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Jon Quade

Jon Quade Performance Improvement Consultant

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Top Performers versus “Old School Managers”

WHAT I RE-LEARN WHEN I READ YOUR POSTS:

 1. High-level performers read articles and blogs to stay on top of their game.

2. “Old School” managers don’t.

3. You have to be prepared to try things that others aren’t willing or able to do in order to differentiate yourself from the competition.

 So, let’s start at the beginning: Top-performers (especially top Internet performers) know that the only constant in automotive digital marketing is change. Consequently, they work to keep their collective ear to the ground in an effort to improve performance (or even to remain where they are.) So, my hat is off to everyone who commented, particularly on the initial ‘Pricing on the Phone’ post (http://www.drivingsales.com/blogs/phoneking/2011/06/27/to-price-or-not-to-price-that-is-the-question).

 On the other hand, Old-School Managers think there is no other way but theirs – and I don’t completely blame them because its human nature to validate our professionalism by refusing to even consider another way to engage in the business. As a mega-dealer once told me with a proud smirk on his face when I presented a new training path for him, “Look at my empire; are you telling me that I’ve been messing up all this time?”

 “No,” I replied. “What I’m telling you is; what got you where you are today will NOT take you where you want to be tomorrow.” So, despite their occasional cluelessness about automotive digital marketing, understand that many old-school managers are often merely extensions of old-school dealers.

 Where does that leave us? It leaves us with a real opportunity to consider new perspectives. If we don’t, we’re well on the way to becoming very much like the “Old Schoolers” ourselves.

 So, top performers, let’s hear it: what new approaches have you tried in your dealership lately? How have you measured your successes?

 

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