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J&L Marketing’s Sales Events are turn-key direct marketing solutions that focus on three goals: increasing your active customer base, increasing your profit per transaction and increasing the frequency with which your customers buy. The events are driven by multi-channel campaigns that include: promotion and program management, bPrecise data analytics, email and direct mail, digital direct targeting and retargeting, personalized microsites, social media, video, promotion coordinators, response analysis report, bPrepared profit atlas and 30-day sales tracker. J&L Customer Pay Service Clinics are the highest rated by dealers three years running. They’re proven to effectively generate new revenue opportunities, save at-risk customers, reactive lost customers and strategically target conquest customers. The turn-key multi-channel program includes data analysis, personalized microsites, email, direct mail, digital direct targeting, virtual BDC and reporting.
bLinked is the highest rated automotive equity data mining and lead generation product by dealers. This revolutionary program identifies customers who are in the best position to buy right now by merging customer data, current inventory, desired profit levels, Black Book trade-in values and monthly manufacturer incentives. bLinked then launches a multi-channel marketing campaign featuring extremely appealing offers unique to each individual and their current situation. These are customers who can upgrade their vehicles with zero down and often for lower monthly payments. Most importantly, it targets them before they shop the Internet, when dealers stand the greatest chance of losing their hard-won customers. Customers receive a personalized email, letter and link to a personalized microsite that displays their new monthly payment, term and APR for each qualifying vehicle.