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Jon Quade

Jon Quade Performance Improvement Consultant

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Don't Forget Fixed!

Did you know that of your unique website visitors, over 60% are seeking your Fixed Operations department? And, how about this: in the first six months of 2010, one hundred forty-two million Internet users searched for auto parts and service online!

So here’s the question these stats beg: do you give your website’s Fixed Ops section as much love as you give your Variable Ops section? If you’re like most dealerships, you don’t! In fact, most dealers treat their Parts and Service pages like second-class add ons, a mistake that could cost you thousands in potential lost revenues.

Many of your competitors cater to online Parts and Service shoppers, allowing them to easily navigate their sites and set service appointments. Many are even offering the opportunity to purchase parts, tires and accessories on their sites.

What are YOU doing with the Fixed Ops segments of your dealership’s website that has allowed you to engage and capitalize on the vast number of online shoppers? Do you have any tips or techniques? Are customers able to set service appointments online? If so, how do you confirm those appointments?

Thanks for your thoughts!

Jon Quade

Performance Improvement Consultant

Cobalt / ADP

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