What The Recent Holiday Shopping Trends Can Show Us About The Mobile Market
The holidays bring out the “season of giving” in everyone and the 5 day shopping spread continues to reveal the growth of the digital consumer.
Cyber Monday sales saw a 20% growth over last year while mobile sales increased an astounding 55% year-over-year according to IBM Digital Analytic Benchmark.
Mobile shopping accounted for more than 17% of total online sales, showing the digital consumer is turning to their device to meet even more of their needs.
Smartphones Browse, Tablets Buy:
19.7% of all online traffic came from smartphones, with 11.5% coming from tablets.
However, 11.7% of the total online sales on Monday came from tablets.
The Growing Marketing Trend - Push Notifications:
Push notifications are becoming more and more prominent in the market. Marketers are taking advantage of the simple fact that people are on their mobile devices 24/7 and are reaping the results. Retailers on average sent 77% more push notifications over the five day holiday shopping period compared to averages over the previous two months. Reaching the customer right when they are in the market or even when they are in the store itself is a great technique to drive sales and draw consumers to items they may not have previously considered.
The Digital Age Continues To Show Its Penetration Into Our Lives:
While people still spend countless hours in line and act like primal creatures to get that “huge deal” in-store on Black Friday the consumer is steadily moving online. Cyber Monday sales were 31.5% higher than those on Black Friday, showing the consumer is utilizing the web more than ever. Shoppers also spent 5% more on Black Friday vs. Cyber Monday. Consumers are becoming more conscious of the amount of technology and resources that they have at their fingertips and the numbers prove it.
Time is also one of the greatest advantages of the digital age. Time is money and fewer and fewer people are spending their time off running around the city looking for deals. Why wait in line and hope the store will have enough in stock when you can purchase everything from your tablet in the comfort of your home and then have it shipped straight to you by Amazon’s new flying delivery drone? People also want their products faster and many times the store with the fastest and cheapest shipping takes the cake as Amazon knows all too well.
Mobile devices give shoppers the advantage of time as well as complete freedom and control over their shopping experience. No longer does the customer have to go to the store, look for a product, wait in line and then go home.
The shear fact that an entire process is simplified with a simple click is what will continue to drive online shopping growth. With store windows continually turning digital, retailers and marketers will continue to adapt their strategies to appeal to the digital consumer and take advantage of the simplicity of mobile shopping.