Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jon Quade

Jon Quade Performance Improvement Consultant

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Top Performers versus “Old School Managers”

WHAT I RE-LEARN WHEN I READ YOUR POSTS:

 1. High-level performers read articles and blogs to stay on top of their game.

2. “Old School” managers don’t.

3. You have to be prepared to try things that others aren’t willing or able to do in order to differentiate yourself from the competition.

 So, let’s start at the beginning: Top-performers (especially top Internet performers) know that the only constant in automotive digital marketing is change. Consequently, they work to keep their collective ear to the ground in an effort to improve performance (or even to remain where they are.) So, my hat is off to everyone who commented, particularly on the initial ‘Pricing on the Phone’ post (http://www.drivingsales.com/blogs/phoneking/2011/06/27/to-price-or-not-to-price-that-is-the-question).

 On the other hand, Old-School Managers think there is no other way but theirs – and I don’t completely blame them because its human nature to validate our professionalism by refusing to even consider another way to engage in the business. As a mega-dealer once told me with a proud smirk on his face when I presented a new training path for him, “Look at my empire; are you telling me that I’ve been messing up all this time?”

 “No,” I replied. “What I’m telling you is; what got you where you are today will NOT take you where you want to be tomorrow.” So, despite their occasional cluelessness about automotive digital marketing, understand that many old-school managers are often merely extensions of old-school dealers.

 Where does that leave us? It leaves us with a real opportunity to consider new perspectives. If we don’t, we’re well on the way to becoming very much like the “Old Schoolers” ourselves.

 So, top performers, let’s hear it: what new approaches have you tried in your dealership lately? How have you measured your successes?

 

 Unlock all of the community & features  Join Now