Let’s cut to the chase. Digital Retailing is the next wave in the evolution of automotive marketing. If you want to get up to speed faster than your competition take to the fast track below for my Top Ten list of Digital Retailing articles.
10. Dale Pollak’s NADA Day Two View
9. Gregory Arroyo’s Take on Digital Retail
8. DDC’s Digital Retailing pitch
It’s a form fill for DDC’s Digital Retailing presentation—nicely done. Read More
7. Bill Wittenmeyer on the Impact of Digital Retailing
A video where Bill, VP of ELEADs CRM, discusses shortening the buying process. Tune to 6:52 to catch his smart view to Digital Retailing. Read More
6. Joe Webb’s Lyrical Poem on Digital Retailing
Can you see the “Night Before Christmas” in your mind’s eye as you read this? President of Dealer Knows, Joe, showcases his creative contributions and they are well worth seeing for those in the auto industry. Check out some of his videos here. Moreover, his operational expertise is appreciated by all that know him.
5. How to Outperform Your Digital Retailing Competition
Tim Cox, Co-Founder at Car Now, and Jim Fitzpatrick, Co-Founder of CBT Automotive News speak to the differences between Digital Retailing “buzzwords” and the actuality of what consumers want. Carvana may hold a few keys. Read More
4. A Pasch-ian Panel
Brian, a huge content contributor in the space, takes to the floor of NADA and leads a thought-provoking panel about Digital Retailing.
He’s joined by Michael Eggerling, Product Marketer for CDK Global, Amit Chandarana the Senior Vice President of Sales and Business Development at Roadster, and the aforementioned Tim Cox, Co-founder of CarNow. Read More
Check out some of Brian’s additional Digital Retailing insight on his Digital Retailing podcast as well.
3. MIT’s Take on Five Keys to Digital Retailing
An hour-long webinar with a classic academic approach. You wouldn’t expect any less from MIT! Two straightforward takeaways – Use data to measure the processes. Get ready for disruptive technologies. Read More
2. Digital Retailing Grabs Automakers Attention
Automotive News gets in the game via OEM and vendor views. We’re not buying a pair of shoes . . . or so we’re told. Details are delivered as automakers discuss the challenges of ramping into the space with retail partners. Read More
1. Consumer Reactions to Digital Retailing
Denise Chudy, GM for ContactAtOnce, drives the concept of conversational commerce for cars. She may already be at the next level of digital retailing.
Therese Aleman, Sr. Director Marketing, clarifies consumer pain points and paints the picture of the proper path to transaction.
After listening to the dynamic duo, you start (1) thinking like a consumer and (2) wanting to buy your car via a mobile phone.
Hey, there’s a reason it’s number one! Skip at your own risk. Read More
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