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Jared Hamilton
From: Jared Hamilton
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John Castleberry

John Castleberry VP Operations

Exclusive Blog Posts

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Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

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Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

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Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

VSEO (Video Search Engine Optimization) is rapidly becoming the most cost effective way to create brand awareness and get the message about your dealership out to your consumers. The reason it is so effective is because you are in front of the consumer while they are looking for someone to do business with as opposed to traditional forms of exposure you are not. Here are the top 5 reasons to be using VSEO.
 

  1. Video is the most engaging form of media. (Video elicits a 40% response rate text elicits 22%)
  2. Customers are more apt to watch a video than read text. (Video tells them your story in an interactive manner its less work to watch a video)
  3. Video garners more exposure because each video is essentially its own website. (Each video has its own url and each video will drive traffic to your dealer site)
  4. Search engines prefer rich media (People prefer rich media and it has been determined by search engines that rich media is a viable means for conducting business)
  5. Video is the most cost effective means of advertising. (It cost less per car to sell from video than it would to sell from TV, radio or print and your exposure is targeted not general)

 

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Bart Wilson
I think the strongest argument for video is the way it can convey a message. You can get an idea across is a lot less time because its visual and auditory.

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