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Joe Orr

Joe Orr President / CEO

Joe Orr Blog Posts

Dealers Are Asking “What Is Online Retailing, Really?”

Dealers Are Asking “What Is Online Retailing, Really?”

In my many discussions with dealers, the one question that invariably comes up is “What is online retailing, really?” They’ll then be…

Low Hanging Fruit Is Now Available for Plucking

Low Hanging Fruit Is Now Available for Plucking

The automotive industry pretty much resets at the beginning for each month. I’m sure you’ve all heard the term, “hero to zero.”…

You Might Consider Becoming the Amazon in Your Area… And Fast!

You Might Consider Becoming the Amazon in Your Area… And Fast!

By now, I’m sure you’ve heard about Amazon’s entry into the automotive world… something I predicted quite a while ago and cove…

The Red or Blue Pill Is No Longer a Choice

The Red or Blue Pill Is No Longer a Choice

In the popular science fiction movie, The Matrix, the hero Neo is presented with two options by the mysterious Morpheus – the red pill or the blu…

Want to Get a Competitive Advantage? Learn How to Fence!

Want to Get a Competitive Advantage? Learn How to Fence!

Consumers are constantly flooded with messages everywhere they go, from billboards to direct mail, to websites, banner ads and email. Most of these mes…

Google. Apple. Microsoft: Tech Companies Building Cars

Google. Apple. Microsoft: Tech Companies Building Cars

I frequently talk about the current industry disrupters taking sales from dealers – the Beepis, Vrooms and Carvanas, amongst others. These companies …

AmazonAuto – Really?

AmazonAuto – Really?

Today I want to talk to you about a potential future I believe is rolling towards our industry at an alarming speed. You see, what I do, is I peek arou…

Pondering Home Deliveries and Test Drives?

Pondering Home Deliveries and Test Drives?

The market is calling Beepi, Vroom and the Carvanna’s of the world ‘Disruptors.’ I simply call them evolutionary companies that will …

Instant ‘Local Business’ Employee Car Purchasing Benefits Program?

Instant ‘Local Business’ Employee Car Purchasing Benefits Program?

Implementing Corporate Benefits Programs (CBP) to employees of small/large corporations is nothing new. Manufacturers have been doing it for some time …

GMs/Owners: To Thrive Look in the Mirror & Be Painfully Honest

GMs/Owners: To Thrive Look in the Mirror & Be Painfully Honest

I left a 35 year career in automobile retail management eight months ago. I worked as a GM at Dick Hannah, one of the greatest dealer groups in the cou…

If I Surround Myself with Champions, I Can't Help but Win

If I Surround Myself with Champions, I Can't Help but Win

I’m sure that every management team sits down on occasion to discuss ways to improve dealership operations. Whether that improvement has to do with sal…

GM Launches Online Used Car Sales – What’s This REALLY Mean?

GM Launches Online Used Car Sales – What’s This REALLY Mean?

I’ve talked plenty of times about disrupters entering our industry in an attempt to take sales and market share away from dealers. The Carvanas, Beepis…

Modern Culture and the Dealership

Modern Culture and the Dealership

We all love this industry and what it can, and has done, for our families, friends, country and our local communities. But, I fear that if we do not stop…

This is Our Industry: Let’s Take It Back!

This is Our Industry: Let’s Take It Back!

I believe that, as an automotive community, we intuitively know that we need to change. The sales to consumer model is outdated – our fault for not dem…

Online Deal Creation – Consumers Have Wanted an ‘Easy Button’ for Years

Online Deal Creation – Consumers Have Wanted an ‘Easy Button’ for Years

There’s little doubt that the experience provided by auto dealerships in the past has jaded consumers into a stereotype and perception that isn’t nec…

My Accountability Secrets Along with a Results-Driven Report for Your Use

My Accountability Secrets Along with a Results-Driven Report for Your Use

As a dealership manager it can be difficult to get participation and buy-in from your team. During my many years as a general manager, I found that one o…

Wall Street Versus Your Dealership - Are We At War and Don't Even Know It?

Wall Street Versus Your Dealership - Are We At War and Don't Even Know It?

An aspiring actress was planning a cross country move from New York to California to pursue her acting career and wanted to work as an Uber driver betwee…

Why Can’t A Customer Have 1-Hour Car Deal?

Why Can’t A Customer Have 1-Hour Car Deal?

An article published on Wards Auto shared some interesting views from a recent session at the Automotive Customer Centricity Summit. The article stated tha…

Why I Quit my 25 Year GM Job: My Exciting New Adventure into Online Deal Creation

Why I Quit my 25 Year GM Job: My Exciting New Adventure into Online Deal Creation

How can it be possible that I would leave a job I LOVE after 25 years? The fact is that I have always liked to be ahead of the curve and today’s custo…

How Advanced SEO, Online Reputation Management - and a New Social Media Strategy - Are Transforming Dick Hannah Honda 2009 Snapshot: * 40% of Total Sal…

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