Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jim Leman

Jim Leman Writing about dealer operations

Exclusive Blog Posts

Managing Facebook Leads with 1 easy step

Managing Facebook Leads with 1 easy step

Luckily for us we have this Facebook Market Place Listing partner Hammer cultivating FBMP leads during/after hours into appointments for us. They have real…

How Local Influencers Can Boost Your Business

How Local Influencers Can Boost Your Business

‘Live On Location’ radio shows are still a staple in Saturday morning car sales. It’s been an effective way of capturing an audience&…

Fast vs First to Market

Fast vs First to Market

In a business where speed wins, first steps can lose.   Reasoning being—the distinct possibility—like is the case in any race&mdas…

Powerful Sales Questions to Ask and Sell More Cars

Powerful Sales Questions to Ask and Sell More Cars

  Using powerful questions in sales is one of the best ways to build rapport while gathering important information about your customer. …

Ways in Which Automotive Dealer Management System Helps Boost Profits and Minimize Expenses

Ways in Which Automotive Dealer Management System Helps Boost Profits and Minimize Expenses

Although most of the industries of today are transforming digitally, some skeptics do exist when it comes to investing in an automotive dealership manageme…

TagRail™ Launches Digital Retail Platform that Pulls Shoppers from Livingroom to Dealer Showrooms

DUBLIN, CA – January 18, 2018 – TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the general availability of its Digital Retail Platform. It is a dealer-customizable and brandable online car-buying tool to help dealerships attract, engage, and close more online shoppers through a frictionless online transition from their “Livingroom to the Showroom.”

“Our goal is to have the consumer complete about 90-95% of the transaction at home online and to have a frictionless delivery experience when he or she arrives at the dealership,” says David Luce, TagRail V.P. of Sales.

“This platform pulls shoppers forward through the sales funnel, so 70%  will complete their transaction compared to 30% on other types of online digital platforms,” said TagRail CEO Kiran Karunakaran.

“And we know that online purchases average $500 to $700 higher in gross than do walk-in transactions,” Karunakaran added.

Dealership CSI increases where consumers enjoy this type of near-total livingroom shopping and buying experience. Likewise, when customers are offered online, self-selected product options they upsell themselves, resulting in higher per-vehicle retail dollars.

Dealers easily customize the tool’s sequence of activities by which customers will engage its dynamic interface, based on user behavior analysis or dealer preference:

  • Trade-in appraisal, using guides from Black Book, Kelley Blue Book, and NADA, depending on dealer preference 
  • Accessories, offers dynamic and colorful product options and descriptions for the dealer’s choice of providers to help shoppers view and choose customization products
  • Rebates, to help shoppers apply incentives to their vehicle choice
  • Protection, a menu of dealer-selected, VIN-specific vehicle protection products, including service contracts, GAP, and other investment-protection products
  • Payment, enables users to leverage a soft credit pull to calculate a penny-perfect payment for finance or lease options.
  • Delivery Option, vehicle delivery or pick up at dealership
  • Credit Application, pushed into RouteOne or Dealertrack platforms to save the dealer time and streamline the delivery process 

A showroom visit is necessary to finalize the trade appraisal and complete documents required for vehicle delivery.

This digital shopping solution captures user activity to point the dealership to opportunities for continuous improvement and analysis while it pushes hot leads and order-pending opportunities to the dealership’s CRM and finance platforms.

“TagRail’s new Digital Retail Platform provides users penny-perfect payments by running a soft pull and providing users accurate VIN-specific warranty and aftermarket pricing, and accurate and current rebate information in an online platform providing great communications with the consumer and full disclosure. With the online in-store need the final trade appraisal, the goal is to deliver the vehicle in less than one hour,” Luce noted.

For information and a demo, contact David Luce at dluce@tagrail.com or cell at 702-493-3300.

About TagRail

TagRail CEM brings back joy to visiting an auto dealership. Delivering a great experience is hard work. DealerTag makes it more manageable by helping dealerships systematically engage everyone: your customers, your front line, and your leadership. Offering mobile and online tools for engaging, tracking, and monitoring workflows throughout the dealership, TagRail brings modern business process management and oversight to automotive retail. www.tagrail.com

 

 

 

 Unlock all of the community & features  Join Now