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Joseph Boucher

Joseph Boucher Parts Manager

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Name: Joseph Boucher
Title: Parts Manager
Company: Noller L/Mercury, Mazda, Hyundai
Phone: Private
Location: Private , Private
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Blog Posts

Data Shows Dealers Realize Importance of Digital Merchandising but Struggle to Differentiate Online

by Bryant Gibby 4 hours ago

Data Shows Dealers Realize Importance of Digital Merchandising but Struggle to Differentiate Online

by Bryant Gibby 4 hours ago
New HomeNet Automotive meta-analysis suggests consumer insights hold keys to improving digital merchandising EXTON, Pa., December 12, 2019 – Today…
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Digital Finance SOS – Is Digital Retailing the Answer? (Part 4)

by Pete MacInnis 3 hours ago

Digital Finance SOS – Is Digital Retailing the Answer? (Part 4)

by Pete MacInnis 3 hours ago
Part Four: Summary - Digital Retailing, Done Right, is the Answer! The automotive reality in today’s era of ecommerce is that Digital Retailing ha…
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Why New Doesn't Always Mean Better for Auto Industry Marketers

by Shelley Washburn 7 hours ago

Why New Doesn't Always Mean Better for Auto Industry Marketers

by Shelley Washburn 7 hours ago
Global advertising spend is expected to exceed half a trillion dollars for the fourth year in a row, and American brands are once again fueling t…
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The Wrong Way to Increase Service Revenue

by Dan Beres 8 hours ago

The Wrong Way to Increase Service Revenue

by Dan Beres 8 hours ago
In search of service revenue, dealerships turn to randomly scheduling service appointments regardless of shop capacity. Or they take everyone that drives u…
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Are all 3rd Party trade in leads the same (like banging your head into a wall)?

by Amanda Thurman Yesterday

Are all 3rd Party trade in leads the same (like banging your head into a wall)?

by Amanda Thurman Yesterday
Over the last year, we have used several companies to assist in the "Hurry Up and grab these hot trade-in leads" trend.  We trained staff.&n…
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