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Jim Leman

Jim Leman Writing about dealer operations

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TagRail™ Launches Digital Retail Platform that Pulls Shoppers from Livingroom to Dealer Showrooms

DUBLIN, CA – January 18, 2018 – TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the general availability of its Digital Retail Platform. It is a dealer-customizable and brandable online car-buying tool to help dealerships attract, engage, and close more online shoppers through a frictionless online transition from their “Livingroom to the Showroom.”

“Our goal is to have the consumer complete about 90-95% of the transaction at home online and to have a frictionless delivery experience when he or she arrives at the dealership,” says David Luce, TagRail V.P. of Sales.

“This platform pulls shoppers forward through the sales funnel, so 70%  will complete their transaction compared to 30% on other types of online digital platforms,” said TagRail CEO Kiran Karunakaran.

“And we know that online purchases average $500 to $700 higher in gross than do walk-in transactions,” Karunakaran added.

Dealership CSI increases where consumers enjoy this type of near-total livingroom shopping and buying experience. Likewise, when customers are offered online, self-selected product options they upsell themselves, resulting in higher per-vehicle retail dollars.

Dealers easily customize the tool’s sequence of activities by which customers will engage its dynamic interface, based on user behavior analysis or dealer preference:

  • Trade-in appraisal, using guides from Black Book, Kelley Blue Book, and NADA, depending on dealer preference 
  • Accessories, offers dynamic and colorful product options and descriptions for the dealer’s choice of providers to help shoppers view and choose customization products
  • Rebates, to help shoppers apply incentives to their vehicle choice
  • Protection, a menu of dealer-selected, VIN-specific vehicle protection products, including service contracts, GAP, and other investment-protection products
  • Payment, enables users to leverage a soft credit pull to calculate a penny-perfect payment for finance or lease options.
  • Delivery Option, vehicle delivery or pick up at dealership
  • Credit Application, pushed into RouteOne or Dealertrack platforms to save the dealer time and streamline the delivery process 

A showroom visit is necessary to finalize the trade appraisal and complete documents required for vehicle delivery.

This digital shopping solution captures user activity to point the dealership to opportunities for continuous improvement and analysis while it pushes hot leads and order-pending opportunities to the dealership’s CRM and finance platforms.

“TagRail’s new Digital Retail Platform provides users penny-perfect payments by running a soft pull and providing users accurate VIN-specific warranty and aftermarket pricing, and accurate and current rebate information in an online platform providing great communications with the consumer and full disclosure. With the online in-store need the final trade appraisal, the goal is to deliver the vehicle in less than one hour,” Luce noted.

For information and a demo, contact David Luce at or cell at 702-493-3300.

About TagRail

TagRail CEM brings back joy to visiting an auto dealership. Delivering a great experience is hard work. DealerTag makes it more manageable by helping dealerships systematically engage everyone: your customers, your front line, and your leadership. Offering mobile and online tools for engaging, tracking, and monitoring workflows throughout the dealership, TagRail brings modern business process management and oversight to automotive retail.




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