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Jared Hamilton
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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

Is the Service Department Keeping Customer Data Secure?

Is the Service Department Keeping Customer Data Secure?

A quick visit to the dealership for an oil change isn’t exactly the riskiest behavior someone can engage in. The routine procedure should do noth…

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

To kick off our newest season that's all about your dealership's fixed operations, Host Dane Saville is joined by the Fixed Ops Mastermind Dave Foy…

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

Discover strategies to identify and capture additional profit on every car deal. After months of uncertainty, we are seeing dealerships open their do…

Rock’s Rants: Purchase Orders

Rock’s Rants: Purchase Orders

Does your dealership have a purchase order (PO) system? Often when I ask this question in dealerships the answer is, “Sort of.” When I dig deep…

Even Loyal Dealership Service Customers Buy Tires Elsewhere

Even Loyal Dealership Service Customers Buy Tires Elsewhere

It’s widely known that dealerships still have a lot of ground to make up when it comes to selling tires. According to Modern Tire Dealer, auto dealer…

KISS to KICK -- A New Acronym for Today’s Workforce

 

 

 

 

 

 

 

 

 

For those with a tendency to make things more complicated than things really are “Keep It Simple, Stupid” served as a consistent concept that kept Advertising meetings from turning into Geek Speak aka Information Technology (IT) sessions. Instead of discussing advertising we would have been discussing pixels and code on web pages.

However, with the advent of Big Data, there’s a whole new advertising strategy for advertising that’s come to market. Keep it Simple, Stupid has a new best friend who’s now sitting at the table.

A few years after the surge in Big Data faux agencies are now introducing what I call the KICK concept. 

“Keep It Complicated, Kid” could be the new, fashionable approach to closing confused clientele.

It’s confusing, difficult, and speaks with magical, mystical unicorn-like catchphrases. It’s unfortunate and understandable all at the same time.

Have you seen any of the testimony with Facebook or Google whiz kids in front of congress? Memes everywhere as Zuckerburg patiently explained technological concepts to congress.

 

 

 

 

 

 

 

Owners beware of those that want to Keep It Complicated. At the end of the day, the business model still has to work.

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