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Jared Hamilton
From: Jared Hamilton
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John Castleberry

John Castleberry VP Operations

Exclusive Blog Posts

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Is Your VDP Your MVP?

Is Your VDP Your MVP?

The vehicle display page (VDP) is often the last page a customer sees before contacting a dealer. By the time they’ve arrived there, they’ve li…

The automotive industry has gone through many necessary changes over the past 48 months.  From bailouts to arbitration do dissolving of dealerships many of the changes have been harsh.  One major change that hasn't been in the headlines is the new consumer mindset.  Because of the vast changes it is now more important than ever to connect with your customers on a personal level.  You must give them benefits of doing business with your dealership that doesnt involve price.  You also have to let them know how appreciative you are of their business.  The easiest way to connect with these "new consumers" is via Social Media.  If your dealership is not actively involved in Facebook, Twitter etc. you are missing valuable, viable, opportunities at new business.  By 2012 more customers will visit social media sites on a daily basis than check thier own email.  Dont be left behind.

John Castleberry

http://www.john@timemediainc.com

http://www.timemediainc.com

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