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Jonathan Dawson

Jonathan Dawson Virtual Sales Training | Dealer Consulting | Speaker | Dealership Training

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Report Card - 12 Key Areas of Opportunity for 2015

12 Areas That Make Up a Healthy Dealership Culture of Growth

When building the culture of growth in a dealership, there are 12 Key Areas that make up a healthy dealership. These following areas are not necessarily ranked in order of importance or of urgency.

These are 12 independent areas for developing a culture that is healthy and thriving in your store. Please consider each one of them separately and based on the score given, look for opportunity to grow and develop your organization.

With each area please look at the description and then assign a score/value for how your dealership is performing in that area on a scale of 1-10, 10 being the highest possible score. The highest total possible score is 120.

To get the best assessment it may be worthwhile to have several members of the leadership and even team members from different departments who have been with the company long enough to offer perspective on its culture.


12 Key Areas of Growth - Scale of 1 to 10:

___Culture – the overall mission, purpose and values that drive the store
___Plan – the future and on-going growth plan and strategy
___Team Members – the commitment to maximizing each indivdual position
___Processes – how effective and consistent we execute each process
___Merchandising – how we manage & market our inventory on the lot and online
___Perception – the mind of the marketplace - what people think and say about us
___Facility – how it maximizes the customer and employee experience
___Pricing – strategies for maximizing gross and profitability
___Marketing – strategies for creating and increasing leads and opportunities
___Pay Plans – how well the pay plan incentivizes desired behaviors 
___Resources – how we utilize our tools, vendors, & technologies
___Personal Development – Improving our personal life to become the best version of ourselves

____ YOUR TOTAL SCORE

 
This is a brief summary of a 15 page Culture Assessment.

For the complete assessment, including scoring guide and specific questions to ask your team, please email me: jon@sellchology.com

Scoring and implications:

12 – 36 suggests an unhealthy culture and a significant opportunity for improvement and an overall shift in the direction of the dealership.

37 – 60 suggests huge potential for growth and significant changes should be made in order to more effectively optimize the dealership’s profitability.

61 – 84 suggests the dealership is doing an average job and is operating at an effective level of production. Small changes can lead to significant improvements in the health of the culture and the dealership’s profitability.

85 – 100 suggests that the dealership is healthy and effective in capitalizing on its resources, opportunities and people. The culture is being intentionally developed and managed.

101 – 120 suggests an extremely healthy environment and business. There is intentionality by the leaders and the resources and culture are being maximized.

Robert Karbaum
OMG such a big font :P
Robert Karbaum
Seriously though, at minimum once a year it is important to step outside of your dealer bubble and take an honest look at everything.
Alex Lau
IMO, it's important to spend the money on an outside consultancy to do a SWOT analysis. Goes along with what Robert said. https://en.wikipedia.org/wiki/SWOT_analysis
Chris K Leslie
It's all gone

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