Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
John Isaac

John Isaac Development

Exclusive Blog Posts

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

One Site Dominance Doesn’t Trump the Internet

 

MyDealerReport, Yelp, Insiderpages, JudysBook, CarDealerCheck, Dealerrater, Edmunds, Google Places, Yahoo Local, CitySearch and etc, all control your online dealer reputation. The question most dealers have been asking themselves is “Which one of these sites are the most important?”. Well the answer is all of them are equally important, now that Google Places has started to aggregate reviews from across the Internet. Also each of these sites draw their own audience which makes it even more crucial to manage them all.

Having a relationship with 1 or 2 of these sites only makes you favorable to a small population on the Internet. So what,  you have good ratings on MyDealerReport or Dealerrater, what happens when users slam you on Yelp or Insiderpages? Here at MyDealerReport.com we had to be honest with ourselves. Are we being truthful with our dealer partners if we tell them that building up 40 – 300 ratings on our site will manage their reputation? No! In fact we are now telling our dealer partners that they need to be concern equally with all online review sites.  Believe me this was a hard pill for us to swallow, because we would like to think of ourselves as the only review site that matters.

If a dealership is 1 review site heavy when collecting reviews they will be betting that user (consumers) will not post reviews anywhere else on the Internet and these odds are worst than Roulette. Look at the Google Places screen shot below (Click to Enlarge):

 

If there is a review posted on any of the above sites mentioned, it will be displayed on Google Places. Having 1 site domination will not remove the other sites from the equation. Unfortunately, no one review site can now claim to be the only show in town. And unfortunately for dealers they have to manage their reputation across all of these sites. It is nice to have a great looking Facebook page and a twitter account, but it doesn’t erase your bad reviews or guarantee positive ones either.

The great thing is most of these sites allow you to communicate and respond to user reviews for FREE. Sites like MyDealerReport.com, Yelp, Insiderpages, CitySearch, Yahoo Local, Googel Place and CarDealerCheck. So don’t let any of us fool you in to thinking that our one site is bigger than the Internet.

Yeah we can brag how we dominate on Google Places by showing you the following screen shot (Click to Enlarge):

 

However, we would be snowing you by saying this is how all of the Google Places will appear if you use MyDealerReport.com. Therefore, don’t be fooled by screen shots, be smart and cover your *** before you get shoot.

 Unlock all of the community & features  Join Now