Jim Flint

Company: Local Search Group

Jim Flint

Local Search Group

Jun 6, 2020

Display Advertising for Car Dealers

Display advertising helps you to keep your dealership's name in front of customers. Since people are spending 80 percent of their auto shopping time online, why not engage them as they research, browse, and compare different vehicles?

Set the expectations correctly, though. Done right, display ads reconnect and engage with web visitors that have specific models in mind. The results will not include high click-through rates and more conversions. Ads create awareness for the right customers at the right times.

Whenever a potential buyer looks at a specific vehicle on your website, they are cookied and then served with relevant display advertisements as they navigate away from your site. Google recently announced they would begin to phase cookies out in just over two years on their popular Chrome browser, but until then, there's plenty of opportunity.

Engaging customers as they browse the web, knowing the intent, helping the customer receive the right targeted display ads at the right times – thereby connecting with your in-market audience directly and right on time.

Google doesn't hold all the keys to this kingdom; display ads are ideal for reconnecting with web visitors from Facebook that are interested in specific models, too. Delivering an ad on the unit that the customer just viewed from your used car inventory along with 30 other units from your stock sets the right tone in a carousel ad on Facebook. Moving customers from Facebook to your website is the goal – not the other way around.

Another key – while your competition reduces their budget to only Google Ads, you get a direct match to potential car buyers via the integrated facets of Google's platform. Display and YouTube have all the same powerful shopping information included. This is especially so for those agencies with that competitive intel.

As an industry, we overspend on search and track specifically to conversions. Think about the value of display advertising from an impressions basis and we know where they've been via the cookie concept. Then serve ads of your most appealing in-stock inventory to an already engaged buyer. It's part of the equation as we move forward in 2020.

Jim Flint

Local Search Group

Founder & CEO

343

No Comments

Recommended Posts

Function + Form

Function + Form builds coilover kits that blend aggressive looks with smooth, responsive ride quality. Since 2005, our team has engineered performance coilovers that handle daily driving without sacrificing comfort or control. Whether you're afte…

Functionand Form

Function + Form

62
May 27th

Chrome Hearts Ring: A Timeless Symbol of Luxury and Rebellion

Chrome Hearts is a name synonymous with luxury, rock 'n' roll attitude, and bold design. Founded in 1988 by Richard Stark in Los Angeles, the brand has carved a unique space in high-end fashion and accessories. Among its most coveted pieces, …

chrome hearts riing

36
May 5th

How a Healthcare Marketing Agency in AZ Is Driving Real Results for Local Medical Clinics

      When I first started working with a local clinic in Arizona, I realized something important: even the best medical care can go unnoticed if patients don’t know about it. That’s where a skilled healthcare …

james mark

physicians digital services

56
April 30th

Find the Perfect Bike for Sale: A Complete Guide to Buying Your Next Ride

Are you in the market for a new bike? Whether you're looking for a road bike, mountain bike, hybrid, or something in between, buying a bike can be both exciting and overwhelming. With so many options available, finding the perfect one can feel like a…

s6x india

s6xindia

23
April 26th

Honouring Loved Ones: Choosing the Right Urns for Ashes in Australia

Losing someone that you are close to is never an easy thing to cope with, but when it comes to selecting the final resting place, most families want to have something that is not only full of meaning but also personal. It is our priority at Urns for …

Urns For Sale

Urns For Sale

28
April 24th