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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

How Service Advisors Can Keep Your Clients Coming Back

How Service Advisors Can Keep Your Clients Coming Back

After an economic shutdown like the United States is just emerging from, no one really knows what to expect. In the modern era, it’s foreign terr…

WEBINAR RECORDING - 4 Ways Dealerships Can Attract and Service Customers - 100% Digitally

WEBINAR RECORDING - 4 Ways Dealerships Can Attract and Service Customers - 100% Digitally

So much has changed in the world during the past few months. Many dealerships have been making the decision whether or not to close their doors tempo…

MDP 047 | Will Covid-19 Change the Way We Buy Cars?

MDP 047 | Will Covid-19 Change the Way We Buy Cars?

#Badger #ILikeBigTrucks #DigitalRetailer #DigitalRetailing     Join David & David are back in the MDP Studio and they are talking ab…

A Review on Retargeting for Your Dealership | KPI Cafe Season 5 Episode 6

A Review on Retargeting for Your Dealership | KPI Cafe Season 5 Episode 6

  In this episode of season 5, CEO Dave Spannhake and Host Dane Saville return to discuss the tactics, networks, questions, and best practices for …

5 Steps to creating a dealership new-hire orientation process

5 Steps to creating a dealership new-hire orientation process

“Even the greatest journeys begin with just one step,” -Confucius.  When a new employee starts their journey in your dealership, don&rs…

Common Currency

The concept of common currency is such a great idea. Except that for the most part, people want their own currencies. Dealership employees want their own pay plans. 180 currencies are used in 195 countries across the world. And even Bitcoin is trying to establish a different currency at some level.

The common currency for marketing metrics for dealers could be CPM (cost per thousand impressions).

CPM’s a great level set, but there’s a reason why it hasn’t received widespread adoption and/or utilization. Like other Hulu and YouTube wannabes, Disney will deliver its own platform. In addition, ESPN, AT&T and Xfinity seem to be down an additional path to advise and sell you on over-the-top advertising.

And on the other side, Amazon and Netflix are starting to crank out more content than ABC, CBS and Fox, and you’ve got to wonder if we’re coming together or fracturing at unprecedented levels?

We’re fracturing.

With the inherent, instant, internet competition, don’t look for there to be a union of the masses anytime soon. We can watch what we want when we want on our phones. The cable box of the past is now the smart phone in our hands.

The common currency of marketing won’t be reliably available any sooner than when 16,000+ franchised dealers and 20,000 independent dealers across the US agree to the adoption of similar accounting standards and practices.

Don’t dream the impossible dream. Find someone that understands the VALUE of the advertising you buy and who’s able to share how to measure performance through results.

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