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Jim Flint Blog Posts

Facebook Advertising -- The Map is Not the Journey

by Jim Flint Last Week

Facebook Advertising -- The Map is Not the Journey

by Jim Flint Last Week
Facebook advertising gives every business the ability to precisely target their advertising with exceptional knowledge of the consumer’s behavior. …
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Video Ads for Facebook

by Jim Flint July 24th

Video Ads for Facebook

by Jim Flint July 24th
Video is arguably the hottest medium on the Internet. Based on the most recent statistics, the average adult spends nearly one hour watching videos on…
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Throwback Thursday -- The 4 P's of Marketing

by Jim Flint July 16th

Throwback Thursday -- The 4 P's of Marketing

by Jim Flint July 16th
The world of marketing can get pretty complicated. Managing your Search Engine Optimization strategy, optimizing your Conversion Rates for first click or l…
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The Importance of SEO for Car Dealers

by Jim Flint July 10th

The Importance of SEO for Car Dealers

by Jim Flint July 10th
Search Engine Optimization (SEO) involves creating relevant, keyword-focused content that helps improve your website’s visibility in organic search r…
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Don't Miss! Four Changes for Agencies & Dealers - Live Webinar

by Jim Flint July 2nd

Don't Miss! Four Changes for Agencies & Dealers - Live Webinar

by Jim Flint July 2nd
This Fourth of July marks a turning point for the car industry. Basic paid search and social campaigns won’t be enough to convince buyers to go to…
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Enjoy the Evolution: COVID-19's Change

by Jim Flint June 26th

Enjoy the Evolution: COVID-19's Change

by Jim Flint June 26th
The way we purchase and service vehicles may never be the same due to COVID-19. However, in the stores I visit, it seems there’s more of an evolution…
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10 Steps You Can Take in 10 Minutes to Develop Stronger Google Campaigns

by Jim Flint June 19th

10 Steps You Can Take in 10 Minutes to Develop Stronger Google Campaigns

by Jim Flint June 19th
1. Red Zone Foreign Countries--aka Negative them Out 2. Eliminate Smart Bidding 3. Move Settings for Display off of Recommended 4. Turn off App Ad…
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Staring Contest

by Jim Flint June 12th

Staring Contest

by Jim Flint June 12th
You could argue that digital retailing places your customers in the driver's seat. Maybe. Maybe not. No matter the driver, though, neither party wants …
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A Decade of Change

by Jim Flint June 10th

A Decade of Change

by Jim Flint June 10th
To our friends, colleagues, and professional community: It’s not a great time to celebrate our anniversary. Not with so much going on. So many peo…
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Display Advertising for Car Dealers

by Jim Flint June 4th

Display Advertising for Car Dealers

by Jim Flint June 4th
Display advertising helps you to keep your dealership's name in front of customers. Since people are spending 80 percent of their auto shopping time on…
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3 Things About COVID Consumers in 60 Days

by Jim Flint May 28th

3 Things About COVID Consumers in 60 Days

by Jim Flint May 28th
Two months ago, the world as we know it changed. COVID-19 became up close and personal in the first week of March. Virtual Retailing, Digital Retailing, Di…
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Baking the Cake of Virtual Retailing: How to Interact as We Transact

by Jim Flint May 22nd

Baking the Cake of Virtual Retailing: How to Interact as We Transact

by Jim Flint May 22nd
It’s no April Fools’ joke that Apple became a company on April 1, 1976. In 1984 telephone companies as we knew them began to break-up. A su…
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2020 - What You Make Of It

by Jim Flint May 15th

2020 - What You Make Of It

by Jim Flint May 15th
The news turned into coronavirus coverage a few months ago. Business closures, cancellations of concerts, stock market up and down, sports suspended. Schoo…
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Your Grand Re-Opening Plan

by Jim Flint May 12th

Your Grand Re-Opening Plan

by Jim Flint May 12th
As we move forward with the grand re-opening of your city or state, customers will look for new evidence in the way of operational advertising for your sto…
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Size Doesn’t Matter--Covid-19’s Market Reset for Carvana

by Jim Flint May 5th

Size Doesn’t Matter--Covid-19’s Market Reset for Carvana

by Jim Flint May 5th
Carvana promised a new way of doing business in the auto industry. Long before the current revamps to virtual…
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How to Better Your First Impression

by Jim Flint May 1st

How to Better Your First Impression

by Jim Flint May 1st
The first impression. The possible start of a long-lasting relationship. You have but one chance to get it right. It’s one of those critical pieces w…
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Talking to Customers In today's Conversational Commerce

by Jim Flint April 28th

Talking to Customers In today's Conversational Commerce

by Jim Flint April 28th
Talking with your customers in today's new World order. #localsearchgroup #jimflint #conversations #commerce #newworld #dealers #dealerships …
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The Last Dance--And the Jordan Promise

by Jim Flint April 24th

The Last Dance--And the Jordan Promise

by Jim Flint April 24th
Michael Jordan’s iconic shoe emblem delivers another incredible aerial display as "The Last Dance" comes to market and brings us back to&nb…
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Give me the phone, I'll drive!

by Jim Flint April 22nd

Give me the phone, I'll drive!

by Jim Flint April 22nd
Soon, your iPhone will be your car keys. #localsearchgroup #apple #iphone #phonekeys #marketing #digitalmarketing #dealerships …
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Keys To The Car

by Jim Flint April 17th

Keys To The Car

by Jim Flint April 17th
Have you heard? More change is coming to the automotive category and the good news is you’ll be less likely to lose your keys. Apple&rsq…
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TikTok & The End Of Insta-Famous

by Jim Flint April 14th

TikTok & The End Of Insta-Famous

by Jim Flint April 14th
Has TikTok leapfrogged over Instagram? #localsearchgroup #tiktok #socialdistancing #instagram #socialmedia #evolution …
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Tik-Tok Leapfrogs Insta-fame

by Jim Flint April 13th

Tik-Tok Leapfrogs Insta-fame

by Jim Flint April 13th
I can see it. It happened right about the same time that Instagram stopped counting likes. It meant that insta-beginning of the end of being Instafamous. B…
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Premise Vs. Promise

by Jim Flint April 9th

Premise Vs. Promise

by Jim Flint April 9th
Ask not what the brand can do for you but what you can do to be a part of the brand. #premise #promise #Jordan #localsearchgroup #premisenotpromise #ma…
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Marketing - Good For Society

by Jim Flint April 7th

Marketing - Good For Society

by Jim Flint April 7th
Marketing, in the new world order, isn't about someone trying to sell you something. It's connecting with individuals to know them almost as well a…
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Staying Connected During Social Distancing

by Jim Flint April 2nd

Staying Connected During Social Distancing

by Jim Flint April 2nd
How to stay connected via microcasting during social distancing. #localsearchgroup #socialdistancing #socialmedia #microcasting #marketing …
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Social Distancing in the World of Social Media

by Jim Flint March 27th

Social Distancing in the World of Social Media

by Jim Flint March 27th
Ah, broadcasts. Delivered to you across the nation. Meet microcasts in the changing new world order. Those short, punchy, quick-hit videos, ranging from…
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Marketing Is Good For Society

by Jim Flint March 26th

Marketing Is Good For Society

by Jim Flint March 26th
Good marketing helps people during times of need. #localsearchgroup #marketing #goodmarketing #positivity #goodforsociety …
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Get Over Detours

by Jim Flint March 20th

Get Over Detours

by Jim Flint March 20th
As we work through the Corona-Virus together here are a few things to consider as you build-out Virtual Retailing. …
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Services vs. Products

by Jim Flint February 21st

Services vs. Products

by Jim Flint February 21st
As an automotive retailer, you should know the answer to this question about your brand. ·      Is your brand promi…
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The Truth About Being Insta-Famous

by Jim Flint February 20th

The Truth About Being Insta-Famous

by Jim Flint February 20th
Here's why insta-famous shouldn't be your game plan for 2020. #localsearchgroup #jimflint #viralvideo #digitalmarketing #youtube #ott #dealers …
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Values And Change

by Jim Flint February 18th

Values And Change

by Jim Flint February 18th
What will the power of change provide for you in 2020? #localsearchgroup #jimflint #digitalmarketing #automotivemarketing #change #dealers #dealerships…
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2020 Vision Interviews

by Jim Flint February 13th

2020 Vision Interviews

by Jim Flint February 13th
Do you have 2020 vision? #localsearchgroup #2020vision #digitalretailing #jimflint #houstonautoshow #2020 #dealerships #dealers …
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Ford Vs. Ferrari - When A Challenge Presents Itself...

by Jim Flint February 10th

Ford Vs. Ferrari - When A Challenge Presents Itself...

by Jim Flint February 10th
Ford vs. Ferrari took home 2 Oscars last night! When a challenge presents itself, what brings you to the finish line?  #localsearchgroup #jimfl…
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YouTube On The Rise

by Jim Flint February 6th

YouTube On The Rise

by Jim Flint February 6th
YouTube releases never-before-seen performance numbers -- complete domination with a 36% increase from 2018 to 2019! Numbers like that slash open the i…
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Digital Retailing Is The 3rd Wave

by Jim Flint February 6th

Digital Retailing Is The 3rd Wave

by Jim Flint February 6th
Is your dealership ready for the third wave of change? #localsearchgroup #jimflint #dealerships #dealers #digitalretailing #automotivemarketing #thirdw…
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Why You Need To Get Into The Conversational Commerce Game

by Jim Flint February 4th

Why You Need To Get Into The Conversational Commerce Game

by Jim Flint February 4th
Is your dealership in the conversational commerce game? #localsearchgroup #jimflint #conversationalcommercegame #dealerships #dealers #automotivemarket…
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The Experience, Dream, and Reality

by Jim Flint January 31st

The Experience, Dream, and Reality

by Jim Flint January 31st
If you take downward pricing pressure at high inventory levels in the automotive industry to mean that we are in a commodity environment, then keep reading…
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Advantage in the Digital Era

by Jim Flint January 30th

Advantage in the Digital Era

by Jim Flint January 30th
Are you taking advantage of the digital era? #localsearchgroup #jimflint #operationaladvertising #dealerships …
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Automotive Advertising Podcast - Episode 16: Reputation Management

by Jim Flint January 29th

Automotive Advertising Podcast - Episode 16: Reputation Management

by Jim Flint January 29th
How does reputation drive gross?  When it comes to your online reputation, the good will inevitably outweigh the bad. Learn how on episode 16! …
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3 Keys to Sharing

by Jim Flint January 28th

3 Keys to Sharing

by Jim Flint January 28th
What is your market share telling you? …
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Personalization at Scale in 1st Party Databases

by Jim Flint January 25th

Personalization at Scale in 1st Party Databases

by Jim Flint January 25th
Birthdays are pretty important to millennials. Critically important in their life cycles, I’d say. During the next pitch, to all the dealers and a…
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The Truth About Operational Advertising

by Jim Flint January 23rd

The Truth About Operational Advertising

by Jim Flint January 23rd
What makes you different from your competition? Do your customers know? #localsearchgroup #jimflint #operationaladvertising #dealerships …
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Automotive Advertising Podcast - Episode 15: Live Events

by Jim Flint January 22nd

Automotive Advertising Podcast - Episode 15: Live Events

by Jim Flint January 22nd
The Ro' is back! We talk live events and how dealers can capitalize.  Listen to the full episode here: http://bit.ly/automotiveadverti…
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What's Your Plan For Digital Retailing?

by Jim Flint January 21st

What's Your Plan For Digital Retailing?

by Jim Flint January 21st
Are you growing with your consumers? Listen as I break down the importance of operating on your customer's terms. #localsearchgroup #jimflint #dig…
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Chasing Your Tail or Serve, Serve, Serve the Customer

by Jim Flint January 17th

Chasing Your Tail or Serve, Serve, Serve the Customer

by Jim Flint January 17th
As we chase customers, we are starting to chase our tails. Not smarter than the average pup or kitten that wants to catch up to a non-achievable experie…
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Why Your Clients And Culture Matter

by Jim Flint January 16th

Why Your Clients And Culture Matter

by Jim Flint January 16th
How important is culture? Watch as I break down LSG's team dynamic, and how it plays a part in what we do for our clients #localsearchgroup #connec…
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The Automotive Advertising Podcast: Episode 14 - Social Media

by Jim Flint January 15th

The Automotive Advertising Podcast: Episode 14 - Social Media

by Jim Flint January 15th
What does your social media profile say about your dealership to customers? We answer this question and more on the Automotive Advertising Podcast…
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The Biggest Problem With Car Retailers Websites.

by Jim Flint January 14th

The Biggest Problem With Car Retailers Websites.

by Jim Flint January 14th
What is your website saying to consumers? #localsearchgroup #website #digitalmarketing #automotiveretailing #garyveechallenge #dealerships  …
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Welcome Center vs Detention Center : Dealer Websites

by Jim Flint January 10th

Welcome Center vs Detention Center : Dealer Websites

by Jim Flint January 10th
Here’s the challenge. Is your website a Welcome Center or a Detention Center? My reasoned hypothesis – unless you’ve done a recent…
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Is Your Website A Welcome Center Or A Detention Center?

by Jim Flint January 9th

Is Your Website A Welcome Center Or A Detention Center?

by Jim Flint January 9th
Is your website welcoming? Listen as I discuss the importance of having the right tools for your consumers to use on your website. #localsearchgroup…
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The Automotive Advertising Podcast: Episode 13 - Houston Auto Show

by Jim Flint January 8th

The Automotive Advertising Podcast: Episode 13 - Houston Auto Show

by Jim Flint January 8th
Step aside Detroit, Houston is on the move. With the Detroit Auto Show moving to the summer months, the Houston show now is looking to step in and up t…
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How To Further Engage Consumers With Advertising On YouTube

by Jim Flint January 7th

How To Further Engage Consumers With Advertising On YouTube

by Jim Flint January 7th
Are your YouTube leads turning into sales? I break down how to further engage with consumers through YouTube. #localsearchgroup #youtubeleads #youtube…
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Change The Stories You Tell in 2020

by Jim Flint January 3rd

Change The Stories You Tell in 2020

by Jim Flint January 3rd
  Will you keep your promises in 2020? Listen to the video as I discuss how to change the stories you tell for the coming year. …
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2020 Steps to the Sale

by Jim Flint Dec 20, 2019

2020 Steps to the Sale

by Jim Flint Dec 20, 2019
As we close out the calendar and any given month, the steps to a sale continue to evolve. Here are 3 things that will be key to taking your dealership to t…
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Two Supply-Side Metrics for Agencies and Their Clients

by Jim Flint Dec 13, 2019

Two Supply-Side Metrics for Agencies and Their Clients

by Jim Flint Dec 13, 2019
Two things to consider in today’s uncertain times. Agencies should consider at least two key supply-side metrics for their clients that will help …
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Who's Got Next?

by Jim Flint Dec 6, 2019

Who's Got Next?

by Jim Flint Dec 6, 2019
In a race to bring leads to dealerships, Facebook and Google – via YouTube, too—are next into the leads space. On the surface, it’s mo…
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Strobe Light Marketing

by Jim Flint Nov 22, 2019

Strobe Light Marketing

by Jim Flint Nov 22, 2019
This could—more or less so – be the right time. Or now. Or turn it on now. Or off now.  Except it doesn’t work because you’…
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Average Page Position on Google Ads Now Gone

by Jim Flint Nov 8, 2019

Average Page Position on Google Ads Now Gone

by Jim Flint Nov 8, 2019
If you hadn’t heard, Google removed the Average Page Position from reporting. As Google’s intent-based advertising platform reaches issues …
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Facebook’s Focus on a Full-Funnel Approach for Automotive Retailers

by Jim Flint Oct 31, 2019

Facebook’s Focus on a Full-Funnel Approach for Automotive Retailers

by Jim Flint Oct 31, 2019
If half of Facebook is the “Face” of the people in society then what’s the “Book” part all about? 15 years after inception we…
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The Sales Funnel Turned Upside Down and Now Inside Out

by Jim Flint Oct 25, 2019

The Sales Funnel Turned Upside Down and Now Inside Out

by Jim Flint Oct 25, 2019
The internet, if not the information age, changed the sales funnel. Forever. Previously marketing goals such as Awareness or Consideration could be deliver…
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Facebook’s Get Ready, Get Set, Go Groups!

by Jim Flint Oct 18, 2019

Facebook’s Get Ready, Get Set, Go Groups!

by Jim Flint Oct 18, 2019
On a recent trip to NYC, I noticed Facebook had a Times Square advertisement—with an estimated annual cost of $1.5 million--that really wasn&rsqu…
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KISS to KICK -- A New Acronym for Today’s Workforce

by Jim Flint Oct 11, 2019

KISS to KICK -- A New Acronym for Today’s Workforce

by Jim Flint Oct 11, 2019
                  For those with a tendency to make things more complicated tha…
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Uber and Instant Gratification

by Jim Flint Oct 4, 2019

Uber and Instant Gratification

by Jim Flint Oct 4, 2019
Turning on and off. Starting and finishing. Each on your own terms. What’s not to like about that? If you ever wonder where the appeal of Inst…
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The Shibuya Crossing of Your Dealership

by Jim Flint Sep 24, 2019

The Shibuya Crossing of Your Dealership

by Jim Flint Sep 24, 2019
The Shibuya Crossing holds the title of the world’s busiest intersection. Based in Tokyo, the intersection claims that more than 3,000 people cro…
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Fast vs First to Market

by Jim Flint Sep 20, 2019

Fast vs First to Market

by Jim Flint Sep 20, 2019
In a business where speed wins, first steps can lose.   Reasoning being—the distinct possibility—like is the case in any race&mdas…
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What Dak’s Contract Means

by Jim Flint Sep 13, 2019

What Dak’s Contract Means

by Jim Flint Sep 13, 2019
Tom Brady makes $15 million per year. A few months ago Dak Prescott turned down $30 million a year. Financially speaking then he’s at least 2x th…
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When Counting Google Conversions that Shouldn’t Count

by Jim Flint Sep 3, 2019

When Counting Google Conversions that Shouldn’t Count

by Jim Flint Sep 3, 2019
Tracking Google conversions as if they were the ultimate outcome is like running a race without your shoes. Sure, you’ll eventually get there, but it…
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The Rock, Paper, Scissors of Sales, Seasonality and Ideas in Automotive Advertising

by Jim Flint Aug 30, 2019

The Rock, Paper, Scissors of Sales, Seasonality and Ideas in Automotive Advertising

by Jim Flint Aug 30, 2019
In the rock, paper, scissors game of automotive sales and advertising, it goes something like this:   Seasonality Cuts Sales – January…
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Lies, D*mned Lies, and Statistics

by Jim Flint Aug 27, 2019

Lies, D*mned Lies, and Statistics

by Jim Flint Aug 27, 2019
Many people attribute the following quote to Mark Twain because he popularized it. “There are lies, damned lies, and statistics.” Twa…
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Google Ads Conversion Tools

by Jim Flint Aug 23, 2019

Google Ads Conversion Tools

by Jim Flint Aug 23, 2019
In this video blog, Jim shows that there's more than one way to get on board the conversion train in Google Ads. …
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3 Reasons Why Loyalty to Technology is Greater than Loyalty to Cars

by Jim Flint Aug 20, 2019

3 Reasons Why Loyalty to Technology is Greater than Loyalty to Cars

by Jim Flint Aug 20, 2019
Despite efforts to chase down loyalty in the automotive industry -  the path to a repeat purchase is an even tougher feat. Here are three reasons why …
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Google Ads Two Changes for Display

by Jim Flint Aug 15, 2019

Google Ads Two Changes for Display

by Jim Flint Aug 15, 2019
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you should make to deliver the most efficiencies for your Googl…
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Google Ads Negative Out Geo

by Jim Flint Aug 9, 2019

Google Ads Negative Out Geo

by Jim Flint Aug 9, 2019
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of excluding out of the country and out of the state geograp…
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Five Drivers of Google Ad Excellence

by Jim Flint Aug 13, 2019

Five Drivers of Google Ad Excellence

by Jim Flint Aug 13, 2019
How can you go from good to great in the hyper-competitive Google ad space? Here are five keys to help drive ad relevance, quality score, and overall ad pe…
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HiPPO Marketing and the First 3 Steps to Address Advertising Issues at Your Dealership

by Jim Flint Aug 6, 2019

HiPPO Marketing and the First 3 Steps to Address Advertising Issues at Your Dealership

by Jim Flint Aug 6, 2019
How is the marketing team at your dealership constructed? Do you have a marketing plan? Or do you practice the art of H.i.P.P.O marketing? H.i.P.P.O Mar…
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Location Extensions

by Jim Flint Aug 2, 2019

Location Extensions

by Jim Flint Aug 2, 2019
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of implementing location extensions to advertising campaigns…
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Display vs Search

by Jim Flint Jul 26, 2019

Display vs Search

by Jim Flint Jul 26, 2019
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two trends - display ad spending and search ad spending – and why tod…
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Top Ten Digital Retailing Content Pieces for Automotive Executives

by Jim Flint Jul 25, 2019

Top Ten Digital Retailing Content Pieces for Automotive Executives

by Jim Flint Jul 25, 2019
Let’s cut to the chase. Digital Retailing is the next wave in the evolution of automotive marketing. If you want to get up to speed faster than y…
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5 Google Trends for the Second Half of 2019

by Jim Flint Jul 23, 2019

5 Google Trends for the Second Half of 2019

by Jim Flint Jul 23, 2019
Before we speak to 20/20 vision, let’s discuss 5 Google Trends for 2019 that have implications for Advertisers, Consumers and Dealers alike. 1…
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Geo Conquest

by Jim Flint Jul 18, 2019

Geo Conquest

by Jim Flint Jul 18, 2019
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses how to approach Geo Conquesting consistently with up-to-date strategies. …
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Imagine the Future – Five Google Pieces Where the Whole is Greater than the Sum of Its Parts

by Jim Flint Jul 16, 2019

Imagine the Future – Five Google Pieces Where the Whole is Greater than the Sum of Its Parts

by Jim Flint Jul 16, 2019
The future is now.  At Local Search Group, we pride ourselves on knowing that, “We are the now part of a now business.”  So…
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Digital Ad Budget Allocation

by Jim Flint Jul 10, 2019

Digital Ad Budget Allocation

by Jim Flint Jul 10, 2019
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses advertising spend, and various ways to allocate your budget via cost per sa…
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Local Search Group Digital Marketing Turns Nine

by Jim Flint Jul 9, 2019

Local Search Group Digital Marketing Turns Nine

by Jim Flint Jul 9, 2019
There are thousands of you reading our blogs, watching our videos, and keeping up with our activities on various platforms where we publish.   …
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Click Share vs Impression Share

by Jim Flint Jul 5, 2019

Click Share vs Impression Share

by Jim Flint Jul 5, 2019
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Four Reasons Why Smart Bidding Strategies aren’t so Smart for Auto

by Jim Flint Jul 2, 2019

Four Reasons Why Smart Bidding Strategies aren’t so Smart for Auto

by Jim Flint Jul 2, 2019
With 6 Google Certifications and practical experience in Google Ad accounts, I wonder out loud if Smart Bidding just isn’t that Smart in the Auto…
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Creating Target Audiences in Google and Facebook

by Jim Flint Jun 27, 2019

Creating Target Audiences in Google and Facebook

by Jim Flint Jun 27, 2019
In this video blog, Jim Flint, CEO and Founder of Local Search Group, discusses the strategy of building lookalike audiences from known buyers so that you …
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Values: Consistency

by Jim Flint Jun 25, 2019

Values: Consistency

by Jim Flint Jun 25, 2019
We are well-known for understanding the value of advertising – how much something costs versus how much something is worth. Additionally, we also…
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Dealer Name Bidding Amplification Strategy

by Jim Flint Jun 21, 2019

Dealer Name Bidding Amplification Strategy

by Jim Flint Jun 21, 2019
Jim Flint, CEO and Founder of Local Search Group, discusses how to keep competitors from bidding on your dealer name by employing intelligent amplification…
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A Decade Worth of Visual History for Google Ads

by Jim Flint Jun 18, 2019

A Decade Worth of Visual History for Google Ads

by Jim Flint Jun 18, 2019
A picture is worth a thousand words.   As Google continues to literally change colors, it’s worth noting that their Ad identification…
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Now Part of a Now Business

by Jim Flint Jun 14, 2019

Now Part of a Now Business

by Jim Flint Jun 14, 2019
Jim Flint explains how Local Search Group got its start in terms of being the "Now" Part of the "Now" Business that Automotive Sales an…
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Shopper Beware: How Big Data Moves Buyer Beware Down Funnel

by Jim Flint Jun 11, 2019

Shopper Beware: How Big Data Moves Buyer Beware Down Funnel

by Jim Flint Jun 11, 2019
Both Grant Cardone’s book, “Sell or Be Sold” and Daniel Pink’s book, “To Sell is Human” remind me of the idea that shar…
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Three Pillars: Speed / Driven / Value

by Jim Flint Jun 7, 2019

Three Pillars: Speed / Driven / Value

by Jim Flint Jun 7, 2019
Jim Flint, CEO and Founder of Local Search Group, discusses the three pillars that his company focuses on to ensure the success of his organization for emp…
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The Fastest Ways to Burn Money with Your SEM Campaigns and the Local Search Group Way to Fix It

by Jim Flint Jun 4, 2019

The Fastest Ways to Burn Money with Your SEM Campaigns and the Local Search Group Way to Fix It

by Jim Flint Jun 4, 2019
In the Game of Thrones world that’s arguably as intense as the competitive retail space, it’s a scenario where “Kill or be Killed” …
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Power of the Pixel

by Jim Flint Apr 30, 2019

Power of the Pixel

by Jim Flint Apr 30, 2019
The power of the pixel is immeasurable. It’s why CEOs of digital powerhouses are being summoned to testify in Washington, DC. Congressional testim…
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Rethinking the NFL Draft Model—Marketing as QB

by Jim Flint Apr 25, 2019

Rethinking the NFL Draft Model—Marketing as QB

by Jim Flint Apr 25, 2019
Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers. Recently I vi…
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Granting 3 Wishes to Take the Wish Out of Marketing

by Jim Flint Apr 23, 2019

Granting 3 Wishes to Take the Wish Out of Marketing

by Jim Flint Apr 23, 2019
If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions: 1.  What’s your cost p…
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What are the Odds?

by Jim Flint Apr 19, 2019

What are the Odds?

by Jim Flint Apr 19, 2019
On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet with a one in five chance of being correct. In an indus…
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Change Again! When? Now!

by Jim Flint Apr 16, 2019

Change Again! When? Now!

by Jim Flint Apr 16, 2019
Change matters. The speed of change matters. Don’t change for change’s sake.  How to sort through it all? Change matters and can be suc…
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Social Media Transformation: Part 2 [VIDEO]

by Jim Flint Apr 12, 2019

Social Media Transformation: Part 2 [VIDEO]

by Jim Flint Apr 12, 2019
CEO Jim Flint continues sharing why dealerships need to alter their social media strategies in order to maximize effectiveness in this video blog. …
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Social Media Transformation Part 1 [VIDEO]

by Jim Flint Apr 9, 2019

Social Media Transformation Part 1 [VIDEO]

by Jim Flint Apr 9, 2019
CEO Jim Flint shares how social media has transformed and why dealers should alter their strategies to maximize their effectiveness in this video blog.…
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Social Media Transformation

by Jim Flint Apr 5, 2019

Social Media Transformation

by Jim Flint Apr 5, 2019
There are three huge ways to transform the Social Media at your Dealership Tell Your Story Telling your Digital Story is a huge step in the right dir…
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Three Keys to Changes in Google's Algorithm [VIDEO]

by Jim Flint Mar 29, 2019

Three Keys to Changes in Google's Algorithm [VIDEO]

by Jim Flint Mar 29, 2019
Local Search Group CEO & Founder Jim Flint share some tips for dealers on how to keep up with Google's algorithm changes in this video blog. …
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Three Tips in Three Seconds: Speed Matters

by Jim Flint Mar 26, 2019

Three Tips in Three Seconds: Speed Matters

by Jim Flint Mar 26, 2019
The biggest driver of customer satisfaction today is speed. As many have heard by now, the attention span of goldfish is 9 seconds. Human beings are dow…
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Speed Matters – Consumer Website or Dealer Website Google Ads

by Jim Flint Mar 22, 2019

Speed Matters – Consumer Website or Dealer Website Google Ads

by Jim Flint Mar 22, 2019
Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a dail…
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How to Play Defense on Google Ads [VIDEO]

by Jim Flint Mar 19, 2019

How to Play Defense on Google Ads [VIDEO]

by Jim Flint Mar 19, 2019
CEO & Founder Local Search Group Jim Flint discusses how dealers can have a good defensive strategy in their pay-per-click campaigns. …
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Fundamental Conversion Error

by Jim Flint Mar 15, 2019

Fundamental Conversion Error

by Jim Flint Mar 15, 2019
A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character e…
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100% Digital Doesn’t Mean 100% Coverage

by Jim Flint Mar 13, 2019

100% Digital Doesn’t Mean 100% Coverage

by Jim Flint Mar 13, 2019
A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as In…
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100% Digital Doesn't Mean 100% Coverage [VIDEO]

by Jim Flint Mar 8, 2019

100% Digital Doesn't Mean 100% Coverage [VIDEO]

by Jim Flint Mar 8, 2019
In this video blog, CEO & Founder of Local Search Group Jim Flint shares why dealers shouldn't confuse their digital efforts with its effective…
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Fundamental Attribution Error for Car Shopping

by Jim Flint Mar 5, 2019

Fundamental Attribution Error for Car Shopping

by Jim Flint Mar 5, 2019
The Fundamental Attribution Error reminds us that people tend to unduly emphasize internal character, rather than external factors when trying to understan…
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Impression Share Bidding [VIDEO]

by Jim Flint Mar 1, 2019

Impression Share Bidding [VIDEO]

by Jim Flint Mar 1, 2019
CEO & Founder Local Search Group Jim Flint explains Impression Share Bidding in this video. …
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Spring Selling Season [VIDEO]

by Jim Flint Feb 26, 2019

Spring Selling Season [VIDEO]

by Jim Flint Feb 26, 2019
Local Search Group CEO & Founder Jim Flint shares some advice for dealers on how to best prepare for the Spring selling season. …
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Spring Selling Season

by Jim Flint Feb 22, 2019

Spring Selling Season

by Jim Flint Feb 22, 2019
The time is now. Spring selling season is upon us. When your inventory, personnel and plans are in the right spot on February 20th, your 2019 is set up to …
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Website Taxes [VIDEO]

by Jim Flint Feb 19, 2019

Website Taxes [VIDEO]

by Jim Flint Feb 19, 2019
Are you paying "tax" on your website to Google? CEO & Founder of Local Search Group Jim Flint explains in this video blog. …
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Hottest New Models

by Jim Flint Feb 15, 2019

Hottest New Models

by Jim Flint Feb 15, 2019
The hottest new models in the automotive space aren’t relegated to cars anymore. Cars are key, but statistical models are catching favor and accla…
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Knock-Knock—It’s Amazon

by Jim Flint Feb 12, 2019

Knock-Knock—It’s Amazon

by Jim Flint Feb 12, 2019
Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon. Don’t worry about Amazon pursuin…
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Super Bowl Advertising [VIDEO]

by Jim Flint Feb 8, 2019

Super Bowl Advertising [VIDEO]

by Jim Flint Feb 8, 2019
Local Search Group CEO & Founder Jim Flint shares his advice on Super Bowl advertising and how dealerships can best take advantage of that audience…
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Cold Turkey Test

by Jim Flint Feb 5, 2019

Cold Turkey Test

by Jim Flint Feb 5, 2019
A key to implementation and execution in Google Ads’ space is to secure no less than 80% impression share for your name in the geographies where you …
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Rethinking Possible – Super Bowl Ads

by Jim Flint Feb 4, 2019

Rethinking Possible – Super Bowl Ads

by Jim Flint Feb 4, 2019
$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge visibility. There is arguably no better way to reach 100+ mi…
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Fog Machine: Digital Retailing

by Jim Flint Feb 1, 2019

Fog Machine: Digital Retailing

by Jim Flint Feb 1, 2019
San Francisco is famous for fog. The city’s given a nickname to its fog - Karl. Karl the fog even has an Instagram account with 243k follow…
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Common Currency

by Jim Flint Jan 22, 2019

Common Currency

by Jim Flint Jan 22, 2019
The concept of common currency is such a great idea. Except that for the most part, people want their own currencies. Dealership employees want their own p…
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Value and Values

by Jim Flint Jan 18, 2019

Value and Values

by Jim Flint Jan 18, 2019
We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our values. Value and Values. Two d…
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Impression Share Bidding

by Jim Flint Jan 15, 2019

Impression Share Bidding

by Jim Flint Jan 15, 2019
Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its importance can’t be understated. Especially so …
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STAT!

by Jim Flint Jan 11, 2019

STAT!

by Jim Flint Jan 11, 2019
Heading into the New Year, even the speed of speed seems to be picking up speed. Commercials compress. Attention spans shorten. Faster is better. Learn …
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