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Jared Hamilton
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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

How to Move Leaders Out of Their Comfort Zone

How to Move Leaders Out of Their Comfort Zone

    Mark Brown, former Director of Sales at Grappone, talks about a program he ran for high-potential leaders. He looks for places …

Service Videos – Are You Creating Them Yet?

Service Videos – Are You Creating Them Yet?

I have some mind-blowing statistics you need to know if you’re a GM, dealer principal, marketing manager, or service manager. 78 percent of…

Give a Woo! for Website Conversions | KPI Cafe Season 3 Episode 1

Give a Woo! for Website Conversions | KPI Cafe Season 3 Episode 1

Host Dane Saville harnesses the energy of Ric Flair to power through a discussion about website conversions, including tips and benchmarks that your de…

Auto Groups Losing $20K in CP Service Revenue Per Store

Auto Groups Losing $20K in CP Service Revenue Per Store

When a customer buys a pre-owned, off-make vehicle at your store, what are the chances that customer will return for service? One metric that every dealer …

Dealerships Are Not Aware of What They Can Do with Google

Dealerships Are Not Aware of What They Can Do with Google

    We sat down with Darren Shaw at DSES to learn from him about all the things going on with Google. Dealers are investing all thi…

KISS to KICK -- A New Acronym for Today’s Workforce

 

 

 

 

 

 

 

 

 

For those with a tendency to make things more complicated than things really are “Keep It Simple, Stupid” served as a consistent concept that kept Advertising meetings from turning into Geek Speak aka Information Technology (IT) sessions. Instead of discussing advertising we would have been discussing pixels and code on web pages.

However, with the advent of Big Data, there’s a whole new advertising strategy for advertising that’s come to market. Keep it Simple, Stupid has a new best friend who’s now sitting at the table.

A few years after the surge in Big Data faux agencies are now introducing what I call the KICK concept. 

“Keep It Complicated, Kid” could be the new, fashionable approach to closing confused clientele.

It’s confusing, difficult, and speaks with magical, mystical unicorn-like catchphrases. It’s unfortunate and understandable all at the same time.

Have you seen any of the testimony with Facebook or Google whiz kids in front of congress? Memes everywhere as Zuckerburg patiently explained technological concepts to congress.

 

 

 

 

 

 

 

Owners beware of those that want to Keep It Complicated. At the end of the day, the business model still has to work.

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