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Jon McKain

Jon McKain AGM/Marketing

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Name: Jon McKain
Title: AGM/Marketing
Company: Kerven Subaru
Phone: Private
Location: Private , Private
Summary:
. . . after 25 years in the declining newspaper business, specializing in automotive and retail advertising, I decided to move on to better things last summer, just in time to face the new challenges of the car business. I am also an adjunct instructor i

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Blog Posts

The How's and Why's of Being a Great Car Salesperson

The How's and Why's of Being a Great Car Salesperson

All those brand new and certified used cars sitting on a lot practically sell themselves. The great looks and features do help move a car slightly. If the …

5 Things to Do with Negative Reviews

5 Things to Do with Negative Reviews

No business owner likes to read negative reviews. On a personal level, they can be hurtful; you care about your business, and don’t like people speak…

Sink or Swim: Where You SHOULD Be Spending Your Marketing Budget in 2018

Sink or Swim: Where You SHOULD Be Spending Your Marketing Budget in 2018

Navigating the modern digital marketing landscape is enough to quickly make your head throb. In our industry, sales is the dominant driver of our successes…

Streamlining the 'Brick and Mortar' and 'eCommerce' retail through Platforms

Streamlining the 'Brick and Mortar' and 'eCommerce' retail through Platforms

Auto-retail industry is evolving like never before from a product centric model to a customer centric business model. The shift in customer mobility prefer…

The Elephant in the Digital Showroom: The Sales Process Evolution

The Elephant in the Digital Showroom: The Sales Process Evolution

While there are elements of the online purchase that still need to be perfected, there is a large elephant in the room as it relates to truly modernizing t…

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