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From: Jared Hamilton
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Joe Schwartz

Joe Schwartz CMO

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Warning: Robotic Inventory Videos Devalue Your YouTube Channel's SEO

automotive video marketingDealers frequently query me about the value of producing premium (e.g., custom) video content for their inventory videos on YouTube.  The common refrain goes something like this:  'Why should I invest in high-quality inventory videos for SEO?  My inexpensive (robotic / stitched) videos get the job done, don't they?"

Well here is the bad news: From some tests I and others have run, it is relatively certain that YouTube algorithmically rates channels based on the cumulative and average “quality” of the content uploaded. Practically speaking, if your videos have all been very popular, your channel and new uploads will tend to rank very well. Conversely, if your channel has lots and lots of videos on it, few of which get much traction (I call this "spray and pray" video marketing), then the SEO consequence is negative.

Therefore, adding a whole bank of robotic videos (most of which probably won't do very well) can serve to dramatically devalue your channel and SEO.

It's simple:  As with most things, with video SEO you get what you pay for.

Jake McCracken
Thanks for the post Joe. I was just discussing this topic with someone in our store who thought I should push out stitched videos to YouTube just to increase quantity. As with anything, quality always rules!!
Joe Schwartz
Of course I agree:-) It's a matter of degrees. Look at what we've done for this dealer as an example of raising the bar just enough to address the issue: http://www.youtube.com/user/usedbronxsuzuki

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