We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Do you know anyone who would not say that they would like to make more money? I know I don’t! This does not surprise me, as I believe that money is a motivator for us all. Those who don’t admit it are lying about it. Depending on which source you trust, the average automotive salesperson in the U.S. makes anywhere between $38k and $61k per year - Glassdoor.com quotes an average of $47,852.
We all know folks at the lower end of that spectrum, and many of us may know (or are ourselves) the superstar who makes far more than the upper end. But, for the most part, I think most would agree with me that car salespeople’s wages generally do not reflect how many hours they work. There is plenty of chatter on automotive blog sites and social media pages about pay plans, commission structure, doing away with commission altogether, scheduling flexibility, bonus and spiff compensation, blah, blah, blah. Listen, it all comes down to this: You are trading with your employer; your time for their money!
If you are going to spend 60 hours per week sitting at your desk, waiting for the up-bus, or for the phone to ring, or for a lead to hit your inbox, you WILL get paid (at least for now). You will likely sell the minimum number of cars needed to keep your job for a while, and your employer has agreed to TRADE about $38k per year with you to do so. If you and your employer are satisfied with your trade, congratulations - stop reading now, and have a nice day!
For those of you still reading, we need to get together and go bowling! We are of the same mindset. If I’m going to spend 60 hours away from my family, the lake, my couch – whatever – I’m going to do what I can to negotiate my “trade deal” with my employer in a way that I can’t be turned down. Why? Because they don’t know it’s a negotiation! They just know that I don’t seem to be working more days or hours than anyone else, but am selling more cars and making them more money! Guess what happens next – they sign my check. (Let’s go buy the guy who stopped reading two paragraphs ago a drink or two. He’s broke.)
There is one tool at your disposal that will get you the raise you desire more quickly than any other tool - your CRM. Your employer has chosen a CRM tool, invested time and money in having it installed, trained you how to use it and has hopefully transferred mental buy-in to management. Now it’s your turn to put it to good use and make it work for you.
Maximize CRM Technology For a Quick Raise
Listen, the answer is not setting up a cot in the break room and abandoning your family. I’ve known salespeople who have done practically that and still not achieved what they wanted financially. The answer is to work smarter, not harder! Take full advantage of the time you spend at work and of the tools that are given (yes, given) to you to achieve your goals.