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Jared Hamilton
From: Jared Hamilton
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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

Don't Forget About Your Managers.

Don't Forget About Your Managers.

When we are hit with an unprecedented situation - out of left field - it can easily derail your dealer's efforts. Sustaining everything you have worked…

How to Make Your Social More than Click | KPI Cafe Season 5 Episode 7

How to Make Your Social More than Click | KPI Cafe Season 5 Episode 7

Continuing our series on budgeting, CEO Dave Spannhake and Host Dane Saville dive into the setup of and best practices for your dealership's paid socia…

MDP 048 | TikTok, Like a Savage!

MDP 048 | TikTok, Like a Savage!

#tiktok #savage #GaryV #VDP Design #ROIofYourMother Join David & David talking about TikTok for your dealership, 12 Hour Live Stream from Gary Vaynerch…

WEBINAR RECORDING - Build Your Dealership's Budget for COVID-19 and Beyond

WEBINAR RECORDING - Build Your Dealership's Budget for COVID-19 and Beyond

We had a great discussion with Dane Saville and Dave Spannhake from Reunion Marketing. They laid out a roadmap for optimizing your dealersh…

What Joblessness Means for Service Departments

What Joblessness Means for Service Departments

We’re at the end of May 2020, and the jobless rate in the United States has just surpassed 40 million, or 14.7%. That’s the highest it has …

Speed Matters – Consumer Website or Dealer Website Google Ads

Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.

As SEO and SEM experts know, you have to test your assumptions when changes occur and redevelop strategies accordingly.

Historically, Google’s changes have involved three key concepts:

   *more relevance for today’s consumer

   *more clean-up of spammy activities

   *more money in Google’s pocket – aka financial changes

Late last year, Google made a change to Google Ads whereby the Ad Rank Score now calculates the speed of the target page and categorizes the user experience. It affects your online presence, your cost-per-click, and impacts cost since page speed is now a major ranking factor for mobile searches.

For stores that have deep linked VDP URL search campaigns—and who doesn’t? —for used cars, you should be wary of internet service providers that encourage you to take 49 photos of used cars. The corresponding impact of how quickly those pages load is key, and the more photos that exist on a single VDP can absolutely affect site speed.

Additionally, are you looking at page speed on a desktop with a Wi-Fi network? 70% of your website’s pages are visited through a mobile device. Slow-loading pages are like an invisible force field around your dealership ironically keeping customers out while driving your costs up.

The good news and bad news of it all is that your Ad Rank is recalculated each time your ad is eligible to appear. It’s a real-time, online auction.   Whether or not it’s ADESA, Barrett Jackson or Google, each car that runs down the lane will have bids that are affected by your competition, by the context of the consumer’s search, by the speed of your website’s pages, and by the relevance of those pages at that moment.

Keeping track of your mobile page score affects your advertising budget. Your Quality Score and loading speed on mobile devices make up your Ad Rank—a key to success in today’s retail automotive environment.

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