The automotive industry has gone through many necessary changes over the past 48 months. From bailouts to arbitration do dissolving of dealerships many of the changes have been harsh. One major change that hasn't been in the headlines is the new consumer mindset. Because of the vast changes it is now more important than ever to connect with your customers on a personal level. You must give them benefits of doing business with your dealership that doesnt involve price. You also have to let them know how appreciative you are of their business. The easiest way to connect with these "new consumers" is via Social Media. If your dealership is not actively involved in Facebook, Twitter etc. you are missing valuable, viable, opportunities at new business. By 2012 more customers will visit social media sites on a daily basis than check thier own email. Dont be left behind.