Consumers are drowning with information online in their car buying journey. Learn what’s distracting your visitors, how to engage them and proven tactics to keep their attention. Download Storyboard
Facebook recently introduced new Page plugins for Messages and Events, allowing users to message your business easily and check out what’s going on with your Events directly from your website. This newest addition now means visitors to your website can message you on Facebook without leaving your website, allowing you to have meaningful and relevant conversations across the web and via mobile more easily than ever before. Dealerships, keep an eye on this latest update from Facebook and use this feature as a way to interact and engage with even more consumers. Visitors to your website can now interact with you on social media via your website, making you more accessible and making it easier to start up conversations about purchases, incentives, and deals that may be going on.
Facebook continues to bring the updates, and users are sure to enjoy this one. Live video and collages are now available, allowing users to bring to life all the moments they’ve captured. The live video enhancement allows users to share real-time action, sharing in-the-moment thoughts and experiences. Users are able to discover live video from individuals followed directly in their News Feed, and by subscribing to a feed, users will be alerted whenever a broadcaster goes live. Currently, this feature is being tested in the U.S. with a small population of iPhone users. The collage feature allows users to group photos and video together into a scrolling, moving collage that is sharable. Simply by tapping Photo, users are able to see recent camera roll moments and can then edit and arrange photos into a collage. Currently rolling out on iPhone, Android users should see collage availability in 2016. Dealerships, continue to stay active on Facebook. Because it’s the online social platform where your customers are interacting and sharing, you’ll want to use the latest and greatest features to stay relevant and share updates. Try making a collage of your latest inventory or even your ugly sweater holiday party! When you share fun content, it helps to humanize your brand and connect you with your customers.
Look for a rebuilt and enhanced LinkedIn mobile app that is now streamlined into five core areas: Your Feed, Me, My Network, Messaging, and Search. In an effort to make the app more user-friendly and easy for users to connect and engage with other professionals, LinkedIn worked to develop a more intuitive and simplified mobile experience. Now available globally, LinkedIn users will find it even easier to stay up-to-date and informed with what’s going on in their professional circles. Dealerships, remember the importance of leveraging your professional networks as well as building your consumer audience. Take time to post your educational and industry-specific content via LinkedIn, and you’ll stand out as a trusted and knowledgeable leader.
Instagram recently introduced the Partners Program as a way for businesses to thrive on their social platform. Offering experts focused on excellence and ready to guide businesses toward a growth trajectory on Instagram, advertisers of any size can now take advantage of these partners to help them get results. Their partners specialize in Instagram’s unique marketing tools and are able to simplify the process for businesses as they navigate and achieve their advertising needs. Key areas of expertise include ad tech, community management, and content marketing. The program is starting with 40 partners around the globe as it kicks off, and it is expected to grow as it achieves success. Dealerships working to stretch their advertising dollars and leverage the power of social media should continue to look toward popular sites like Instagram. Engage followers and start conversations by continuing to post compelling photos that show what’s unique and likeable about your dealership. Instagram is a great place to show off your culture, happy customer photos, and even in-house celebrations like birthdays and holidays.
Everyone wants to feel special, and when your dealership takes the time to give online followers, customers, and potential shoppers the royal treatment, you’ll end up with increased online participation and more loyal followers. It doesn’t take a lot to let consumers know you’re in their corner. In fact, you’re probably already doing several things at your dealership to show your appreciation for shoppers every day. Now it’s just a matter of ensuring you carry your day-to-day actions over to your online social platforms to build on what you’ve already started. Check out these quick ideas to get you started:
When you let your consumers know they’re VIPs, you’re letting them know they are important to you. Especially on social media sites, this means their engagement, feedback, and input is integral to helping you make the best decisions for your business. Consumers who feel important and valued by your dealership are likely to feel a greater sense of loyalty and trust, and not only will they turn to your dealership when it’s time to buy, but they’ll also spread the word to their friends.
The image used in this post is from FreeDigitalPhotos.net.