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Jim Flint

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Jim Flint Blog Posts

Now Part of a Now Business

by Jim Flint 4 days ago

Now Part of a Now Business

by Jim Flint 4 days ago
Jim Flint explains how Local Search Group got its start in terms of being the "Now" Part of the "Now" Business that Automotive Sales an…
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Shopper Beware: How Big Data Moves Buyer Beware Down Funnel

by Jim Flint 7 days ago

Shopper Beware: How Big Data Moves Buyer Beware Down Funnel

by Jim Flint 7 days ago
Both Grant Cardone’s book, “Sell or Be Sold” and Daniel Pink’s book, “To Sell is Human” remind me of the idea that shar…
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Three Pillars: Speed / Driven / Value

by Jim Flint Last Week

Three Pillars: Speed / Driven / Value

by Jim Flint Last Week
Jim Flint, CEO and Founder of Local Search Group, discusses the three pillars that his company focuses on to ensure the success of his organization for emp…
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The Fastest Ways to Burn Money with Your SEM Campaigns and the Local Search Group Way to Fix It

by Jim Flint Last Week

The Fastest Ways to Burn Money with Your SEM Campaigns and the Local Search Group Way to Fix It

by Jim Flint Last Week
In the Game of Thrones world that’s arguably as intense as the competitive retail space, it’s a scenario where “Kill or be Killed” …
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Power of the Pixel

by Jim Flint April 30th

Power of the Pixel

by Jim Flint April 30th
The power of the pixel is immeasurable. It’s why CEOs of digital powerhouses are being summoned to testify in Washington, DC. Congressional testim…
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Rethinking the NFL Draft Model—Marketing as QB

by Jim Flint April 25th

Rethinking the NFL Draft Model—Marketing as QB

by Jim Flint April 25th
Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers. Recently I vi…
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Granting 3 Wishes to Take the Wish Out of Marketing

by Jim Flint April 23rd

Granting 3 Wishes to Take the Wish Out of Marketing

by Jim Flint April 23rd
If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions: 1.  What’s your cost p…
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What are the Odds?

by Jim Flint April 19th

What are the Odds?

by Jim Flint April 19th
On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet with a one in five chance of being correct. In an indus…
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Change Again! When? Now!

by Jim Flint April 16th

Change Again! When? Now!

by Jim Flint April 16th
Change matters. The speed of change matters. Don’t change for change’s sake.  How to sort through it all? Change matters and can be suc…
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Social Media Transformation: Part 2 [VIDEO]

by Jim Flint April 12th

Social Media Transformation: Part 2 [VIDEO]

by Jim Flint April 12th
CEO Jim Flint continues sharing why dealerships need to alter their social media strategies in order to maximize effectiveness in this video blog. …
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Social Media Transformation Part 1 [VIDEO]

by Jim Flint April 9th

Social Media Transformation Part 1 [VIDEO]

by Jim Flint April 9th
CEO Jim Flint shares how social media has transformed and why dealers should alter their strategies to maximize their effectiveness in this video blog.…
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Social Media Transformation

by Jim Flint April 5th

Social Media Transformation

by Jim Flint April 5th
There are three huge ways to transform the Social Media at your Dealership Tell Your Story Telling your Digital Story is a huge step in the right dir…
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Three Keys to Changes in Google's Algorithm [VIDEO]

by Jim Flint March 29th

Three Keys to Changes in Google's Algorithm [VIDEO]

by Jim Flint March 29th
Local Search Group CEO & Founder Jim Flint share some tips for dealers on how to keep up with Google's algorithm changes in this video blog. …
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Three Tips in Three Seconds: Speed Matters

by Jim Flint March 26th

Three Tips in Three Seconds: Speed Matters

by Jim Flint March 26th
The biggest driver of customer satisfaction today is speed. As many have heard by now, the attention span of goldfish is 9 seconds. Human beings are dow…
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Speed Matters – Consumer Website or Dealer Website Google Ads

by Jim Flint March 22nd

Speed Matters – Consumer Website or Dealer Website Google Ads

by Jim Flint March 22nd
Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a dail…
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How to Play Defense on Google Ads [VIDEO]

by Jim Flint March 19th

How to Play Defense on Google Ads [VIDEO]

by Jim Flint March 19th
CEO & Founder Local Search Group Jim Flint discusses how dealers can have a good defensive strategy in their pay-per-click campaigns. …
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Fundamental Conversion Error

by Jim Flint March 15th

Fundamental Conversion Error

by Jim Flint March 15th
A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character e…
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100% Digital Doesn’t Mean 100% Coverage

by Jim Flint March 13th

100% Digital Doesn’t Mean 100% Coverage

by Jim Flint March 13th
A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as In…
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100% Digital Doesn't Mean 100% Coverage [VIDEO]

by Jim Flint March 8th

100% Digital Doesn't Mean 100% Coverage [VIDEO]

by Jim Flint March 8th
In this video blog, CEO & Founder of Local Search Group Jim Flint shares why dealers shouldn't confuse their digital efforts with its effective…
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Fundamental Attribution Error for Car Shopping

by Jim Flint March 5th

Fundamental Attribution Error for Car Shopping

by Jim Flint March 5th
The Fundamental Attribution Error reminds us that people tend to unduly emphasize internal character, rather than external factors when trying to understan…
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Impression Share Bidding [VIDEO]

by Jim Flint March 1st

Impression Share Bidding [VIDEO]

by Jim Flint March 1st
CEO & Founder Local Search Group Jim Flint explains Impression Share Bidding in this video. …
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Spring Selling Season [VIDEO]

by Jim Flint February 26th

Spring Selling Season [VIDEO]

by Jim Flint February 26th
Local Search Group CEO & Founder Jim Flint shares some advice for dealers on how to best prepare for the Spring selling season. …
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Spring Selling Season

by Jim Flint February 22nd

Spring Selling Season

by Jim Flint February 22nd
The time is now. Spring selling season is upon us. When your inventory, personnel and plans are in the right spot on February 20th, your 2019 is set up to …
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Website Taxes [VIDEO]

by Jim Flint February 19th

Website Taxes [VIDEO]

by Jim Flint February 19th
Are you paying "tax" on your website to Google? CEO & Founder of Local Search Group Jim Flint explains in this video blog. …
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Hottest New Models

by Jim Flint February 15th

Hottest New Models

by Jim Flint February 15th
The hottest new models in the automotive space aren’t relegated to cars anymore. Cars are key, but statistical models are catching favor and accla…
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Knock-Knock—It’s Amazon

by Jim Flint February 12th

Knock-Knock—It’s Amazon

by Jim Flint February 12th
Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon. Don’t worry about Amazon pursuin…
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Super Bowl Advertising [VIDEO]

by Jim Flint February 8th

Super Bowl Advertising [VIDEO]

by Jim Flint February 8th
Local Search Group CEO & Founder Jim Flint shares his advice on Super Bowl advertising and how dealerships can best take advantage of that audience…
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Cold Turkey Test

by Jim Flint February 5th

Cold Turkey Test

by Jim Flint February 5th
A key to implementation and execution in Google Ads’ space is to secure no less than 80% impression share for your name in the geographies where you …
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Rethinking Possible – Super Bowl Ads

by Jim Flint February 4th

Rethinking Possible – Super Bowl Ads

by Jim Flint February 4th
$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge visibility. There is arguably no better way to reach 100+ mi…
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Fog Machine: Digital Retailing

by Jim Flint February 1st

Fog Machine: Digital Retailing

by Jim Flint February 1st
San Francisco is famous for fog. The city’s given a nickname to its fog - Karl. Karl the fog even has an Instagram account with 243k follow…
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Common Currency

by Jim Flint January 22nd

Common Currency

by Jim Flint January 22nd
The concept of common currency is such a great idea. Except that for the most part, people want their own currencies. Dealership employees want their own p…
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Value and Values

by Jim Flint January 18th

Value and Values

by Jim Flint January 18th
We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our values. Value and Values. Two d…
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Impression Share Bidding

by Jim Flint January 15th

Impression Share Bidding

by Jim Flint January 15th
Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its importance can’t be understated. Especially so …
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STAT!

by Jim Flint January 11th

STAT!

by Jim Flint January 11th
Heading into the New Year, even the speed of speed seems to be picking up speed. Commercials compress. Attention spans shorten. Faster is better. Learn …
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