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From: Jared Hamilton
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Jody DeVere

Jody DeVere CEO

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

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Social media is growing into a significant part of the marketing, branding and loyalty building strategies for many businesses. Email marketing and web sites are still important - but blogs and other social media tools are becoming critical, especially for car dealers when trying to reach in market women car buyers. Thumbnail image for Thumbnail image for Metallic Black Logo.jpg

According to a recent study by BlogHer and Compass Partners, more than one-third (35%) of all women in the U.S. aged 18 to 75 participate in the blogosphere at least once a week. And that number increases if less-frequent visits are factored in. Of those women who are online any amount of time, 53% read blogs, 37% post comments to blogs and 28% write or update blogs, according to the study."

Dell has joined with Facebook to launch a community and guide series called 'Social Media for Small Business' intended to provide SMB customers with insight on how they can leverage social media to expand their business. The community has been created as a Facebook Page and includes:

  • Guides on how to use blogs, Facebook, Twitter, YouTube, “crowdsourcing” and other social media channels to cost-effectively reach and serve the “Connected Era;”
  • "Screencast” introductions to social-media tools like Technorati, Netvibes and WordPress;
  • A discussion board to spark conversation and idea sharing;
  • A best-practice forum that features a different SMB weekly;
  • SMB deals and news from Dell Small and Medium Business.

A great resource here for beginners to learn how to leverage social media as a low cost organic way to reach women in market car buyers.

Jody DeVere
CEO/President
AskPatty.com, Inc.
www.askpatty.com

Jody DeVere AskPatty.com

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