Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Josh Knutson

Josh Knutson Marketing Manager | AutoMotion Dealer App

Exclusive Blog Posts

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

Why Your Customers Don't Want to Talk to You

Why Your Customers Don't Want to Talk to You

Is there someone in your family who hardly ever answers the phone, but will almost always respond to a text? Don't take it personally. This same person…

6 Automotive SEO Tips to Rev up your Marketing Plan

6 Automotive SEO Tips to Rev up your Marketing Plan

With the average car shopping experience becoming more complex by the day, your dealership can’t afford to take just one or two routes to win over cu…

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

How To Manage The Millennial Car Shopper : AutoTrader Mobile Millennial Case Study

AutoTrader releases groundbreaking statistics on the future of the automotive shopping experience.

 

 

Millennials have the pedal to the mobile metal and are shaking up the automotive advertising, shopping and purchasing structure, as we know it.

Medium's Used ----------

  • 95% use the internet to shop with 82% of their time spend shopping online, 51% being on 3rd party sites
  • Visit an average 10.1 sites during their search

 

 

 

 

Traditional Media Is Dying ----------

  • ONLY 7% used the newspaper to shop and just 12% used TV
  • 67% said newspapers where not helpful and 49% stating TV was not a helpful resource either.
  • The average buyer spends 19% of the online search at a dealer site and 13% with auto manufacturers’ sites, compared with 15% and 10%, respectively, for the millennial generation.

 

 

The Mobile Factor ----------

  • 44% of millennials used more than one connected device to shop for cars
  • By 2020 80% of millennials will use multiple devices to shop for cars
  • Buyers are using personal computers less often, down 3 points since just last year to 88% in 2014, while both tablet and smartphone use are up 9 points in the last year, to 28% each.

 

 

 

Time Spend ----------

  • 17.6 hours is now the average amount of time millennials spend car shopping which is 2 hours more than the industry average

   

 

"The key, Helms said, is for automotive sites to design sophisticated, easy-to-use tablet and smartphone apps."

 

 

Your Next Steps:

 

Re-Thinking Your Advertising Strategy:

  • With the "Connected Generation" (millennials) in the wake to take over the automotive market, the time is now to adapt your marketing strategy.

 

Influence Them Online:

Meeting millennials on their devices is the name of the game. Smartphones, tablets and wearable's are now the main connection point between you and your customers. With traditional media having less and less effect on millennial's purchase decisions, connecting with them at strategic points before they enter the dealership is essential to making the sale.

 

Apps now control 86% of the total time consumers spend on mobile creating a digital presence for your dealership is needed to capture the millennial's eye. Millennials now know what they want, with 70% of them already knowing which make and model they want before they step foot in the dealership.  

 

  • Give customers an easy way to “pick up where they left off”
  • Make search simple, be visible on all screens
  • Cross device behavior requires conversion goal adjustment
  • Align conventional and digital marketing with your digital channels
  • Create a optimized shopping experience on every device

 

  Full AutoTrader Infographic:

 

 

 

 

Sources:

http://www.automobilemag.com/features/news/1408-autotrader-survey-says-millennials-lead-the-car-buying-revolution/

http://www.automotiontv.com/navigating-mobile-marketing-a-car-dealership-guide-to-winning-smartphone-shoppers/    

 Unlock all of the community & features  Join Now