Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Joey Little

Joey Little Vice President of Social Strategy

Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Don’t Be a Bad First Date

 

Most dealership fan pages on Facebook are a lot like really bad first dates, they won’t stop talking about themselves.  The words “I” and “we” tend to be the most used words when dealerships post to Facebook.  Check your last 10 posts or your last 10 tweets. Are they all about you? Are they all about your vehicles, services or whatever you are pushing?  How many are about your dealership versus those that are about engaging your fans? The truth is that your customers don’t really care about those things. They care about themselves.

In 1964, Marshall McLuhan famously said, “ The Medium is the Message”. He was referring to how the advent of different media itself has had profound impacts on culture, business and society at large.  Back in McLuhan’s time, marketing messaging was more difficult.   Buying media was expensive and kind of a big deal. You had to make the most of it. 

But the web age has changed the medium and therefore the message. 

Unlike TV, radio or print, the web now allows us to communicate endlessly for very little cost. Yet we are constantly amazed at how many dealerships still treat their Facebook fan page as a precious brochure, radio pitch or tv commercial! It’s not.  Connect with them like it’s a cocktail party, not a speech. 

Back in McCluhan’s day, if you wanted to learn about products and services you had to suffer through sales pitches and advertising.  It was the media’s world and you were just living in it. You had no choice. 

Now customers do. 

In a world of instant information and limitless choice, customers have the freedom to quickly explore a hundred different options before making one.  Now the relationship is more like a cocktail party. And just like in a cocktail party, don’t talk about yourself too much. Its boring and you loss those valuable “likes” to spent time and money on to collect.

So if you’re going to use Facebook to sell something, don’t talk about yourself, you won’t get a second date.

 

Joe Little

VinSolutions' Social Media Marketing Manager

@LittleJoeAtVin

Bryan Armstrong
I love this! Thank you for sharing it here Joey. Social Media platforms are the WORST places for old-school "push" marketing. That does NOT mean that they cannot generate revenue, increase awareness and Branding. Nor should the posts be all "caption this baby kitten photo" either. The true interaction between YOU (the Company) and your clientele, even if it contains Marketing elements, is o.k. IF it is contextual and timely.

 Unlock all of the community & features  Join Now