Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Joe Webb

Joe Webb President

Exclusive Blog Posts

Aligning the Digital Retail and Showroom Experience

Aligning the Digital Retail and Showroom Experience

Has your dealership changed its sales processes in the last year due to COVID-19? The pandemic has accelerated many changes out of necessity, but now the q…

Seamless Success: Sales and Marketing Integration

Seamless Success: Sales and Marketing Integration

I answered my phone and greeted the BDC Manager we’ve been training at one of our client’s stores. BDC Manager: We have started getting a bu…

Eight Cylinders of the BDC: Customer Experience

Eight Cylinders of the BDC: Customer Experience

In the ever-changing automotive industry customer service is your only constant value proposition. All customer interactions matter. Cu…

Take Your Dealership's Social Media to the Next Level

Take Your Dealership's Social Media to the Next Level

Is your dealership having trouble growing its social media presence? You're not alone. Car dealers aren't exactly known for having a large followin…

WEBINAR RECORDING - Connect: The #1 Phone Metric Dealers Need to Prioritize

WEBINAR RECORDING - Connect: The #1 Phone Metric Dealers Need to Prioritize

In today's webinar, we had a great discussion with Jake Wilker, Sales Director and Judson Jones, Account Executive from Car Wars. They share…

Run Your Dealership the Chicago Bears Way

Are you ready to follow in the footsteps of the Monsters of the Midway?
Is it in your best interest to run your dealership like the Chicago Bears runs their team?
Is it time to “Bear Down”?
The answer is Yes… and not just because I’m a Bears fan.

Chicago Bears superfansMuch like the Chicago Bears, your dealership likely is a storied franchise. In this analogy, the OEM is like the NFL, providing policies, guidelines, and rules to adhere to in an effort to remain a viable brand. And your dealership operates under this umbrella. You, as a corporation, have a history. A story. You have decades of faithful fans. The Chicago Bears is the NFL’s oldest team (originally the Decatur Staleys) and many dealerships have a similar longevity among their community. Maybe not to the tune of 95 years, but some of you aren’t too far off. You’ve made an impact in your town and you desire to continue your winning (or surviving) ways.

Papa Bear HalasThe Bears are not the best franchise. As a fan, I must admit this. Still, they are my favorite team. Like many dealerships, the Bears don’t always have the best ownership. Sure, the history of a dealership may shine a little dimmer without a renowned leader the likes of Papa Bear George Halas, but most are owned by an individual or family that carries with them a reputation. Like most dealerships, the Bears rarely have the best management or coaches. Almost never are their players the most talented or physically gifted. But damn it if they don’t try to win every single time.

I believe the Bears have the biggest hearts, and they bring that intensity to the field the same way automotive professionals should be trying to succeed every day on the showroom floor and service drive. The Bears try harder. They hit harder. They hurt more when they lose. And all you can ever ask of anyone on your team is to TRY. And to never stop trying. To take what they do personally and to leave it all out on the field. Or, to quote every over-used sport soliloquy, your team should be like the Bears because they always seem to be giving 100% effort. And that is what has made them legendary.

Your dealership could learn something from the Chicago Bears.

DitkaBut history, legacy, work ethic, teamwork, “super fans”, and desire can only get a team so far. Inevitably, it takes critical thinking and analysis. So I was excited to see the headlines recently when the Chicago Bears hired a Director of Analytics. This is nothing new. “Moneyball” has been bandied about by sports organizations for years. The Chicago Bears aren’t the first to dive into this philosophy. And you wouldn’t be the first dealer either to hire someone with this sole job responsibility. But you can be like the Bears by finally coming around to the idea. The Director of Analytics was a newly created position for their organization. The individual they hired, Mitchell Tanney, is responsible for identifying, extracting and analyzing data to support decisions for both in-game situations and personnel evaluation in an effort to predict future outcomes.

Listen to the General Manager of the Chicago Bears, Phil Emery, and try to tell me this position doesn’t make sense for your dealership. Emery said, “We needed somebody with an expertise in filtering through subsets of data to make sense of them in terms of which pieces are important and which pieces can be put together to give a clearer picture of projecting performance, whether it’s on the field or in scouting projecting players moving forward.” I don’t need to connect the dots for you.

There is a vast amount of data at your dealership’s fingertips. But all of that is worthless if you don’t have someone who can see the digits, convert them into trends, and enact changes in the company’s operations that will help them improve. Making decisions based on gut reactions can only get you so far. Making decisions based on cold, hard facts get you even farther. You aren’t in this industry to have an 8-8 record every month. You’re in this industry to always be in the playoffs, and to strive for the trophy. To do this, you’re going to seriously need to consider hiring a numbers-cruncher.

Walter PaytonThe change is already happening. While I’ve joked that every vendor and their brother was trying to sell “social media management” over the past couple of years, if you walked through the exhibit halls at the most recent digital automotive conferences, the biggest trend was “Dashboards”. Many vendors seem focused on aggregating all important data for a dealership into one portal/dashboard/platform/buzzword. Some were actually dynamic, fresh, and valuable.  Others were underwhelming and ill-conceived.  Nonetheless, the metrics dealers are generating (and ignoring) can be their salvation.  But having the data isn’t enough. You must be using it to change your processes, marketing, methods, and structures. The data is too valuable to just throw it into the lap of an Internet Director. Someone with a history of selling cars online and one semester online at University of Phoenix under their belt isn’t likely the candidate to be analyzing data and finding opportunities for growth. Your service tech, with all their certifications and advanced knowledge of mechanics, is still probably not the best person to drive a million dollar race car. A former quarterback is not always the best coach. You must put the valuable data into the hands of someone who can harness that power and convert it into performance.

Chicago Bears Super BowlIt is time to think about the personnel on your team. Do you have specialists? Do you have that playmaker that can put your team over the top in the division? This is a brutal and vicious game we’re in, and we need to be leveraging every ounce of energy we have to be the best at it. Like the Chicago Bears, we won’t always win, but hell if we don’t give it our all while we’re on the field. Go Bears.

Tom Gorham
I wish I could have checked my spelling before I hit submit. Oh well, forgive the mispells.
Joe Webb
No one cares about your misspellings here, Tom. Thanks for your insight. It is only through execution, not ideology, that change is made.
Brian Miller
Great post Tom! Being a native of Cleveland, we have no professional teams to cheer for - LOL. But seriously, you are so spot on about getting everyone involved. So many systems today are building amazing dashboards (ours included), the trick for me as a former "car pig" is to find ways to enable every member of the team to collaborate within such systems....and yes the lowly salesperson can do their part too! No matter what system you ultimately use, if it doesn't help ALL members of the team to do their best, it's not really worth having.

 Unlock all of the community & features  Join Now