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From: Jared Hamilton
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Jon Quade

Jon Quade Performance Improvement Consultant

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

“To Price or Not to Price: That is the Question”

Dancing: [DANS-ing] N., Orig., 1250-1300, ‘daunce’ - Middle English – A movement-based art form made popular just prior to the Renaissance Era, but perfected by car dealers between 1970 and 2011.

 

While dancing is something car dealers have done well for years, behold the double-edged sword because it cuts both ways. Giving prices (or sometimes NOT giving prices) when a customer is not physically in front of you may deliver sword-like results!

 

How do you handle the price question?

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