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From: Jared Hamilton
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John Castleberry

John Castleberry VP Operations

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

The automotive industry has gone through many necessary changes over the past 48 months.  From bailouts to arbitration do dissolving of dealerships many of the changes have been harsh.  One major change that hasn't been in the headlines is the new consumer mindset.  Because of the vast changes it is now more important than ever to connect with your customers on a personal level.  You must give them benefits of doing business with your dealership that doesnt involve price.  You also have to let them know how appreciative you are of their business.  The easiest way to connect with these "new consumers" is via Social Media.  If your dealership is not actively involved in Facebook, Twitter etc. you are missing valuable, viable, opportunities at new business.  By 2012 more customers will visit social media sites on a daily basis than check thier own email.  Dont be left behind.

John Castleberry

http://www.john@timemediainc.com

http://www.timemediainc.com

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