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John Castleberry

John Castleberry VP Operations

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

The automotive industry has gone through many necessary changes over the past 48 months.  From bailouts to arbitration do dissolving of dealerships many of the changes have been harsh.  One major change that hasn't been in the headlines is the new consumer mindset.  Because of the vast changes it is now more important than ever to connect with your customers on a personal level.  You must give them benefits of doing business with your dealership that doesnt involve price.  You also have to let them know how appreciative you are of their business.  The easiest way to connect with these "new consumers" is via Social Media.  If your dealership is not actively involved in Facebook, Twitter etc. you are missing valuable, viable, opportunities at new business.  By 2012 more customers will visit social media sites on a daily basis than check thier own email.  Dont be left behind.

John Castleberry

http://www.john@timemediainc.com

http://www.timemediainc.com

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