Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jody DeVere

Jody DeVere CEO

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

AskPatty.comWomen are responsible for 85 percent of all brand purchases. A new study reveals that Internet use far surpasses TV and print. And women outnumber men in social networking. Your market is women and they are on the Internet.


An IDC study released today, shows that people who have an Internet connection spend almost twice as much time surfing the Web than watching TV, and more than eight times as much reading newspapers or magazines.

In a week people spend:
32.7 hours surfing the Web
16.4 hours watching TV
3.9 hours reading newspapers and magazines

Further, a Rapleaf study of 13.2 million people and how they are using social media revealed that while the trends indicate both sexes are using social media in huge numbers, women far outpace the men.

The number of US women over age 55 using Facebook grew by 175.3% since September 2008, making mature females one of the fastest growing demographic groups on the social network, according to usage statistics released by independent blog Inside Facebook.

    Below are just a few more facts about our highly sought after Digital Divas:

    • 22% shop online at least once a day
    • 92% pass along information about deals or finds to others
    • 171: average number of contacts in their e-mail or mobile lists
    • 76% want to be part of a special or select panel
    • 58% would toss a TV if they had to get rid of one digital device (only 11% would ditch their laptops)
    • 51% are moms

Source: Mindshare/Ogilvy & Mather IDC a subsidiary of IDG, the world's leading technology media, research, and events company.

Best Regards,

Jody DeVere
President & CEO
AskPatty.com, Inc.
www.askpatty.com
www.certifiedfemalefriendly.com
www.jodydevere.com

Ph: 888-745-1928
eMail: jdevere@askpatty.com

Add me to your Facebook, LinkedIn and Twitter:
http://www.facebook.com/wall.php?id=828202485&banter_id=526180649&show_all#/profile.php?id=526180649&ref=profile
http://www.facebook.com/pages/AskPatty-Automotive-Advice-for-Women/15290925093
http://www.linkedin.com/in/askpatty2007
http://m.twitter.com/askpatty

 

 Unlock all of the community & features  Join Now