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Did you know that of your unique website visitors, over 60% are seeking your Fixed Operations department? And, how about this: in the first six months of 2010, one hundred forty-two million Internet users searched for auto parts and service online!
So here’s the question these stats beg: do you give your website’s Fixed Ops section as much love as you give your Variable Ops section? If you’re like most dealerships, you don’t! In fact, most dealers treat their Parts and Service pages like second-class add ons, a mistake that could cost you thousands in potential lost revenues.
Many of your competitors cater to online Parts and Service shoppers, allowing them to easily navigate their sites and set service appointments. Many are even offering the opportunity to purchase parts, tires and accessories on their sites.
What are YOU doing with the Fixed Ops segments of your dealership’s website that has allowed you to engage and capitalize on the vast number of online shoppers? Do you have any tips or techniques? Are customers able to set service appointments online? If so, how do you confirm those appointments?
Thanks for your thoughts!
Performance Improvement Consultant
Cobalt / ADP