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Joey Little

Joey Little Vice President of Social Strategy

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What's all this talk about Klout?

 

Hearing about Klout.com? Is it showing up in your Twitter feeds, Facebook news feed, on Google+?

Klout is becoming bigger and bigger for those who want to know where they stand with their Social Media reach & influence.

So, what exactly is Klout? 

The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from social networks in order to measure:

  • True Reach: How many people you influence
  • Amplification: How much you influence them
  • Network Impact: The influence of your network

 

 

Basically your Klout score is a rough indication of how successful you have been in getting people to respond to and share your content online in the past 90 days and especially the last 30. In the past 18 months my score has increased from 47 to fluctuating between 69 and 71. An average score on Klout is 20 but if one follows the following list their Klout score shall rise quickly. But keep in mind the higher your Klout score goes the harder it is to keep making it rise, i.e.: Its easier to go from 20 to 30 than 40 to 50, and easier to go from 40 to 50 than 60 to 70.

 

  1. Create content that will get a response. Don't always talk about yourself. Ask questions. Seek advise. Get people to comment on your personal Facebook posts and retweet your tweets. Share PopCulture and industry news. Try to share breaking news as quick as you can. (scheduling content works better for me. I use HootSuite to schedule 80% of my stuff on Twitter and Facebook)
  2. Reply in some way to everyone who engages you publicly. Hopefully within 24 hours but at least within the week. Promote the people who reach out to you.
  3. Share liberally and give credit to the creator and curator of the content that you share. Part of sharing is following, friending and circling back. Put yourself in the mind and position of the other person. 
  4. Create at least some kind of content in automotive and publish it every day.This will brand you as an expert in automotive software & marketing. The sharing that you do will result in even more sharing of your stuff. Make sure you share each others content in sales.
  5. If someone compliments you or endorses you then allow and accept it. Promote it!
  6. Be 100% positive. Always. If possible be fun too. People go online to be inspired and entertained. Not depressed and bored.
  7. Thank your followers weekly. Create #FF (follow fridays on twitter), retweet your followers, +1 all your Google+ friends' posts, Like and comment on your Facebook friends.
  8. Be around at least a bit everyday. People will engage and share the content of those who they know will see that being done and people who they think will respond. 15 minutes a day is better than 10 hours on just one day a week

 

Klout.com can be used to track businesses too. 

 

 


Joe Little

Social Media Marketing Manager

@LittleJoeAtVin

VinSolutions.com

Office: 800.980.7488 X199

 

 

Jim Bell
Great tips Joey. I love Klout Perks which is just an added bonus which I have been able to take advantage of a few things. My wife will say "what is this from this Klout company?" I just tell her "I'm kinda a big deal" and laugh. Great tips on getting the score up. I use tweetdeck which I try to schedule tweets. #goodstuff
Cassie Allinger
Joe, these are definitely great tips - and it's quite impressive that you were able to get your Klout score so high! On the other side of things, I think it's important to remember that while Klout has been growing in popularity, it has also been growing in criticism. A lot of big names out there have publicly announced their frustration and dislike of Klout. The criticism focuses on two things: 1) the way which a Klout score is calculated and 2) the almost impossibility of deleting your account. I particularly like Danny Brown's take on it: http://bit.ly/L3H26q. Regardless of whether you choose to use Klout or not, it's important to remember that Klout is not the end-all-be-all. Oh, and I love Klout perks!
Stephen Higgins
Great article, very useful tips that I use personally and professionally. I think Klout is a good tool as an "Indicator" of overall influence, but what Klout lacks is an understand of your real world influence which Kred is trying to solve. I've been a fan from day one of Klout. There are many uses as a business for Klout. It helps you identify which customers you have to take care of first if you have limited resources. Gives you a high level overview of people you should be talking to ect.. Ohh and let’s not forget the perks, which is something I plan on testing later this year. While the way that Klout gets to their score, or should I say lack of clarity is questionable. I believe they will get much better over time as they gather more data about us. I also believe that Klout will be the leader in this space. Just like the battle between Foursquare and Gowalla, Klout is able to make it relevant for business and has a great api for other companies like Ridian6 to tie into their platform. Unfortunately there are many people that dislike this service. I have heard of people not getting a job becuase of a low Klout score… Very interesting times, where are value is put into a number.
Chris Costner
Great post Joey. There is a science to it and rightfully so. You are doing a great job. Consistency is certainly key.
Chris Costner
Quick question Joey: I understand the algorithm is tricky but have you found with your efforts, one that has a bigger impact more than others?

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