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Jon Quade

Jon Quade Performance Improvement Consultant

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Don't Forget Fixed!

Did you know that of your unique website visitors, over 60% are seeking your Fixed Operations department? And, how about this: in the first six months of 2010, one hundred forty-two million Internet users searched for auto parts and service online!

So here’s the question these stats beg: do you give your website’s Fixed Ops section as much love as you give your Variable Ops section? If you’re like most dealerships, you don’t! In fact, most dealers treat their Parts and Service pages like second-class add ons, a mistake that could cost you thousands in potential lost revenues.

Many of your competitors cater to online Parts and Service shoppers, allowing them to easily navigate their sites and set service appointments. Many are even offering the opportunity to purchase parts, tires and accessories on their sites.

What are YOU doing with the Fixed Ops segments of your dealership’s website that has allowed you to engage and capitalize on the vast number of online shoppers? Do you have any tips or techniques? Are customers able to set service appointments online? If so, how do you confirm those appointments?

Thanks for your thoughts!

Jon Quade

Performance Improvement Consultant

Cobalt / ADP

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