This Fourth of July marks a turning point for the car industry.

Basic paid search and social campaigns won’t be enough to convince buyers to go to your dealership instead of the closest competitor. Dealers have embraced digital advertising tactics, raising the bar across the entire industry.

To succeed in the post-COVID normal, there are four digital advertising tactics you need to start using. In this webinar, Jason MacDonald (VP Optimization and R&D, Acquisio) and Jim Flint (CEO, Local Search Group) explain why they’re great opportunities and how to get started.

Primary Learning Objectives

1. Optimize for in-store visits in a post-COVID world.

2. Use AI-powered bid optimization to capture emerging opportunities in a shifting market.

3. Learn more about video advertising for dealerships.

4. Discover new developments in dynamic campaign advertising.