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As a whole, the adoption of mobile devices continues at a staggering pace. The average consumer is now spending 18.9 hours per week on a mobile device.
Apps now control 86% of the total time consumers spend on mobile.
2013 saw a 73% growth in the amount of consumers using automotive apps and websites in their vehicle shopping process according to J.D.Power.
As apps have gained traction, brands have already established new priorities for how their mobile marketing strategy is structured.
Mobile web, mobile paid search, mobile retargeting, paid app installs, mobile social marketing, and mobile messaging now function as gateways to an app install.
More and more brands are utilizing these advertising channels to encourage an app install. This is not a minor advertising push. Brands are using strong tactics to promote app installs. The goal of these marketing efforts? Be present on the consumer’s mobile device. Being present on the smartphone now means apps. Mobile apps now account for 2.31 hours of the consumer’s total daily spend vs. 22 minutes on mobile web.
Mobile apps are becoming the central gateway for a host of future technology.
All of these features utilize apps at the center of the eco-system.
Today, as mobile becomes the dominate platform, apps are evolving as the primary smartphone medium. As future tech continues to utilize apps as the central gateway, major brands are focusing their mobile marketing strategies around the app install.
Do you think apps are the future website? Why or why not?
By: Ben Anderson, Josh Knutson - AutoMotion Dealer App