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Jared Hamilton
From: Jared Hamilton
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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

Is the Service Department Keeping Customer Data Secure?

Is the Service Department Keeping Customer Data Secure?

A quick visit to the dealership for an oil change isn’t exactly the riskiest behavior someone can engage in. The routine procedure should do noth…

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

To kick off our newest season that's all about your dealership's fixed operations, Host Dane Saville is joined by the Fixed Ops Mastermind Dave Foy…

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

Discover strategies to identify and capture additional profit on every car deal. After months of uncertainty, we are seeing dealerships open their do…

Rock’s Rants: Purchase Orders

Rock’s Rants: Purchase Orders

Does your dealership have a purchase order (PO) system? Often when I ask this question in dealerships the answer is, “Sort of.” When I dig deep…

Even Loyal Dealership Service Customers Buy Tires Elsewhere

Even Loyal Dealership Service Customers Buy Tires Elsewhere

It’s widely known that dealerships still have a lot of ground to make up when it comes to selling tires. According to Modern Tire Dealer, auto dealer…

3 Reasons Why Loyalty to Technology is Greater than Loyalty to Cars

Despite efforts to chase down loyalty in the automotive industry -  the path to a repeat purchase is an even tougher feat. Here are three reasons why loyalty to technology is greater than the loyalty to cars:

 

  1. 1 - Market Research

Ask a millennial which mattered more -- first car or first phone?

My nephew, Philip, who will be attending his first class at Ole Miss in just a few days, summed it up wonderfully.

  • My first phone mattered more because it allowed me to do a great number of things that I couldn’t do before while the car provided just one service. 

 

  1. 2 - Technological Freedom from the Technology Companies

Apple CarPlay works and works well. 

Now ask yourself, “Are we plugging the phone into the car? Or plugging the car into the phone?”

 

  1.  
  2. 3 - Retention Rates

92% of the people that own an iPhone replace it with an iPhone. 

Meanwhile, there’s a 14% same-store retention rate for new car buyers. 

Staggering numbers--especially in comparison.

As we move forward, Google’s Waymo and driverless cars are designed to allow consumers to spend more time engaging with their phones and less time engaging with their cars.

There’s little doubt about whether consumers are engaging more and caring more about their phones in today’s society. Are your advertising and marketing plans reflecting this changing world order?

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