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Jared Hamilton
From: Jared Hamilton
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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

VOI vs ROI

VOI vs ROI

We all seek growth, personally and professionally. What I’ve come to understand is that growth in a business isn’t measured by ROI alone. …

Develop Your Next-Gen Leadership from Service Employees

Develop Your Next-Gen Leadership from Service Employees

Service employees work hard, really hard. The service department is a baptism-by-fire style of teaching, especially in busy domestic dealers where there is…

4 Benefits of Omnichannel Marketing

4 Benefits of Omnichannel Marketing

Marketing is becoming increasingly complex, with the proliferation of ‘Big Data,” predictive analytics and new mobile and digital channels. To …

Digital Finance SOS – Is Digital Retailing the Answer? (Part 4)

Digital Finance SOS – Is Digital Retailing the Answer? (Part 4)

Part Four: Summary - Digital Retailing, Done Right, is the Answer! The automotive reality in today’s era of ecommerce is that Digital Retailing ha…

Why New Doesn't Always Mean Better for Auto Industry Marketers

Why New Doesn't Always Mean Better for Auto Industry Marketers

Global advertising spend is expected to exceed half a trillion dollars for the fourth year in a row, and American brands are once again fueling t…

Strobe Light Marketing

This could—more or less so – be the right time. Or now. Or turn it on now. Or off now. 

Except it doesn’t work because you’re on again and off again.

Strobe light marketing mistakes activity for achievement and asks the questions of whether or not we can save advertising monies by turning things off? 

Strobe light marketing misses the mark of metric-minded advertising that keeps your ratios intact so as to deliver a healthy return on your investment. In fact, the tactic, like a night at the club with all the fancy strobe lights, ultimately costs you more.

As we move into 2020, it’s worth noting that timing the stock market, finding the full slot machines, or even working the Google machine all come back with the same poor possibility of delivering better outcomes. Consistency and discipline win in today's current economy. Meanwhile, strobe light marketing hedges on market timing.

If you’re bored with the same song or same dance and are looking for a different verse, consider new ad copy or an entirely new ad campaign. With most great campaigns and companies, the consistency adds relevance to your ads and reminds your customers who you are, where you are, what you stand for, and what you sell.

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