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From: Jared Hamilton
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John Isaac

John Isaac Development

Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

Could QR Codes be the New Comment Card?

 

 

We discovered a great article about QR Codes replacing traditional comment cards and we have provided a link at the bottom of this post. QR Codes are now becoming a great tool for what the retail industry is calling  ’At the Point of Experience’ feedback. Using a comment card or telling customers to go to a website are less productive than using mobile technology.  Retailers are seeking ways to engage with their customers at the point of experience through the use of mobile technology, in order to receive instant feedback.

Most auto customers are asked to provided feedback after they leave the dealership. However there is a flaw with this method.  Once the customer leaves your dealership, you no longer control the environment. If they had a problem or issue with your dealership, you are now toast, because they have told the world about their problem (Yelp, Google etc.). But if you capture instant feedback at the point of experience, you can instantly solve the problem. Therefore, preventing their desire to destroy your reputation.

And this leads us to our self promoting statement below:

* If you are dealer and want to participate in the pre-launching of our ISR ‘In Store Review’ Mobile Web App contact us atinfo@mydealerreport.com

As promised here is a link to the above mentioned article for you to read http://hospitalitytechnology.edgl.com/columns/Could-QR-Codes-be-the-New-Comment-Card-77336

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