Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jim Leman

Jim Leman Writing about dealer operations

Exclusive Blog Posts

How Local Influencers Can Boost Your Business

How Local Influencers Can Boost Your Business

‘Live On Location’ radio shows are still a staple in Saturday morning car sales. It’s been an effective way of capturing an audience&…

Fast vs First to Market

Fast vs First to Market

In a business where speed wins, first steps can lose.   Reasoning being—the distinct possibility—like is the case in any race&mdas…

Powerful Sales Questions to Ask and Sell More Cars

Powerful Sales Questions to Ask and Sell More Cars

  Using powerful questions in sales is one of the best ways to build rapport while gathering important information about your customer. …

Ways in Which Automotive Dealer Management System Helps Boost Profits and Minimize Expenses

Ways in Which Automotive Dealer Management System Helps Boost Profits and Minimize Expenses

Although most of the industries of today are transforming digitally, some skeptics do exist when it comes to investing in an automotive dealership manageme…

The secret of effective Japanese human resource management

The secret of effective Japanese human resource management

Human resource management is critical to the success of your business. And it seems that Japanese businesses understand the importance of this most. Be…

CBGC Protection Selects MaximTrak Digital F&I Solutions for its U.S. Dealers

WAYNE, Pa., Aug. 9, 2017 /PRNewswire/ -- MaximTrak Technologies, the international finance and insurance (F&I) platform provider, announced today that Chevrolet-Buick-GMC and Cadillac (CBGC) Protection, General Motors' Protection coverage group, has selected the MaximTrak Digital F&I Retailing Suite of solutions for its North American Dealers.

MaximTrak's interactive F&I platform, known as FLITE™, helps dealers deliver seamless, efficient, and consistent aftermarket product presentations that save time, promote trust, and engage customers. The system can improve product transparency to help consumers understand how vehicle service contracts and similar investment protection products are a benefit to them.

CBGC Protection chose the MaximTrak platform earlier in the year for its ability to deliver a comprehensive and customizable F&I application that streamlines menu selling, electronic contracting, reporting, and compliance management. Onboarding and training on the application are now being rolled out to GM dealerships throughout the United States.

"Exceptional customer service at the dealership depends on two things: a smooth sales experience and a simplified transactional process. This includes ease of selecting and purchasing a protection plan," said Kenneth Mac, director, CBGC Protection. "Working with MaximTrak's digital F&I e-menu tool is a step in that direction. The technology will streamline the CBGC Protection products purchase with customers and provide dealerships with sales reports on the back end."

The MaximTrak digital suite of solutions consists of four primary product lines:

  • MenuTrak™ – interactive digital menus, sales aids, videos, and compliance management
  • ETrak™ – e-rating, electronic contracting tools for finance and service lane
  • Dashboards™ – customizable reporting tool
  • FLITE™ – interactive touch technology, smart survey, decisioning engine, risk profile, and intelligent product recommendations solution
  • ServiceTrak™ – service drive menu selling tool for service writers, repair order upsales and vehicle protection options for the customers in the service lane.

As reported in MaximTrak's white paperThe Digital Difference, an investigation of nearly two million F&I dealer transactions using MaximTrak e-menu technology revealed the digital platform was responsible for per-vehicle retail lifts of $538 and 52 percent product penetration lifts.

"MaximTrak is in business to bring to auto retailers innovative F&I technology that increases aftermarket product penetration and reduces the customer's time in the dealership. We are excited to be working with CBGC Protection to deliver these advantages to its dealers," said Jim Maxim, Jr., President, MaximTrak Technologies and Chief Digital Officer, RouteOne.

ABOUT MAXIMTRAK

MaximTrak, a RouteOne Company, offers an all-in-one, digitized platform for flexible F&I and is preferred by leaders in the industry concerned with efficiency, profitability, compliance, and the modern customer experience.  The MaximTrak platform transforms the vehicle delivery process into a flexible, customer-friendly program that converts traditional F&I wisdom into consistent, repeatable, and sustainable results. For more information, call 1.800.282.6308 or visit www.maximtrak.com

 Unlock all of the community & features  Join Now