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Jared Hamilton
From: Jared Hamilton
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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

Dealerships Are Not Aware of What They Can Do with Google

Dealerships Are Not Aware of What They Can Do with Google

    We sat down with Darren Shaw at DSES to learn from him about all the things going on with Google. Dealers are investing all thi…

Rock’s Rants: No Respect

Rock’s Rants: No Respect

It’s no secret there’s a big service technician shortage, but do you know why? It’s not because young people aren’t interested in b…

3 Pillars to Build Your Facebook Ads: Variety, Audience, Inventory

3 Pillars to Build Your Facebook Ads: Variety, Audience, Inventory

Each month, most American consumers aren’t in the market to purchase a vehicle. When they do enter the market, their journey is dominated by a va…

Manager vs. Mentor

Manager vs. Mentor

    We sat down with Clint Pulver at DSES 2019 to ask him the difference between a manager and a mentor. There is always a mentor w…

Are We the Cause for Removed Managers?

Are We the Cause for Removed Managers?

One of the keynote speakers for DSES 19, Clint Pulver spoke in detail about the types of managers we encounter. One of those managers is the “re…

Fundamental Conversion Error

A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver.

Today, let’s discuss the Fundamental Conversion Error. It’s more straightforward than the Fundamental Attribution Error. Conversions don’t sell cars. Even though many would tell you that they do—err, statistically speaking, they don’t.

Making resource decisions—read: spending your advertising dollars—based solely on conversion metrics is essentially the equivalent of the warning sign placed on stock purchases. In either case: “Past performance is NO guarantee of future results.

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