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Jon Quade

Jon Quade Performance Improvement Consultant

Exclusive Blog Posts

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

Don't Forget Fixed!

Did you know that of your unique website visitors, over 60% are seeking your Fixed Operations department? And, how about this: in the first six months of 2010, one hundred forty-two million Internet users searched for auto parts and service online!

So here’s the question these stats beg: do you give your website’s Fixed Ops section as much love as you give your Variable Ops section? If you’re like most dealerships, you don’t! In fact, most dealers treat their Parts and Service pages like second-class add ons, a mistake that could cost you thousands in potential lost revenues.

Many of your competitors cater to online Parts and Service shoppers, allowing them to easily navigate their sites and set service appointments. Many are even offering the opportunity to purchase parts, tires and accessories on their sites.

What are YOU doing with the Fixed Ops segments of your dealership’s website that has allowed you to engage and capitalize on the vast number of online shoppers? Do you have any tips or techniques? Are customers able to set service appointments online? If so, how do you confirm those appointments?

Thanks for your thoughts!

Jon Quade

Performance Improvement Consultant

Cobalt / ADP

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