Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

Closing Rate on Internet Leads

Closing Rate on Internet Leads

A closing rate on internet leads will depend on how you are receiving those leads. If they are from your site the rate should be higher than if they are fr…

Earn Service Customer Trust in an Unlikely Way – Transparent Pricing

Earn Service Customer Trust in an Unlikely Way – Transparent Pricing

Customer retention at the dealership level is abysmal after a customer’s new vehicle warranty expires. Extended service contracts help somewhat, …

Innovators and Automotive

Innovators and Automotive

The automotive industry is a crazy place to be right now. The disruptive Uber-isation of the industry has presented itself with many challenges and rewards…

Drive Motors Lands New Partnership with Mercedes-Benz USA

Drive Motors Lands New Partnership with Mercedes-Benz USA

Recently, Mercedes-Benz USA selected Drive Motors as one of four certified vendor-partners for the Mercedes-Benz Digital Retailing Program to provide their…

Don't Stop When Presenting Numbers

Don't Stop When Presenting Numbers

Don’t make something an objection unless it needs to be. If a customer knows how your trade process works be up front with them. Be as transpar…

Speed Matters – Consumer Website or Dealer Website Google Ads

Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.

As SEO and SEM experts know, you have to test your assumptions when changes occur and redevelop strategies accordingly.

Historically, Google’s changes have involved three key concepts:

   *more relevance for today’s consumer

   *more clean-up of spammy activities

   *more money in Google’s pocket – aka financial changes

Late last year, Google made a change to Google Ads whereby the Ad Rank Score now calculates the speed of the target page and categorizes the user experience. It affects your online presence, your cost-per-click, and impacts cost since page speed is now a major ranking factor for mobile searches.

For stores that have deep linked VDP URL search campaigns—and who doesn’t? —for used cars, you should be wary of internet service providers that encourage you to take 49 photos of used cars. The corresponding impact of how quickly those pages load is key, and the more photos that exist on a single VDP can absolutely affect site speed.

Additionally, are you looking at page speed on a desktop with a Wi-Fi network? 70% of your website’s pages are visited through a mobile device. Slow-loading pages are like an invisible force field around your dealership ironically keeping customers out while driving your costs up.

The good news and bad news of it all is that your Ad Rank is recalculated each time your ad is eligible to appear. It’s a real-time, online auction.   Whether or not it’s ADESA, Barrett Jackson or Google, each car that runs down the lane will have bids that are affected by your competition, by the context of the consumer’s search, by the speed of your website’s pages, and by the relevance of those pages at that moment.

Keeping track of your mobile page score affects your advertising budget. Your Quality Score and loading speed on mobile devices make up your Ad Rank—a key to success in today’s retail automotive environment.

 Unlock all of the community & features  Join Now