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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

Latest Auto Industry Trends Caused By COVID-19

Latest Auto Industry Trends Caused By COVID-19

As two of car dealers' primary revenue streams, car sales and collision repairs dried up during the COVID-induced recession. Online parts and accessory…

Are Your Techs Ready for Electric?

Are Your Techs Ready for Electric?

Flick on the television today and you get cars coming up in two different scenarios. The first is with commercials, telling you all about the new featu…

iscover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5

iscover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5

Ed Roberts, who leads the fixed operations for Bozard Ford Lincoln, joins the KPI Cafe to cover a host of topics that can help any dealership increase the …

Is Your CRM Work-Flow Holding You Back?

Is Your CRM Work-Flow Holding You Back?

There is not a lot of flexibility when it comes to customizing a work-flow in many of today’s CRM’s. Where in many cases the standard work…

The Follow Up Email

The Follow Up Email

In a perfect world, the customer would answer their phone on the first call. But that’s not always the case. If the customer doesn’t answer the…

Strobe Light Marketing

This could—more or less so – be the right time. Or now. Or turn it on now. Or off now. 

Except it doesn’t work because you’re on again and off again.

Strobe light marketing mistakes activity for achievement and asks the questions of whether or not we can save advertising monies by turning things off? 

Strobe light marketing misses the mark of metric-minded advertising that keeps your ratios intact so as to deliver a healthy return on your investment. In fact, the tactic, like a night at the club with all the fancy strobe lights, ultimately costs you more.

As we move into 2020, it’s worth noting that timing the stock market, finding the full slot machines, or even working the Google machine all come back with the same poor possibility of delivering better outcomes. Consistency and discipline win in today's current economy. Meanwhile, strobe light marketing hedges on market timing.

If you’re bored with the same song or same dance and are looking for a different verse, consider new ad copy or an entirely new ad campaign. With most great campaigns and companies, the consistency adds relevance to your ads and reminds your customers who you are, where you are, what you stand for, and what you sell.

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