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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

Master Class Homework Packet: HCM Business Plan

Master Class Homework Packet: HCM Business Plan

For those of you in a Master Class, You’ve just learned about creating a Human Capital Management business plan and how it can systematically help…

Create Change with the People-Process-Technology Framework 

Create Change with the People-Process-Technology Framework 

How many times did you come back from a 20-group or a DSES 2020, DrivingSales Executive Summit, with a great idea that can help your organization get the r…

You Down with OTT? Yeah, You Know Me! | KPI Cafe Season 5 Episode 8

You Down with OTT? Yeah, You Know Me! | KPI Cafe Season 5 Episode 8

To finish out our season on budgeting, Reunion's CEO Dave Spannhake returns to discuss programmatic media with KPI Cafe's Host Dane Saville. From t…

Don't Forget About Your Managers.

Don't Forget About Your Managers.

When we are hit with an unprecedented situation - out of left field - it can easily derail your dealer's efforts. Sustaining everything you have worked…

How to Make Your Social More than Click | KPI Cafe Season 5 Episode 7

How to Make Your Social More than Click | KPI Cafe Season 5 Episode 7

Continuing our series on budgeting, CEO Dave Spannhake and Host Dane Saville dive into the setup of and best practices for your dealership's paid socia…

Marketing - Good For Society

Marketing, in the new world order, isn't about someone trying to sell you something. It's connecting with individuals to know them almost as well as they know themselves.

Think about the current COVID situation. We’re in an unprecedented worldwide slowdown. Consumption economies are often driven by feelings. Fear of the unknown does not help.

Marketers are working to help reassure people, as evidenced by the travel industry where hotels and airlines market the flexibility of booking and canceling trips without financial repercussions.

The bottom line is that marketing isn’t just a professional or business construct or even necessarily about your products and services. It's bigger than that…It’s about how people feel.

And as we go through social distancing, which helps to feed social media, proximity matters less and message matters more. This is great news for marketing.

Marketing is good for society. It is a force for change in our culture. By using it wisely, we’re able to positively impact lives and, in fact, change them for the better.

As a marketer, think about how you can be that positive force for your family, your friends, your clients, and this world.

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