Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

Seven Realizations About Planning

Seven Realizations About Planning

Today I was coaching a spry young and driven project manager of a very successful dealer group and long-time coaching client. We discussed three project pl…

The Impact of Improving Price Transparency

The Impact of Improving Price Transparency

    At DSES we sat down with John Rossman to talk about trust. Putting the power back into the hands of the consumer by providing t…

Federal Consumer Data Privacy Act in the Works

Federal Consumer Data Privacy Act in the Works

Do you think that compliance with the proposed FTC Safeguards Rule, the California Consumer Protection Act (CCPA) or New York’s SHIELD Act, puts an o…

Leveraging the Mental Game

Leveraging the Mental Game

I'm working on my metaphors so bear with me on this one... The Boston Bruins are tied for 1st in the NHL standings right now with the highest goal d…

Top Performing Dealerships Using Intelligent Social | KPI Cafe Season 3 Bonus 4

Top Performing Dealerships Using Intelligent Social | KPI Cafe Season 3 Bonus 4

Due to a technical error, we had to delete and repost the latest KPI Cafe -- but it's back! Host Dane Saville brings back Reunion Marketing'…

KISS to KICK -- A New Acronym for Today’s Workforce

 

 

 

 

 

 

 

 

 

For those with a tendency to make things more complicated than things really are “Keep It Simple, Stupid” served as a consistent concept that kept Advertising meetings from turning into Geek Speak aka Information Technology (IT) sessions. Instead of discussing advertising we would have been discussing pixels and code on web pages.

However, with the advent of Big Data, there’s a whole new advertising strategy for advertising that’s come to market. Keep it Simple, Stupid has a new best friend who’s now sitting at the table.

A few years after the surge in Big Data faux agencies are now introducing what I call the KICK concept. 

“Keep It Complicated, Kid” could be the new, fashionable approach to closing confused clientele.

It’s confusing, difficult, and speaks with magical, mystical unicorn-like catchphrases. It’s unfortunate and understandable all at the same time.

Have you seen any of the testimony with Facebook or Google whiz kids in front of congress? Memes everywhere as Zuckerburg patiently explained technological concepts to congress.

 

 

 

 

 

 

 

Owners beware of those that want to Keep It Complicated. At the end of the day, the business model still has to work.

 Unlock all of the community & features  Join Now