Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

WEBINAR RECORDING - COVID Trends to Grow Your Fixed Ops Business

WEBINAR RECORDING - COVID Trends to Grow Your Fixed Ops Business

The COVID-19 pandemic has caused a major shift in the automotive industry. Vehicle sales and service requests took a drop in the last three months, w…

Reunion Marketing Ranks #1481 on 2020 Inc. 5000 List

Reunion Marketing Ranks #1481 on 2020 Inc. 5000 List

FOR IMMEDIATE RELEASE Contact: Dane Saville Reunion Marketing dane@reunionmarketing.com 919-413-1975   Reunion Marketing Ranks #1481 o…

What if Vendors Paid their Employees on the Campaigns Success?

What if Vendors Paid their Employees on the Campaigns Success?

You can easily run through your PPC budget before lunch if it is not optimized. There are also several critical facets of what makes a PPC campaign success…

Texting Is Now the Top Preference for Service Customers

Texting Is Now the Top Preference for Service Customers

Texting has come a long way since the days of flip phones and message limits. What was once a communication channel reserved only for our closest friends a…

Simple Elegance of the Twitter Hack

Simple Elegance of the Twitter Hack

The next time a salesperson says cold calls don't work, ask them if they understand how Twitter was hacked. It didn't start with some complex …

Throwback Thursday -- The 4 P's of Marketing

The world of marketing can get pretty complicated. Managing your Search Engine Optimization strategy, optimizing your Conversion Rates for first click or last click, and then following through to tracking the metrics on your marketing dashboard can get overwhelming. Outcomes matter, and even interim outcomes matter.

However, there are times when it's helpful to get back to the basics. For marketing, it doesn't get much more fundamental than the "Four P's." These basic concepts are at the core of all marketing that we do. If you find that you're spending too much time sifting through the mountains of big data and trying to remember what's the purpose of all the marketing and advertising that you're doing.

Then remember that it all – more or less—comes down to the Four P's! If your messaging is missing the mark, it may not be the analytics that set you free; it may just be the marketing.

The Four P's of marketing evolved in the late 1950s. Digital or otherwise, these four keys remain relevant:

1. Product - Product is the good or service you offer to customers. Your product should fulfill existing consumer demand or create a new market. 

2. Price - Price is the amount consumers pay for a product. Both a product's real and perceived value influence pricing, but companies must also consider the costs of production, distribution, and competing products' prices.

3. Place - Products must be available to consumers. Place is concerned with where products sell or where they are delivered. Executives hope to place products in front of the consumers most likely to buy them—and that now may be at a retail location or to the home of the consumer.

4. Promotion - Promotion involves the event. Promotion lets customers know what products are available, and why the present period delivers a promotional opportunity to purchase.

No matter the complexities of your marketing management, the Four P's will continue to deliver as the foundation of your efforts.

 Unlock all of the community & features  Join Now