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Jared Hamilton
From: Jared Hamilton
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John Castleberry

John Castleberry VP Operations

Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

VSEO (Video Search Engine Optimization) is rapidly becoming the most cost effective way to create brand awareness and get the message about your dealership out to your consumers. The reason it is so effective is because you are in front of the consumer while they are looking for someone to do business with as opposed to traditional forms of exposure you are not. Here are the top 5 reasons to be using VSEO.
 

  1. Video is the most engaging form of media. (Video elicits a 40% response rate text elicits 22%)
  2. Customers are more apt to watch a video than read text. (Video tells them your story in an interactive manner its less work to watch a video)
  3. Video garners more exposure because each video is essentially its own website. (Each video has its own url and each video will drive traffic to your dealer site)
  4. Search engines prefer rich media (People prefer rich media and it has been determined by search engines that rich media is a viable means for conducting business)
  5. Video is the most cost effective means of advertising. (It cost less per car to sell from video than it would to sell from TV, radio or print and your exposure is targeted not general)

 

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Bart Wilson
I think the strongest argument for video is the way it can convey a message. You can get an idea across is a lot less time because its visual and auditory.

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