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Joey Little

Joey Little Vice President of Social Strategy

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This Week in Social Media


Social Media Update

Signal for Facebook and Instagram

News junkies, you’re in for a treat.  Facebook recently introduced Signal for Facebook and Instagram, a free and easy way to make Facebook a part of your news-

gathering process.  Signal offers users the ability to newsworthy, photos, videos, and posts on both Facebook and Instagram.  This added feature makes staying on top of trending news stories easier for those reporting and reading the news, since these days, news reporting happens in real time on social media.  With the embed code feature, bloggers and reporters can add Facebook and Instagram posts to their own sites and link readers to the source. Signal offers dealerships the opportunity to become news sources for their audience.  Share trending, industry-related news on your dealership blog to draw in-market customers to your website.

Periscope Web Profiles

Users can now see all recent broadcasts for specific Periscopers simply by searching Periscope Profiles. Newly launched, Periscope now offers desktop web profiles for its users, allowing viewers to easily find links to other broadcasts. Keep in mind, however, Periscope still enforces the 24-hour expiration date on all videos, so unless you’re posting quite a bit, your profile screen will look fairly empty. Dealerships regularly posting videos of lot walkthroughs, events, and other broadcasts will now have a branded Periscope home, making it easier for viewers to find your content.

Pinterest Gets Faster for New iPhone

The newest iPhone offers even faster searching and Pinning for Pinterest fans, and users will be able to access their saved Pins more quickly as well. The iOS 9 update expands users’ access to Pinterest via iPhone.  Pinterest links will automatically open in the app rather than your browser, and phones with 3D touch offer users even more features. From inside the app, simply press and hold to make Pins larger and quickly Pin, like, or send.  Most consumers begin their search for a new vehicle on their mobile...  This makes having a solid Pinterest presence a critical part of your dealership content strategy.  Pinterest launched buyable pins a while back, transforming this idea place into a shopping mecca.  See what other dealerships are doing to promote their pages and start pinning! 

Introducing Pinterest Palettes

Pinterest continues to innovate, and their recent partnership with Topshop lets their creativity shine through. The Pinterest Palettes tool’s smart functionality discovers personal user color palettes by taking a look at personal Pins and revealing predominant color schemes to create an overall theme. Users start at and login with their Pinterest account. They then choose one of their boards to see what color palette it reveals. Topshop will give recommendations based on color palettes that are revealed in the specific user’s pins. For dealerships and businesses looking to stand out and present a creative front, give Pinterest Palettes a try! 

Snapchat Replay

Snapchat is all about user expression, and up until now, Snaps have always disappeared. Snapchat Replay is a brand-new way to share photos and moments, allowing users to choose the option of Replay for those Snaps that deserve a little extra attention. While it’s been around for almost two years, this option was limited to one Replay per user per day, however Snapchat recently reconsidered this option and is now offering more. Users can now purchase extra Replays starting at 3 for $0.99, and they can be used on any Snap received. The only catch is that each Snap can only be Replayed one time. Trophies are a bonus feature that come along with this upgrade. Snapchat gives businesses a chance to put a human face to their dealership. Consider using Snapchat to capture your millennial audience with behind the scenes snaps.   

Facebook Ad Views and Reporting

Facebook recently introduced a new ad-buying option which offers 100% in-view impression buying and ad analytics via a partnership with Moat, an ad analytics company. The partnership with Moat will independently measure Facebook video ads to give advertisers accurate video ad metrics. The in-view ad buying gives advertisers the option to purchase ad impressions where the entire ad has passed through a person’s screen in News Feed. Facebook continues to guide brands toward a more effective use of their Facebook pages.  The Facebook audience is the end user, so paying to play is becoming more necessary.  The alternative is leveraging employee advocates for or dealerships working to increase visibility with online and mobile consumers, keep your eyes on Facebook’s continual improvements. Set yourself apart by continually monitoring the success of your online efforts and improving with the help of reliable analytics.

Social Media Tip of the Week—Streamlining Your Process

Many of us learned early in life that you get back the equivalent of what you give. In other words, the results you get depend on the effort you put forth. This is true at work, in life, and it’s true when it comes to building your online social media presence as well. The quality of the content you put in will determine the results you net. It’s important to make your brand visible on social media, but how do you find the time?

There are nearly as many social media sites as there are online success stories, so how do you know where to start, how to spend your time, and dedicate your resources? You’re balancing a busy dealership, and you need to ensure your brand is visible where consumers are shopping and researching—which means you need to spend some time on social media. Unfortunately, if you’re not careful, social media can take you on a bit of a “rabbit chase.” To stay focused and do the best work for your brand, try the following tips:

  • Find your people. Don’t blindly post words of industry wisdom if you’re not sure there are people who are listening. Do your research, find out where your potential shoppers are researching and interacting, and focus your time on those sites. This will cut down on lost time talking to consumers who really aren’t your target audience.
  • Give them great content. You don’t have to spend all day wiping sweat from your brow and pounding at a keyboard (that’s what copywriters are for!). Instead, look for relevant content that aligns with your business and share it with your online followers. They’ll appreciate what you share, and you’ll save time.
  • Befriend the calendar. Social media gets the best of all of us. One minute we’re researching marketing best practices, and the next, there’s an adorable puppy picture staring back from a friend’s Facebook page. It’s easy to get lost, so book some time during the week to schedule your posts rather than updating every single day. You’ll save time in the long run.
  • Recycle and rework. Great content is great content, so unless something catastrophic—like the end of the internet FOREVER—happens, chances are good you can repurpose, reuse, and recycle much of your online content. If you have a message that’s worth sharing, be sure you use it to the max by sharing it across platforms and updating it whenever necessary. Often, a few simple updates and a little recycling can save you hours when it comes to sharing content.
  • Engage your network. When you interact on social media, your followers will know you’re tuned in to them, but an additional bonus is the fact that your increased reach will begin to create a base of consumer advocates who will also interact with each other. Your social platforms will become more dynamic when you put in the time it takes to build relationships with people who can participate in discussions, give feedback, and influence others.
  • Monitor what works. Not everything will work out the way you plan—and just when you think you’ve got it all figured out, new technology or platforms will come along to shake things up. Stay on top of what works so you’ll know where to invest your time and where your content is best received.

Diving into social media can feel a bit like walking into a life-sized maze; one twist and turn leads to another, and pretty soon, instead of focusing on your initial goal, you find yourself reading a tutorial on how to make homemade butter.   Tackle your social media campaigns and take control of the time you’re investing by zeroing in on exactly what needs to be accomplished; then, start planning ahead for posts, engaging your network, and working to get the most out of the great content you provide. You’ll save time and be able to focus on other dealership priorities as you streamline your social media process.


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