Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
John Goll

John Goll Account Manager

Exclusive Blog Posts

WEBINAR RECORDING - The Slow Death of Channel Marketing - The Birth of VIN-Aware

WEBINAR RECORDING - The Slow Death of Channel Marketing - The Birth of VIN-Aware

Watch this webinar recording to learn some key insights that dealers can use today to streamline marketing efforts and increase market share. …

NADA 2021: Integrate Digital Retailing Into Your Marketing & Brand

NADA 2021: Integrate Digital Retailing Into Your Marketing & Brand

NADA 2021: What Changes Have You Seen Since COVID & How Are You Responding?

NADA 2021: What Changes Have You Seen Since COVID & How Are You Responding?

NADA 2021: Social's Impact in Automotive Since Covid

NADA 2021: Social's Impact in Automotive Since Covid

NADA 2021: Strategically Marketing Directly to the Consumer

NADA 2021: Strategically Marketing Directly to the Consumer

Google Search is King, All Others are a Waste

SparkToro recently published an article that corroborates our belief that if you're using any other search network for your marketing, you are just wasting your money.

That data was provided by a click stream data provider, JumpShot and backed by StatCounter's numbers as well.

The data shows that Google far exceeds any other search network in market shares with a combined total of over 90% of shares (between Google Search, Google Images, and Youtube).

Trailing the search giant is Yahoo with 1.57% and Bing with 1.48% of market shares.

You can see the extreme disparity between the search network which can directly be attributed to customer reach.

Unless you are strictly trying to reach Nana bumbling around on Yahoo in her living room, then you are far better off reserving your marketing budgets for Google and cutting out the wasted ad spend on Yahoo and Bing.

The moral of the story here is to be where your shoppers are and that most certainly is on Google search networks.

 Unlock all of the community & features  Join Now