What do you want when you’re shopping online? Whether you’re shopping for a pair of headphones, an ATV, a car or a House you want all the information you can get as long as it’s organized in a meaningful & easy to digest format.

- High Quality Photos

- Explainer, How-To or Feature Videos

- Fact Sheet on Product Features

- Sellers Description of product

As online retailers we need to gear our websites & our product merchandising to mirror the experience a shopper would have if they visited the store. There is technology that goes above & beyond but not everyone wants to put on an oculus VR headset.

Making your website navigation simple, having product videos & easy to read descriptions is critical. Giving the customer a transparent view of the product is what it comes down to. There are several ways to do this like a 360 product that gives online shopper control of their experience. Just like a test drive the customer wants to be in control, give them that option on your website.

Giving the customer control is just 1 way you can replicate the physical experience on your website.