Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Josh Knutson

Josh Knutson Marketing Manager | AutoMotion Dealer App

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Google Android Auto: What It Means For Your Dealership

Yesterday Google revealed “Android Auto” its latest play in the connected car game. The new android-based screen-casting feature connects your smartphone directly to your in-car infotainment system creating a unified in-car experience.

Smartphones are proving to be the center point from which in-car connected experience will emerge, by utilizing the technology and software on our digital devices many consumer and automotive advantage are created.

 

Up to Date and Constantly Connected:

With Android Auto residing on the users smartphone, app updates made on the phone will automatically correlate to the in-car system. This means the consumer will have the exact same experience with “Spotify” on their phone as they have in their car. The days of buying upgraded maps for your navigation system and choosing which music is good enough to make it on your in-car audio storage system are all but gone. The ability to update apps is also a plus for developers. Third parties are able to hook into the Android Auto SDK and update apps and integration allowing them to create custom car app experiences as well.    

 

Seamless, Simple:

Creating a seamless experience between devices is an essential part of the digital ecosystem. The consumer now expects their mobile experience to flow seamlessly between devices and Google has definitely taken notice. Google’s takeover of the digital dashboard is gaining speed now having over 40 partners and counting lined up for its “Open Automotive Alliance.” Having a similar infotainment system in a wide range of vehicles poses many questions for the future of automotive branding and differentiation but one thing is for sure, in-car connectivity is here and its evolving fast.

 

   

 

 

  

What This Means For My Dealership

Dealership apps are becoming more and more widespread in the market with each passing week. With the addition of Android Auto, providing a seamless connection between your dealership and your customers becomes even simpler. Having a mobile app present on a customers phone will provide you with a direct link to their in-car infotainment system, giving you a limitless amount of opportunities to connect with them.  

 

On Screen Marketing

  • A consumers digital dashboard is yet another screen you can now use to advertise, market and provide dealership value.

 

  • Sales, special offers and more are now able to be shown to the consumer in a format they are familiar with as well as a medium which requires very little cost on your end.

 

Suggestion Marketing

  • Using technologies including Location Targeting will allow dealerships to interact with customers at precise moments utilizing in-car mediums to influence decision making.
    • Ex. A customer’s oil needs to be changed. Your dealership will be able to notify the customer via their in car screen as well as use the cars steering wheel vibration functionality to warm them, even automatically load Google maps to direct them back to you.

 

Voice Commands:

  • Service scheduling, inventory updates and more are now just a voice command away

 

  • Dealership search takes a new turn:
    • Voice search means the way in which your dealership comes up on mobile search will be more influential to creating in-vehicle driver actions moving forward.

 

Thoughts:

What ways do you see this new technology effecting your dealership directly?  

How will this effect the way you market your customers pre and post purchase?          

 

 

Images & Video:

http://www.cnet.com/news/google-unveils-android-auto-at-io-2014/

https://www.youtube.com/watch?v=Ht8yzpIV9M0#t=40

 

 Unlock all of the community & features  Join Now