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Joe Schwartz

Joe Schwartz CMO

Joe Schwartz Blog Posts

The Ninth Commandment of Automotive Video Marketing: Make More Than One Video [How to Plan a Campaign]

The Ninth Commandment of Automotive Video Marketing: Make More Than One Video [How to Plan a Campaign]

So you drank the Kool-Aid, you are committed to producing a video to highlight the differentiators of your dealership.  What is more, you’ve d…

Warning: Robotic Inventory Videos Devalue Your YouTube Channel's SEO [Part 2]

Warning: Robotic Inventory Videos Devalue Your YouTube Channel's SEO [Part 2]

My first post on this topic proved to be unexpectedly popular.  So I have decided to build on it with the addition of some empirical data to help demo…

The Eighth Commandment of Automotive Video Marketing: Use RSS [Tutorial]

The Eighth Commandment of Automotive Video Marketing: Use RSS [Tutorial]

[GEARHEAD ALERT] In this post I will show you what you need to know to exploit RSS (Really Simple Syndication) for syndicating your online video content, …

The Seventh Commandment of Automotive Video Marketing: Use the Right Thumbnail [How-to]

The Seventh Commandment of Automotive Video Marketing: Use the Right Thumbnail [How-to]

Since December 2011, YouTube has been making some radical changes to their site. One of these changes is a game-changer that savvy automotive vid…

Twitter Makes Automotive Video Marketing More Accessible With New Mobile App

Twitter Makes Automotive Video Marketing More Accessible With New Mobile App

On Jan 24, Twitter announced the launch of its new, integrated mobile video app called Vine. Twitter describes the app as “a mobile service…

The Sixth Commandment of Automotive Video Marketing: Implement Linking [Expert-Level Tips]

The Sixth Commandment of Automotive Video Marketing: Implement Linking [Expert-Level Tips]

The SEO Benefits of Video Content When Google crawls your site they are looking for several indicators including page quality, relevance and keyword insta…

The Fifth Commandment of Automotive Video Marketing: Distribute Your Video [7 Great Tips from the Pros]

The Fifth Commandment of Automotive Video Marketing: Distribute Your Video [7 Great Tips from the Pros]

Whenever we initiate any type of video marketing campaign for a client, one of the core planning items is the client’s online video distribution stra…

Warning: Robotic Inventory Videos Devalue Your YouTube Channel's SEO

Warning: Robotic Inventory Videos Devalue Your YouTube Channel's SEO

Dealers frequently query me about the value of producing premium (e.g., custom) video content for their inventory videos on YouTube.  The common refra…

The Fourth Commandment of Automotive Video Marketing: Be Social

The Fourth Commandment of Automotive Video Marketing: Be Social

When a viewer chooses to watch a video--amateur or branded--they're not surprised to then see that video play on their screen. After all... they chose …

The Third Commandment of Automotive Video Marketing: Use The Word Video

The Third Commandment of Automotive Video Marketing: Use The Word Video

DON’T FORGET to use the word “Video” as the word right next to your most important keyword. People search for things such as “use…

The Second Commandment of Automotive Video Marketing: Use Transcriptions

The Second Commandment of Automotive Video Marketing: Use Transcriptions

Want to increase user engagement and search engine optimization in YouTube? Then you should consider adding closed captions for YouTube videos, and the eas…

The First Commandment of Automotive Video Marketing: Use Keywords [3 Great Tips]

The First Commandment of Automotive Video Marketing: Use Keywords [3 Great Tips]

Like on-page text content, video SEO for automotive video marketing requires the same kind of in-depth keyword research for video to ensure that the right …

10 Commandments of Automotive Video Marketing [Infographic]

10 Commandments of Automotive Video Marketing [Infographic]

https://plus.google.com/u/0/b/111709560873305412887/111709560873305412887?rel=author   …

4 Mistakes Dealers Make with Automotive Video Marketing

4 Mistakes Dealers Make with Automotive Video Marketing

When starting any new venture, it’s a good idea to learn from the mistakes of others. In the world of automotive video marketing, there are plenty of…

Facebook Graph Search [VIDEO]

Facebook Graph Search [VIDEO]

Steve Levy, author of “In The Plex” dissects Facebook’s new Graph Search and the impact it can have on the Internet search market. Found&…

Video Marketing: What You Need To Know To Get it Right

Video Marketing: What You Need To Know To Get it Right

As with all things in life, there are better ways and worse ways to engage in video marketing. It's an extremely powerful all-around tool: he equipment…

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