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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

The Easiest Thing to Do to Speed Up Your Site

The Easiest Thing to Do to Speed Up Your Site

    We sat down with Britney Muller, Senior SEO Scientist at Moz, during DSES to discuss all things marketing and SEO. The speed of…

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Part Three: What is Digital Retailing's Impact on Dealers and Consumers? Digital Retailing is all about giving the customer what they want – a…

WEBINAR RECORDING - 5 Pro Tips to Beat the Competition Online and On the Lot

WEBINAR RECORDING - 5 Pro Tips to Beat the Competition Online and On the Lot

Is your business growth stuck on hold? Are you missing out on critical data that can help you make better business decisions for your dealership? Join …

Why AI is Good for the Auto Industry

Why AI is Good for the Auto Industry

  We sat down with Len Short, CEO/Founder of LotLinx, to see what his thoughts were on AI in the auto industry. He believes that deale…

6 Simple Steps to Write a Convincing Job Post

6 Simple Steps to Write a Convincing Job Post

Recruiting new talent will always be a challenge. Especially in today’s job market where unemployment has been steadily declining for the last decade…

The Fastest Ways to Burn Money with Your SEM Campaigns and the Local Search Group Way to Fix It

In the Game of Thrones world that’s arguably as intense as the competitive retail space, it’s a scenario where “Kill or be Killed” is replaced by “Sell or Be Sold”.  As we closed out Season 8 of GOT, we saw first hand what happened when a dragon flew through the city and redefined “hot seat”.

Avoid the hot seat at your dealership by eliminating your advertising waste.

So how do you make your Google Ads more valuable?

I’ve seen the SEO’s who increase the overall activity to a dealer’s website with blog articles that yield searches out of state and out of the country. Feels good. Looks good, but we’d be mistaking activity for achievement.

And then your agency partner mesmerizes you into multi-channel funnel tracking? Last click. First click. Time decay. Those only predict online conversions. Sure text, form fills and phone calls—matter at some level. They are symptoms, not solutions though.

This is the uncertainty of the current dimension of Google Ads that so many Car Gurus miss. All the artists, rock stars, kings and queens can offer up the different thoughts, but their best bet is to understand the shopper journey and the ultimate trackable source of ROI. Sales.

As we dive deep into all the possibilities consider the following. Learn something. Build something. Unlearn it. Rebuild it.

We are in the process of rebuilding where shoppers are in the car buying journey. How many cars are going to locations via digital retailing? How many sales without leads are being submitted?

Start embracing zip codes as the ultimate conversion. It’s no more absurd than the new king of the seven--or did it become six--kingdoms. This is the primary, if not only, conversion metric to drive toward. Is my bidding by zip code resulting in a ratio for profitability? As sales tighten it’s a KEY consideration, if not THE consideration.

Where did you sell the car answers all the questions in one fell swoop--without getting burned.

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