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Jared Hamilton
From: Jared Hamilton
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John Castleberry

John Castleberry VP Operations

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

VSEO (Video Search Engine Optimization) is rapidly becoming the most cost effective way to create brand awareness and get the message about your dealership out to your consumers. The reason it is so effective is because you are in front of the consumer while they are looking for someone to do business with as opposed to traditional forms of exposure you are not. Here are the top 5 reasons to be using VSEO.
 

  1. Video is the most engaging form of media. (Video elicits a 40% response rate text elicits 22%)
  2. Customers are more apt to watch a video than read text. (Video tells them your story in an interactive manner its less work to watch a video)
  3. Video garners more exposure because each video is essentially its own website. (Each video has its own url and each video will drive traffic to your dealer site)
  4. Search engines prefer rich media (People prefer rich media and it has been determined by search engines that rich media is a viable means for conducting business)
  5. Video is the most cost effective means of advertising. (It cost less per car to sell from video than it would to sell from TV, radio or print and your exposure is targeted not general)

 

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Bart Wilson
I think the strongest argument for video is the way it can convey a message. You can get an idea across is a lot less time because its visual and auditory.

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