Jim Flint

Company: Local Search Group

Jim Flint

Local Search Group

Mar 3, 2019

Speed Matters – Consumer Website or Dealer Website Google Ads

Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.

As SEO and SEM experts know, you have to test your assumptions when changes occur and redevelop strategies accordingly.

Historically, Google’s changes have involved three key concepts:

   *more relevance for today’s consumer

   *more clean-up of spammy activities

   *more money in Google’s pocket – aka financial changes

Late last year, Google made a change to Google Ads whereby the Ad Rank Score now calculates the speed of the target page and categorizes the user experience. It affects your online presence, your cost-per-click, and impacts cost since page speed is now a major ranking factor for mobile searches.

For stores that have deep linked VDP URL search campaigns—and who doesn’t? —for used cars, you should be wary of internet service providers that encourage you to take 49 photos of used cars. The corresponding impact of how quickly those pages load is key, and the more photos that exist on a single VDP can absolutely affect site speed.

Additionally, are you looking at page speed on a desktop with a Wi-Fi network? 70% of your website’s pages are visited through a mobile device. Slow-loading pages are like an invisible force field around your dealership ironically keeping customers out while driving your costs up.

The good news and bad news of it all is that your Ad Rank is recalculated each time your ad is eligible to appear. It’s a real-time, online auction.   Whether or not it’s ADESA, Barrett Jackson or Google, each car that runs down the lane will have bids that are affected by your competition, by the context of the consumer’s search, by the speed of your website’s pages, and by the relevance of those pages at that moment.

Keeping track of your mobile page score affects your advertising budget. Your Quality Score and loading speed on mobile devices make up your Ad Rank—a key to success in today’s retail automotive environment.

Jim Flint

Local Search Group

Founder & CEO

521

No Comments

Recommended Posts

Function + Form

Function + Form builds coilover kits that blend aggressive looks with smooth, responsive ride quality. Since 2005, our team has engineered performance coilovers that handle daily driving without sacrificing comfort or control. Whether you're afte…

Functionand Form

Function + Form

62
May 27th

Chrome Hearts Ring: A Timeless Symbol of Luxury and Rebellion

Chrome Hearts is a name synonymous with luxury, rock 'n' roll attitude, and bold design. Founded in 1988 by Richard Stark in Los Angeles, the brand has carved a unique space in high-end fashion and accessories. Among its most coveted pieces, …

chrome hearts riing

36
May 5th

How a Healthcare Marketing Agency in AZ Is Driving Real Results for Local Medical Clinics

      When I first started working with a local clinic in Arizona, I realized something important: even the best medical care can go unnoticed if patients don’t know about it. That’s where a skilled healthcare …

james mark

physicians digital services

56
April 30th

Find the Perfect Bike for Sale: A Complete Guide to Buying Your Next Ride

Are you in the market for a new bike? Whether you're looking for a road bike, mountain bike, hybrid, or something in between, buying a bike can be both exciting and overwhelming. With so many options available, finding the perfect one can feel like a…

s6x india

s6xindia

23
April 26th

Renewable Energy’s Silent Partner: Multi Plug Boxes for Solar/Wind Integration

As industries accelerate digital transformation, the backbone of resilient IoT infrastructure lies in an unexpected hero: the Plastic Waterproof industrial multi plug box . From hurricane-battered coastal factories to solar farms in arid deserts…

Lars xinnyi

xxxxxyy123

83
April 25th