Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Josh Knutson

Josh Knutson Marketing Manager | AutoMotion Dealer App

Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

That Was A BLAST : NADA 2014 Recap

 

 

 

 

 

This years NADA was definitely one for the books. Taking place in one of the best cities in America, New Orleans, LA. The times to be had were extremely fun and the information we gathered on the auto industry was insightfully eye opening.

The convention center was like a massive maze of everything auto with our friends being scattered everywhere like some sort of college town that was drinking the automotive punch and spitting a dictionary worth of industry knowledge until the clock struck Bourbon Street.

What we learned:

The effect of mobile on the auto industry continued to be one of the most influential and talked about topics. The digital connected consumer still paves the way for the industry with their dependence on technology continually adapting its way into every aspect of the market. Mobile drives search and has made the importance of seamless integration across all platforms necessary in order to give your consumers the best digital experience possible. Developing a mobile strategy in 2014 is a definite must, while we also saw a strong push on the topic of fixed ops as well. This industry is constantly expanding and adapting and with the added importance of technology in the public’s’ lives, the way in which we both interact and capture our the automotive shopper will continue to evolve.

Awesome mobile recap video from Driving Sales News

 

.

 The never ending Twitter feed also revealed some interesting insights:

Car shopping continues to grow while drastically moving to the mobile sphere:

Digital strategies continue to be a focus area dealerships must utilize:

Hillary Clinton gave us a hopeful outlook on the future:                                      

.

 

.We got some extremely helpful and outrageously funny tips from Mr. Arnold Tijerina, via #NADAtips: 

Follow him at @arnoldtijerina

Overall it was an awesome conference and I suggest anyone who was not able to attend take a look at both the #NADA2014 twitter feed as well as this fixed- ops recap from Driving Sales.

 

The auto industry is headed in an awesome direction and I cannot wait to see what 2014 brings!

 

 

 

 

 Unlock all of the community & features  Join Now