Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jody DeVere

Jody DeVere CEO

Exclusive Blog Posts

Are Your Techs Ready for Electric?

Are Your Techs Ready for Electric?

Flick on the television today and you get cars coming up in two different scenarios. The first is with commercials, telling you all about the new featu…

iscover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5

iscover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5

Ed Roberts, who leads the fixed operations for Bozard Ford Lincoln, joins the KPI Cafe to cover a host of topics that can help any dealership increase the …

Is Your CRM Work-Flow Holding You Back?

Is Your CRM Work-Flow Holding You Back?

There is not a lot of flexibility when it comes to customizing a work-flow in many of today’s CRM’s. Where in many cases the standard work…

The Follow Up Email

The Follow Up Email

In a perfect world, the customer would answer their phone on the first call. But that’s not always the case. If the customer doesn’t answer the…

The Case for a Simplified Service Invoice

The Case for a Simplified Service Invoice

As a service advisor, one of the most consistent complaints I ever received was not about fixed first visit issues, nor was it about being overpriced. …

In fact, if you are proactive, you can thrive, while your competition falls to the wayside.

According to a McGraw-Hill study of 600 firms’ expenditures during the 1981-1982 recession revealed that companies that did not cut their budgets or chose to increase spending experienced significantly higher sales during and after the recession.

In fact, those companies that had maintained or increased their expenditures during the recession enjoyed an average sales growth of 275 percent over the following five years, while those that had decreased their spending had to settle for an average sales increase of only 19 percent.

Clearly, cutting spending on marketing and advertising during an economic downturn can mean both short- and long-term negative effects on sales and profits.

The question is who, how and what to spend those precious marketing and advertising dollars on to attract more buyers?

My suggestion:

Focus at least 50% of your advertising and marketing resources on women car buyers who are the majority car buyer, influence 85% of all car buying and 73% of all maintenance decisions.

Develop as meaningful green initiative. Women are choosing more and more to shop at businesses that have adopted green initiatives. Women comprise 51.4% of the U.S. populations, and buy or influence the purchase of 85% of ALL products and services. That's a lot of power packed in a purse to get the cleaner, safer world they want.

Develop an online social networking strategy by participating in the blogosphere, social networks and online communities like Facebook, LinkedIn, MySpace and Twitter. According to eMarketer, female usage of the internet in the U.S. has risen 12.4 per cent since 2000, compared with 3.2 per cent for males. In 2011,109.7 million U.S. females are projected to be online, amounting to 51.9 per cent of the online population.

Gaining market share now by launching effective, smart advertising and marketing programs aimed at women during a recession will significantly increase sales now and put you in the leadership position after the recession.

 

Jody_DeVere_AskPatty

 

Jody DeVere - President & CEO

Ask Patty, Inc.
www.askpatty.com
www.certifiedfemalefriendly.com

 

 

 Unlock all of the community & features  Join Now