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Jared Hamilton
From: Jared Hamilton
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Joe Webb

Joe Webb Founder / Trainer

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Is Your Website Alive or Dead?

There are countless website providers beating down your doors and crashing through the phones. Some have great products and some have not-so-great products. Dealers need to understand that websites are not products. They are pets.

If you believe your website is a ‘leave-it-alone and let it do it’s thing’ robot, your website is going to be a misbehaving, costly animal. They should not be plug and play.  They can’t be left alone for too long or they’ll chew the leg of your new couch and not benefit you one bit. Yet far too many dealer websites sit unattended, poorly cared for, or viewed as an afterthought. They should not simply be chosen, hired, launched live, and let to live out its life alone under the domain. Websites should not be lifeless.

A great website is a living, breathing organism. It needs to be looked after, cared for.  It is alive, much like a pet. And with the proper care and maintenance will serve you well into the future.

So how do you make sure your website is alive?

  • Make sure it not only has a name (domain), but is registered (across the business listing sites) as well.

  • Dress it with lively conversion tools, but not too many or you'll suffocate it.

  • Make sure you have ever-changing, dynamic calls-to-action, but not too many or you'll confuse it.

  • Raise it to be responsive to all environments, be it mobile, tablet or desktop. (It should be able to adapt its behavior to the device. You can’t just have a lap dog.)

  • Give it the occasional scrub and face-lift. A nice grooming and homepage refresh goes a long way to understanding functionality (especially if you A/B test the looks).

  • Feed it with quality content, forever growing the pages. (Don’t let it sit dormant or it will wither away.)

  • Show it around, say its name, and make others aware of its presence.

  • Update its information, give it new tags, and be social with it.

If you constantly add to your website, exercise it, and feed it, it will grow. It will get big and strong and generate you more traffic than you’ve ever had. Like a good website should.

Understand this takes work. It takes a team. While we at DealerKnows aren’t website providers, one of our first priorities is to bring our clients’ websites back to life. In that respect, we are website veterinarians. We make sure dealers know how to keep them healthy, prescribe the right diets 46f395a6e230f5ac0edf4e32e3c78d53.jpg?t=1and exercise, and help groom them. It needs to be one of your top priorities as well. Know that website maintenance takes time, knowledge, a little bit of money, and a lot of focus.

So, ask yourself, how much attention am I (and my provider) paying to my website?  If you’ve left it there to die, it’s time to resuscitate it or get a new one. If you have a living, breathing website like I’ve described above, great job. Now don’t stop caring for it, and it will keep you happy for a long time. What are you doing to keep your website alive and kicking?

Jon Berna
And sometimes you have to take Old Yeller out back and....get a fresh new website! Sorry Joe I had to -

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