Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Joey Little

Joey Little Vice President of Social Strategy

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Integrated Window Stickers: Key Selling Tool

 

Want to gain instant credibility with your customer?  Email them your car’s window sticker.

 

Why does this grant credibility?  If the window sticker comes in an email rather than as a conversation on the lot, the customer is going to feel like it is legit.  If it is in their email box then the numbers can’t be changed.  For example, say that you have a customer named Jim on the phone.  Jim isn’t ready to come down to the lot yet.  So to entice Jim, you offer to email him pictures of the car he is interested in, incentives, the window sticker and even desk spread payments or an example of what his payments are going to be.  This gains instant credibility with Jim and he is more likely to trust you as a salesperson.

 

In order to be able to do this, your window stickers should be integrated with the rest of your system, meaning that you should be able to generate them out of your inventory.  If you are set up to do this, then you are on track and can begin gaining your customers’ trust.  If not, then you need a system that can easily generate window stickers from your inventory.

 

Window stickers are a huge part of branding.  They are most often the first introduction to a car.  So it is all the more important that this information can be easily accessed and generated from inventory into email form.  Once you are set up to do this, then you have an extra option to peak your customers’ interest.

 Unlock all of the community & features  Join Now