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Joe Webb

Joe Webb Founder / Trainer

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Is Your Dealership on a Treadmill?

The dealership sales process has the ability to evolve into a more sophisticated, frictionless business if only it weren’t for our collective hesitation. One theme I see playing over and over at dealerships are the constant impasses that occur from one owner or manager being unwilling to make a decision.

These impasses slow down productivity, stunt growth, turn away technological advancement and more. They can hurt morale, frustrate customers, and lead to losing of market share. We live in a world where competition is necessary and moving forward is akin to breathing.

Joe Webb
@zonewebb
 

 

Impasses can take shape in the form of a CRM not being adopted, a website not being replaced, a conversion tool not being deployed, or a marketing strategy not given a chance. These impasses hurt the opportunities the dealership has to evolve. And they occur because someone high up is afraid to make a decision. Or they believe it’d be “too much work”, or “too much money”. If just one sales manager doesn’t have the intelligence to grasp a forward-thinking concept, they put up a road block to its inception. They play devil’s advocate and combat it until it goes away.

And for this reason, the dealership goes nowhere fast. They teeter on the brink of their own mediocrity. They don’t do excellent and they don’t do terrible. It’s like running on a treadmill. You know you’re still working, but you are missing all the wonderful things outside your comfort zone.

Dealers must adopt faster. Push farther. Get uncomfortable with some of their decisions. Don’t let something “play out”. Make the change. Make the switch. Hire the company. Lead the pack. Sitting on your hands and NOT making a decision is very much a decision in its own right. It means you don’t have the guts to take a chance to be better.

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