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Josh Knutson

Josh Knutson Marketing Manager | AutoMotion Dealer App

Exclusive Blog Posts

What’s the Big Deal About Millennials?

What’s the Big Deal About Millennials?

At this point, you’ve probably read countless posts, memes and articles about what millennials are ruining, how they are changing the way things are …

Tips for Selling More Small Cars at Your Dealership

Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Ev…

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

BIG Snow : BIG Success - Surviving The Snow Day / Season

Follow these 4 steps to transform your dealership from a dreary snow covered lot into a winter wonderland.

 

 

1. Off Work and Online:

With tons of people staying at home this is the perfect time for you to connect with your customers online. Utilize your social media and special online offers to keep your dealership on the top of shoppers minds. People get cabin fever, make sure to let your customers know if you are open or not and if so, offer them something special to make their trek through the snow worth it.

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2. Big Snow,
Big Vehicles: SELL SIZE

Huge snow storms will help you persuade shoppers with smaller vehicles that it may be time for an upgrade. Their little compact may get good gas mileage, but it sure isn’t going to get them through the snow to work or to pick their kids up from hockey practice. Sell the necessity of these larger vehicles and give customers multiple reasons on why a larger automobile will make their winter much more manageable.

4/All Wheel drive becomes your winter hero. Show customers that these vehicles mean business, post pictures, videos and examples online that prove to customers that the added cost of these systems and vehicles is well worth it in these snow ridden climates.

 

3. After Snow Accidents:

Terrible road conditions lead to lots of accidents and where do people bring their car after its been all banged up…to your service department of course!

This is the perfect time to create a great relationship with your customers, accidents are traumatic experiences and couple that with cold weather makes for an even more irritated client. Make sure you are on top of your customer service and turn customers bad on-road accidents to great in-store experiences that will create a great memory and keep them coming back to you.

 

4. Empower Employees:

The last thing your sales team wants to be doing is spending all day clearing off your entire inventory with your “foam brooms” that seem to take endless pushes and pulls to clear off each car. If you are requiring your employees to fight through the snow to get to work and then spend all day outside make sure you are rewarding them. Happy employees are productive employees. Keep it fun and use the time outside as a team building exercise and make sure you stay warm, nobody wants to work with a salesman who is frozen literally and emotionally.

 

Make the most of every season and play your demographic strengths to your advantage. No one wants tons of snow burring your profits so come up with creative and beneficial ways to heat up your dealership all year long. 

- Josh Knutson

Image sources: ( www.lehighvalleylive.com , appirio.com , motortrend.com)

 

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