Take the Wish Out of Marketing

If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions: 1.  What’s your cost p…

What are the Odds?

What are the Odds?

On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet with a one in five chance of being correct. In an indus…

Change Again! When? Now!

Change Again! When? Now!

Change matters. The speed of change matters. Don’t change for change’s sake.  How to sort through it all? Change matters and can be suc…

Social Media Transformation: Part 2 [VIDEO]

Social Media Transformation: Part 2 [VIDEO]

CEO Jim Flint continues sharing why dealerships need to alter their social media strategies in order to maximize effectiveness in this video blog. …

Social Media Transformation Part 1 [VIDEO]

Social Media Transformation Part 1 [VIDEO]

CEO Jim Flint shares how social media has transformed and why dealers should alter their strategies to maximize their effectiveness in this video blog.…

Social Media Transformation

Social Media Transformation

There are three huge ways to transform the Social Media at your Dealership Tell Your Story Telling your Digital Story is a huge step in the right dir…

Three Keys to Changes in Google's Algorithm [VIDEO]

Three Keys to Changes in Google's Algorithm [VIDEO]

Local Search Group CEO & Founder Jim Flint share some tips for dealers on how to keep up with Google's algorithm changes in this video blog. …

Three Tips in Three Seconds: Speed Matters

Three Tips in Three Seconds: Speed Matters

The biggest driver of customer satisfaction today is speed. As many have heard by now, the attention span of goldfish is 9 seconds. Human beings are dow…

Speed Matters – Consumer Website or Dealer Website Google Ads

Speed Matters – Consumer Website or Dealer Website Google Ads

Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a dail…

How to Play Defense on Google Ads [VIDEO]

How to Play Defense on Google Ads [VIDEO]

CEO & Founder Local Search Group Jim Flint discusses how dealers can have a good defensive strategy in their pay-per-click campaigns. …

Fundamental Conversion Error

Fundamental Conversion Error

A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character e…

100% Digital Doesn’t Mean 100% Coverage

100% Digital Doesn’t Mean 100% Coverage

A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as In…

100% Digital Doesn't Mean 100% Coverage [VIDEO]

100% Digital Doesn't Mean 100% Coverage [VIDEO]

In this video blog, CEO & Founder of Local Search Group Jim Flint shares why dealers shouldn't confuse their digital efforts with its effective…

Fundamental Attribution Error for Car Shopping

Fundamental Attribution Error for Car Shopping

The Fundamental Attribution Error reminds us that people tend to unduly emphasize internal character, rather than external factors when trying to understan…

Impression Share Bidding [VIDEO]

Impression Share Bidding [VIDEO]

CEO & Founder Local Search Group Jim Flint explains Impression Share Bidding in this video. …

Spring Selling Season [VIDEO]

Spring Selling Season [VIDEO]

Local Search Group CEO & Founder Jim Flint shares some advice for dealers on how to best prepare for the Spring selling season. …

Spring Selling Season

Spring Selling Season

The time is now. Spring selling season is upon us. When your inventory, personnel and plans are in the right spot on February 20th, your 2019 is set up to …

Website Taxes [VIDEO]

Website Taxes [VIDEO]

Are you paying "tax" on your website to Google? CEO & Founder of Local Search Group Jim Flint explains in this video blog. …

Hottest New Models

Hottest New Models

The hottest new models in the automotive space aren’t relegated to cars anymore. Cars are key, but statistical models are catching favor and accla…

Knock-Knock—It’s Amazon

Knock-Knock—It’s Amazon

Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon. Don’t worry about Amazon pursuin…

Super Bowl Advertising [VIDEO]

Super Bowl Advertising [VIDEO]

Local Search Group CEO & Founder Jim Flint shares his advice on Super Bowl advertising and how dealerships can best take advantage of that audience…

Cold Turkey Test

Cold Turkey Test

A key to implementation and execution in Google Ads’ space is to secure no less than 80% impression share for your name in the geographies where you …

Rethinking Possible – Super Bowl Ads

Rethinking Possible – Super Bowl Ads

$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge visibility. There is arguably no better way to reach 100+ mi…

Fog Machine: Digital Retailing

Fog Machine: Digital Retailing

San Francisco is famous for fog. The city’s given a nickname to its fog - Karl. Karl the fog even has an Instagram account with 243k follow…

Common Currency

Common Currency

The concept of common currency is such a great idea. Except that for the most part, people want their own currencies. Dealership employees want their own p…

Value and Values

Value and Values

We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our values. Value and Values. Two d…

Impression Share Bidding

Impression Share Bidding

Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its importance can’t be understated. Especially so …

STAT!

STAT!

Heading into the New Year, even the speed of speed seems to be picking up speed. Commercials compress. Attention spans shorten. Faster is better. Learn …

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