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AutoTrader releases groundbreaking statistics on the future of the automotive shopping experience.
Millennials have the pedal to the mobile metal and are shaking up the automotive advertising, shopping and purchasing structure, as we know it.
Re-Thinking Your Advertising Strategy:
Influence Them Online:
Meeting millennials on their devices is the name of the game. Smartphones, tablets and wearable's are now the main connection point between you and your customers. With traditional media having less and less effect on millennial's purchase decisions, connecting with them at strategic points before they enter the dealership is essential to making the sale.
Apps now control 86% of the total time consumers spend on mobile creating a digital presence for your dealership is needed to capture the millennial's eye. Millennials now know what they want, with 70% of them already knowing which make and model they want before they step foot in the dealership.
Full AutoTrader Infographic: