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From: Jared Hamilton
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Jordan Perch

Jordan Perch Chief blogger

Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Advertising Opportunities for Car Dealers

There are a couple of common marketing tricks that most car dealerships use.

One of the most common tactics is using radio advertisements. Putting a catchy song on the radio with the name of the dealership in it makes the name stick in people's minds.

The same goes for TV commercials, but they are obviously more effective than radio ads. Up until 3-4 years ago, TV ads were the first and most common marketing tool that most car dealers were embracing. On the other hand, they are more expensive to make, and the state the economy currently is in makes dealerships cut down on them.

Talking about TV ads, one thing that hasn't changed is the way they look. Car dealerships always make some cheesy video spots promoting huge sales at “insanely” low prices and discounts, and they haven't attempted to make some more creative and innovative ads the way other industries have.

Another typical advertising tool is sponsoring. Supporting a local sporting event or a concert, where every time you mention something about the event, the dealership name also gets involved into the conversation and it's printed on huge banners for everyone to see, is pretty beneficial to dealers.

The economic crisis has obviously affected the marketing strategy in the auto industry. Advertising budgets have been cut and large promotional marketing campaigns, such as the above mentioned sponsorships have become very rare. Instead, car dealers are now more focused on newspaper ads and on offering discounts to attract new clients.

As far as current marketing trends in the automotive industry, it has started to embrace digital media and social networks as useful advertising channels, unlike the past couple of years. Direct mail, online banner ads and press releases are seen as the most effective ways to reach out to customers. Social networks are a great medium for advertising a product, and reaching a large audience and car dealers are beginning to realize that.

By Jordan Perch

Jim Bell
Bottom line is no matter what channel you choose to advertise, you have to have a compelling reason for them to contact you or come into the store. There are far too many advertisements that have no call to action. Make it measurable, and then you will see your results.

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