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From: Jared Hamilton
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Joe Webb

Joe Webb Founder / Trainer

Exclusive Blog Posts

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

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Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

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Is Your Dealership on a Treadmill?

The dealership sales process has the ability to evolve into a more sophisticated, frictionless business if only it weren’t for our collective hesitation. One theme I see playing over and over at dealerships are the constant impasses that occur from one owner or manager being unwilling to make a decision.

These impasses slow down productivity, stunt growth, turn away technological advancement and more. They can hurt morale, frustrate customers, and lead to losing of market share. We live in a world where competition is necessary and moving forward is akin to breathing.

Joe Webb
@zonewebb
 

 

Impasses can take shape in the form of a CRM not being adopted, a website not being replaced, a conversion tool not being deployed, or a marketing strategy not given a chance. These impasses hurt the opportunities the dealership has to evolve. And they occur because someone high up is afraid to make a decision. Or they believe it’d be “too much work”, or “too much money”. If just one sales manager doesn’t have the intelligence to grasp a forward-thinking concept, they put up a road block to its inception. They play devil’s advocate and combat it until it goes away.

And for this reason, the dealership goes nowhere fast. They teeter on the brink of their own mediocrity. They don’t do excellent and they don’t do terrible. It’s like running on a treadmill. You know you’re still working, but you are missing all the wonderful things outside your comfort zone.

Dealers must adopt faster. Push farther. Get uncomfortable with some of their decisions. Don’t let something “play out”. Make the change. Make the switch. Hire the company. Lead the pack. Sitting on your hands and NOT making a decision is very much a decision in its own right. It means you don’t have the guts to take a chance to be better.

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