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Jared Hamilton
From: Jared Hamilton
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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

5 Ways to Create Employee Engagement at Your Dealership

5 Ways to Create Employee Engagement at Your Dealership

Research shows what you already know: engaged employees are more productive, more loyal, and more profitable. The folks at TINYPulse performed an in-dep…

Organic Listings are More Effective Than Paid Ads

Organic Listings are More Effective Than Paid Ads

  Being in the organic listings doesn't cost you anything. They receive 10 times the traffic that paid advertising does.  It…

Two Things to Consider When Hiring A Candidate for Your BDC

Two Things to Consider When Hiring A Candidate for Your BDC

It is one thing to have a clearly defined job description, and another to actually execute that role. Namely, what is that role, and how does it work withi…

Aim for the Right Service Customers with Data

Aim for the Right Service Customers with Data

The service department at dealerships is mostly passive, not actively seeking out new clients. No one’s going to turn down new customers, but activel…

How Websites Have Become The Need Of The Hour!

How Websites Have Become The Need Of The Hour!

There are websites about nearly everything imaginable, but that doesn’t mean that they are all good. At Fizzle, we believe that anyone that puts in …

3 Reasons Why Loyalty to Technology is Greater than Loyalty to Cars

Despite efforts to chase down loyalty in the automotive industry -  the path to a repeat purchase is an even tougher feat. Here are three reasons why loyalty to technology is greater than the loyalty to cars:

 

  1. 1 - Market Research

Ask a millennial which mattered more -- first car or first phone?

My nephew, Philip, who will be attending his first class at Ole Miss in just a few days, summed it up wonderfully.

  • My first phone mattered more because it allowed me to do a great number of things that I couldn’t do before while the car provided just one service. 

 

  1. 2 - Technological Freedom from the Technology Companies

Apple CarPlay works and works well. 

Now ask yourself, “Are we plugging the phone into the car? Or plugging the car into the phone?”

 

  1.  
  2. 3 - Retention Rates

92% of the people that own an iPhone replace it with an iPhone. 

Meanwhile, there’s a 14% same-store retention rate for new car buyers. 

Staggering numbers--especially in comparison.

As we move forward, Google’s Waymo and driverless cars are designed to allow consumers to spend more time engaging with their phones and less time engaging with their cars.

There’s little doubt about whether consumers are engaging more and caring more about their phones in today’s society. Are your advertising and marketing plans reflecting this changing world order?

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